Investigation of Next-Generation Work Models in the Context of Information Systems and Marketing: A Bibliometric Analysis

Yıl 2025, Cilt: 16 Sayı: 2, 65 - 81, 31.07.2025

Nebi Seren

Öz

In recent years, next-generation work models have become significant for developing national economies and societal satisfaction. This study aims to conduct a comprehensive bibliometric analysis of job sharing, job rotation, and platform-based work models and examine their impact on national economies and their relationship with studies on information systems. The bibliometric analysis revealed that these studies primarily focus on job satisfaction, ergonomics, and human health concepts. The countries with the highest number of studies and citations were the United States, Germany, and Sweden. Correlation analyses demonstrated a moderate positive relationship between the number of academic publications on these models and the export volumes of countries (r = 0.569) and a strong relationship with studies on information systems (r = 0.747). This study contributes significantly to the literature by uncovering next-generation work models' multidimensional academic and economic impacts.

Anahtar Kelimeler

Work models, collaborative work, rotational work, online platforms, information systems

Yeni Nesil Çalışma Modellerinin Bilişim Sistemleri ve Pazarlama Bağlamında İncelenmesi : Bibliyometrik Analiz

Öz

Son yıllarda yeni nesil çalışma modelleri hem ülke ekonomilerinin gelişimi hem de toplumun tatmini açısından önemli bir kavram haline gelmiştir. Bu çalışma, iş paylaşımı, iş rotasyonu ve çevrimiçi platformlar üzerinden çalışma modelleri hakkında kapsamlı bir bibliyometrik analiz yapmayı ve bu modellerin ülke ekonomilerine etkisi ile bilişim sistemleri üzerine yapılan çalışmalar arasındaki ilişkiyi incelemeyi amaçlamaktadır. Bibliyometrik analizde, çalışmaların iş tatmini, ergonomi ve insan sağlığı gibi kavramlara odaklandığı görülmüştür. En çok çalışma ve atıf alan ülkeler Amerika Birleşik Devletleri, Almanya ve İsveç olarak tespit edilmiştir. Korelasyon analizleri, bu modeller üzerine yapılan akademik yayın sayıları ile ülkelerin ihracat hacimleri arasında orta düzeyde pozitif bir ilişki (r = 0.569) ve bilişim sistemlerine yönelik çalışmalar ile güçlü bir ilişki (r = 0.747) olduğunu ortaya koymuştur. Çalışma, yeni nesil çalışma modellerinin hem akademik hem de ekonomik etkilerini çok boyutlu bir şekilde ortaya koyarak literatüre önemli bir katkı sunmaktadır.

Anahtar Kelimeler

Çalışma modelleri, ortaklaşa çalışma, rotasyonlu çalışma, online platformlar, bilişim sistemleri

Kaynakça

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