How Can Behavioral Economics Contribute to Innovation? 5-Step-Method
Öz
Behavioral economics has developed as an alternative view of the orthodox economy and has not seen the core stream in the innovation process. However, behavioral economics may actively contribute to new product development through its smart methods. This paper demonstrates how behavioral economics may contribute to the innovation process. The 5-steps method are developed: Business outcomes, personas, user needs, behavioral brainstorming, and hypothesizing. In a class activity, we test the process of learning management systems with students. The behavioral methods are explained. Team members interview with administration, teachers, and students. They provide insights and ideas by realizing how behavioral economics has much to offer a business world in which most management ideas and best practices are freely available to be replicated and exploited. Leaders now look to innovation as the primary source of differentiation and competitive advantage; they would succeed incorporating behavioral economics into the innovative process.
Anahtar Kelimeler
Kaynakça
- American Achievers (2016). ExcelinEd and America Achieve Course Unlocks PISA Data for Districts. http://americaachieves.org/excelined-and-america-achieves-course-unlocks-pisa-data-for-districts/
- Ariely, D. (2011). The Upside of Irrationality. Harper Perennial.
- Ariely, D. (2013). The Honest Truth About Dishonesty: How We Lie to Everyone--Especially Ourselves. Harper Perennial; Reprint edition.
- Banerjee, A. (1992). A simple model of herd behavior. Quarterly Journal of Economics, 107, 797-817.
Ayrıntılar
Birincil Dil
Türkçe
Konular
Ekonomi
Bölüm
Araştırma Makalesi
Yazarlar
Yayımlanma Tarihi
30 Kasım 2020
Gönderilme Tarihi
31 Ağustos 2020
Kabul Tarihi
3 Kasım 2020
Yayımlandığı Sayı
Yıl 2020 Cilt: 11 Sayı: 22
APA
Akın, M. Ş. (2020). How Can Behavioral Economics Contribute to Innovation? 5-Step-Method. Bartın Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi, 11(22), 507-532. https://doi.org/10.47129/bartiniibf.788249
AMA
1.Akın MŞ. How Can Behavioral Economics Contribute to Innovation? 5-Step-Method. BÜİİBFD. 2020;11(22):507-532. doi:10.47129/bartiniibf.788249
Chicago
Akın, Mustafa Şeref. 2020. “How Can Behavioral Economics Contribute to Innovation? 5-Step-Method”. Bartın Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi 11 (22): 507-32. https://doi.org/10.47129/bartiniibf.788249.
EndNote
Akın MŞ (01 Kasım 2020) How Can Behavioral Economics Contribute to Innovation? 5-Step-Method. Bartın Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi 11 22 507–532.
IEEE
[1]M. Ş. Akın, “How Can Behavioral Economics Contribute to Innovation? 5-Step-Method”, BÜİİBFD, c. 11, sy 22, ss. 507–532, Kas. 2020, doi: 10.47129/bartiniibf.788249.
ISNAD
Akın, Mustafa Şeref. “How Can Behavioral Economics Contribute to Innovation? 5-Step-Method”. Bartın Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi 11/22 (01 Kasım 2020): 507-532. https://doi.org/10.47129/bartiniibf.788249.
JAMA
1.Akın MŞ. How Can Behavioral Economics Contribute to Innovation? 5-Step-Method. BÜİİBFD. 2020;11:507–532.
MLA
Akın, Mustafa Şeref. “How Can Behavioral Economics Contribute to Innovation? 5-Step-Method”. Bartın Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi, c. 11, sy 22, Kasım 2020, ss. 507-32, doi:10.47129/bartiniibf.788249.
Vancouver
1.Mustafa Şeref Akın. How Can Behavioral Economics Contribute to Innovation? 5-Step-Method. BÜİİBFD. 01 Kasım 2020;11(22):507-32. doi:10.47129/bartiniibf.788249
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