Factors Affecting Muslim Students Repurchase Intention of Halal Food in Yogyakarta, Indonesia

Fikri Farhan; Jundi Rabbani

doi:10.47103/bilturk.748150

EN TR

Factors Affecting Muslim Students Repurchase Intention of Halal Food in Yogyakarta, Indonesia

Abstract

In general, previous research on the topic of halal focused on consumer purchase intentions. For this reason, this study aims to broaden the issue in this field by examining the factors that influence the intention to repurchase Muslim students on halal-labeled foods. The perceived halal label, brand image, perceived product quality, and religious belief are hypothesized to influence the repurchase intention on halal food. Data in this study were collected through survey methods. The total respondents collected were 194 students from four universities in Sleman, Yogyakarta. Data were processed using SPSS analysis tools with multiple linear regression techniques. The results of this study indicate that the perceived halal label and religious beliefs do not affect repurchase intention. Conversely, brand image and perceived product quality affect student repurchase intentions

Keywords

Perceived halal label,brand image,perceived product quality,repurchase intention

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Details

Primary Language

English

Subjects

Business Administration

Journal Section

Research Article

Authors

Fikri Farhan ^*
0000-0002-0847-4679
Indonesia

Jundi Rabbani This is me
0000-0002-8310-6630
Indonesia

Publication Date

January 25, 2021

Submission Date

June 5, 2020

Acceptance Date

September 30, 2020

Published in Issue

Year 2021 Volume: 3 Number: 1

DOI

https://doi.org/10.47103/bilturk.748150

IZ

https://izlik.org/JA64GT22DZ

APA

Farhan, F., & Rabbani, J. (2021). Factors Affecting Muslim Students Repurchase Intention of Halal Food in Yogyakarta, Indonesia. BİLTÜRK Journal of Economics and Related Studies, 3(1), 28-39. https://doi.org/10.47103/bilturk.748150

AMA

1.Farhan F, Rabbani J. Factors Affecting Muslim Students Repurchase Intention of Halal Food in Yogyakarta, Indonesia. BILTURK. 2021;3(1):28-39. doi:10.47103/bilturk.748150

Chicago

Farhan, Fikri, and Jundi Rabbani. 2021. “Factors Affecting Muslim Students Repurchase Intention of Halal Food in Yogyakarta, Indonesia”. BİLTÜRK Journal of Economics and Related Studies 3 (1): 28-39. https://doi.org/10.47103/bilturk.748150.

EndNote

Farhan F, Rabbani J (January 1, 2021) Factors Affecting Muslim Students Repurchase Intention of Halal Food in Yogyakarta, Indonesia. BİLTÜRK Journal of Economics and Related Studies 3 1 28–39.

IEEE

[1]F. Farhan and J. Rabbani, “Factors Affecting Muslim Students Repurchase Intention of Halal Food in Yogyakarta, Indonesia”, BILTURK, vol. 3, no. 1, pp. 28–39, Jan. 2021, doi: 10.47103/bilturk.748150.

ISNAD

Farhan, Fikri - Rabbani, Jundi. “Factors Affecting Muslim Students Repurchase Intention of Halal Food in Yogyakarta, Indonesia”. BİLTÜRK Journal of Economics and Related Studies 3/1 (January 1, 2021): 28-39. https://doi.org/10.47103/bilturk.748150.

JAMA

1.Farhan F, Rabbani J. Factors Affecting Muslim Students Repurchase Intention of Halal Food in Yogyakarta, Indonesia. BILTURK. 2021;3:28–39.

MLA

Farhan, Fikri, and Jundi Rabbani. “Factors Affecting Muslim Students Repurchase Intention of Halal Food in Yogyakarta, Indonesia”. BİLTÜRK Journal of Economics and Related Studies, vol. 3, no. 1, Jan. 2021, pp. 28-39, doi:10.47103/bilturk.748150.

Vancouver

1.Fikri Farhan, Jundi Rabbani. Factors Affecting Muslim Students Repurchase Intention of Halal Food in Yogyakarta, Indonesia. BILTURK. 2021 Jan. 1;3(1):28-39. doi:10.47103/bilturk.748150

BILTÜRK Journal of Economics and Related Studies Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International (CC BY-NC-SA 4.0) altında çalışmaktadır.

Factors Affecting Muslim Students Repurchase Intention of Halal Food in Yogyakarta, Indonesia

Factors Affecting Muslim Students Repurchase Intention of Halal Food in Yogyakarta, Indonesia

Abstract

Keywords

Factor Affecting Muslim Students Repurchase Intention of Halal Food in Yogyakarta, Indonesia

Abstract

References

Details

Primary Language

Subjects

Journal Section

Authors

Publication Date

Submission Date

Acceptance Date

Published in Issue

DOI

IZ

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