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THE DETERMINANTITY OF DIGITALIZATION ON JOB PERFORMANCE: THE EXAMPLE OF AIR TRANSPORTATION SECTOR

Year 2024, Volume: 22 Issue: Özel Sayı: Endüstri 4.0 ve Dijitalleşmenin Sosyal Bilimlerde Yansımaları, 1367 - 1391, 30.09.2024
https://doi.org/10.35408/comuybd.1511978

Abstract

The aim of this study is to demonstrate the impact of digitalization on employees' job performance. With globalization, the business world’s in a constant process of change and transformation. This situation requires a radical change or transformation in the way organizations do business and their competitive strategies, with rapid and new technological developments in recent years. Digitalization causes changes and transformations in organizational dynamics. All of these both affect the working environment and include different opportunities or risk elements. In this context, it’s important to retain employees who can adapt to new technological developments in taking advantage of opportunities and to increase their efficiency and productivity, especially to eliminate risk factors. This research was conducted with the participation of 403 personnel responsible for ground handling services working in the air transportation sector. It’s important because it’s one of the few studies conducted in this context in the aviation sector, where business performance’s of great importance for both the country's economy and sectoral development, and the contribution it will make to practitioners in literature and practice. It was decided that the appropriate management for the research was quantitative and data was obtained through scale forms. Bal and De Lange (2015)'s "Job Performance Scale" was used to measure business performance, and Venkatesh and Bala (2008)'s "Technology Acceptance Model (TAM)" was used to measure the perception of digitalization. A model revealing the effect of digitalization perception on business performance was designed and structural equation modeling was used to test the hypotheses developed based on the model. Findings obtained; It shows that the perception of digitalization has a significant and positive effect on job performance, that’s, the perception of digitalization of personnel responsible for ground handling services in the air transportation sector is a significant determinant of their job performance.

References

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  • Bezvikonnaya, E., Bogdashin, A. ve Portnyagina, E. (2024). The Use Of Dıgıtal Technologıes in The Practıce Of Adaptatıon of Young Professıonals. Sociología & Tecnociencia, 14(1), 1-14.
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  • Ibrahim, R., Boerhannoeddin, A. ve Kayode, B. K. (2017). Organizational Culture and Development: Testing The Structural Path of Factors Affecting Employees’ Work Performance in An Organization. Asia Pacific Management Review, 22(2), 104-111.
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DİJİTALLEŞMENİN İŞ PERFORMANSI ÜZERİNDEKİ BELİRLEYİCİLİĞİ: HAVA TAŞIMACILIĞI SEKTÖRÜ ÖRNEĞİ

Year 2024, Volume: 22 Issue: Özel Sayı: Endüstri 4.0 ve Dijitalleşmenin Sosyal Bilimlerde Yansımaları, 1367 - 1391, 30.09.2024
https://doi.org/10.35408/comuybd.1511978

Abstract

Bu araştırmanın amacı, dijitalleşmenin çalışanların iş performansı üzerindeki etkisini ortaya koymaktadır. Küreselleşmenin bir getirisi olarak bugün iş dünyası sürekli bir değişim ve dönüşüm süreci içindedir. Bu durum, bilhassa son yıllarda hızlı ve yeni teknolojik gelişmelerle örgütlerin iş yapış biçimlerinde ve rekabet stratejilerinde köklü bir değişime-dönüşüme gitmeyi gerektirmektedir. Dijitalleşme, büyük ölçüde örgütsel dinamikler üzerinde birtakım değişim ve dönüşümlere neden olmaktadır. Yaşanan bu dijital değişim- dönüşüm hem çalışma ortamını etkilemekte hem de farklı fırsatları ve risk unsurlarını içermektedir. Fırsatlardan yararlanmanın yanı sıra yeni teknolojik gelişmelere adapte olabilecek nitelikteki çalışanları elde tutabilmek, verimliliğini ve üretkenliğini arttırabilmek bilhassa risk unsurlarını bertaraf edebilmek açısından büyük önem arz etmektedir. Bu araştırma hava taşımacılığı sektöründe çalışan yer hizmetlerinden sorumlu 403 personelin katılımıyla gerçekleştirilmiştir. Mevcut araştırmanın gerek ülke ekonomisi gerekse de sektörel gelişim adına çalışan iş performansının büyük önem taşıdığı havacılık sektöründe bu kapsamda gerçekleştirilen az sayıdaki araştırmadan biri olması, yazına ve pratikte uygulayıcılara sağlayacağı katkı nedeniyle önem taşıdığına inanılmaktadır. Amaç dahilinde, araştırma açısından uygun yönetimin nicel olduğuna karar verilmiş ve ölçek formları aracılığıyla veriler elde edilmiştir. Çalışanların iş performansını ölçmek için Bal ve De Lange (2015)'ın "İş Performansı Ölçeği", dijitalleşme algısını ölçebilmek adına ise Venkatesh ve Bala (2008)’nın “Teknoloji Kabul Modeli (TAM)” kullanılmıştır. Çalışanların dijitalleşme algısının iş performansı üzerindeki etkisini ortaya koyan bir model tasarlanmış ve bu modele bağlı olarak geliştirilen hipotezlerin test edilmesi adına yapısal eşitlik modellemesi yönteminden yararlanılmıştır. Araştırma sonucu elde edilen bulgular; dijitalleşme algısının iş performansı üzerinde anlamlı ve olumlu bir etkiye sahip olduğunu yani hava taşımacılığı sektöründe çalışan yer hizmetlerinden sorumlu personellerin dijitalleşme algısının onların iş performansları üzerinde önemli ölçüde belirleyici olduğunu göstermektedir.

References

  • Agustian, K., Mubarok, E. S., Zen, A., Wiwin, W. ve Malik, A. J. (2023). The Impact of Digital Transformation on Business Models and Competitive Advantage. Technology and Society Perspectives (TACIT), 1(2), 79-93.
  • Aksin-Sivrikaya, S. ve Bhattacharya, C. B. (2017). Where Digitalization Meets Sustainability: Opportunities and Challenges. Sustainability in A Digital World: New Opportunities Through New Technologies, 37-49.
  • Alobidyeen, B., Al-Edainat, S., Al-Shabatat, S. ve Al-Shabatat, S. (2022). Digitalization and its Impact on Employee’s Performance: A Case Study on Greater Tafila Municipality. International Journal of Business and Administrative Studies, 8(1), 33.
  • Antoniou, A. (2001). The Air Transportation Policy of Small States: Meeting The Challenges of Globalization. Journal of Air Transportation World Wide, 6(2), 65-92.
  • Avirutha, A. (2018). The Impact of Digital Transformation to Business Performance in Thailand 4.0 Era. Veridian E-Journal, Silpakorn University (Humanities, Social Sciences and Arts), 11(5), 295-307.
  • Bagozzi, R. P. (2010). Structural Equation Models Are Modelling Tools With Many Ambiguities: Comments Acknowledging The Need for Caution And Humility in Their Use. Journal of Consumer Psychology, 20(2), 208-214.
  • Bal, P. M. ve De Lange, A. H. (2015). From Flexibility Human Resource Management to Employee Engagement and Perceived Job Performance Across The Lifespan: A Multisample Study. Journal of Occupational and Organizational Psychology, 88(1), 126-154.
  • Bayo, P. L. ve Onyenma, O. U. (2019). Industry 4.0: Issues of Globalisation and Digitalisation of Work Force. International Journal of Innovative Development and Policy Studies, 7(3), 18-28.
  • Bezvikonnaya, E., Bogdashin, A. ve Portnyagina, E. (2024). The Use Of Dıgıtal Technologıes in The Practıce Of Adaptatıon of Young Professıonals. Sociología & Tecnociencia, 14(1), 1-14.
  • Blunch, N. J. (2012). Introduction to Structural Equation Modeling Using IBM SPSS Statistics and AMOS. Sage Publications Ltd.
  • Brown, T. A. ve Moore, M. T. (2012). Confirmatory Factor Analysis. R. H. Hoyle (Ed.), Handbook of Structural Equation Modeling içinde, (s.361–379). The Guilford Press.
  • Campbell, J. P. (1996). Job Performance Aids. Journal of European Industrial Training, 20(6), 3-21.
  • Campbell, J. P. (1994). Alternative Models of Job Performance and Their Implications for Selection and Classification. M. G. Rumsey, C. B. Walker, ve J. H. Harris (Eds.), Personnel Selection and Classification içinde, (s. 33–51). Lawrence Erlbaum Associates, Inc.
  • Campbell, J. P., McHenry, J. J. ve Wise, L. L. (1990). Modeling Job Performance in A Population of Jobs. Personnel Psychology, 43(2), 313-575.
  • Caputo, A., Pizzi, S., Pellegrini, M. M. ve Dabić, M. (2021). Digitalization and Business Models: Where Are We Going? A Science Map of The Field. Journal of Business Research, 123, 489-501.
  • Cijan, A., Jenič, L., Lamovšek, A. ve Stemberger, J. (2019). How Digitalization Changes The Workplace. Dynamic Relationships Management Journal, 8(1), 3-12.
  • Demartini, M., Evans, S. ve Tonelli, F. (2019). Digitalization Technologies for Industrial Sustainability. Procedia Manufacturing, 33, 264-271.
  • Dornberger, R., Inglese, T., Korkut, S., Zhong, V.J. (2018). Digitalization: Yesterday, Today and Tomorrow. R. Dornberger (Ed.) Business Information Systems and Technology 4.0. Studies in Systems, Decision and Control içinde, (s. 1-11). Springer, Cham. https://doi.org/10.1007/978-3-319-74322-6_1
  • Fayed, H. ve Westlake, J. (2002). Globalization of Air Transport: The Challenges of The GATS. Tourism Economics, 8(4), 431-455.
  • Fonkeng, C., Mawanza, W., Subha, I., Shakil, A., Leading, F., Work, T. O., ... ve Batola, D. (2018). Effects of Job-Stress on Employee Performance in An Enterprise. Journal of Business and Management, 11(6), 61-68.
  • Fu, X., Oum, T. H. ve Zhang, A. (2010). Air Transport Liberalization and Its Impacts on Airline Competition and Air Passenger Traffic. Transportation Journal, 49(4), 24-41.
  • Gasparovich, E.O., Uskova, E.V., Dongauzer, E.V. (2021). The Impact of Digitalization on Employee Engagement. S.I. Ashmarina ve V.V. Mantulenko (Eds.) Digital Economy and the New Labor Market: Jobs, Competences and Innovative HR Technologies içinde, (s. 143-150). Lecture Notes in Networks and Systems. Springer, Cham. https://doi.org/10.1007/978-3-030-60926-9_20
  • Gobble, M. M. (2018). Digitalization, Digitization, and Innovation. Research-Technology Management, 61(4), 56-59.
  • Goetz, A. R. ve Graham, B. (2004). Air Transport Globalization, Liberalization and Sustainability: Post-2001 Policy Dynamics in The United States and Europe. Journal of Transport Geography, 12(4), 265-276.
  • Hamutoğlu, N. B. (2018). Bulut Bilişim Teknolojileri Kabul Modeli 3: Ölçek Uyarlama Çalışması. Sakarya University Journal of Education, 8(2), 8-25.
  • Hooi, L. W. ve Chan, A. J. (2023). Does Workplace Digitalization Matter in Linking Transformational Leadership and Innovative Culture to Employee Engagement?. Journal of Organizational Change Management, 36(2), 197-216.
  • Hu, L. T. ve Bentler, P. M. (1999). Cutoff Criteria for Fit Indexes in Covariance Structure Analysis: Conventional Criteria Versus New Alternatives. Structural Equation Modeling: A Multidisciplinary Journal, 6(1), 1-55.
  • Husain, T., Ardhiansyah, M. ve Fathudin, D. (2021). Confirmatory factor Analysis: Model Testing of Financial Ratio's with Decision Support Systems Approach. International Journal of Advances in Applied Sciences (IJAAS), 10(2), 115-121.
  • Ibrahim, R., Boerhannoeddin, A. ve Kayode, B. K. (2017). Organizational Culture and Development: Testing The Structural Path of Factors Affecting Employees’ Work Performance in An Organization. Asia Pacific Management Review, 22(2), 104-111.
  • Jadertrierveiler, H., Sell, D. ve Santos, N. D. (2019). The Benefits and Challenges of Digital Transformation in Industry 4.0. Global Journal of Management and Business Research: A Administration and Management, 19(12), 17-40.
  • Kádárová, J., Lachvajderová, L. ve Sukopová, D. (2023). Impact of Digitalization on SME Performance of The EU27: Panel Data Analysis. Sustainability, 15(13), 9973.
  • Keni, K. (2020). How Perceived Usefulness and Perceived Ease of Use Affecting Intent to Repurchase?. Jurnal Manajemen, 24(3), 481-496.
  • Kline, R. (2013). Exploratory and Confirmatory Factor Analysis. Y. Petscher, C. Schatschneider ve D.L. Compton (Eds.). Applied Quantitative Analysis in Education and The Social Sciences içinde, (s. 171-207). Routledge.
  • Kotarba, M. (2018). Digital Transformation of Business Models. Foundations of Management, 10(1), 123-142.
  • Kraus, S., Durst, S., Ferreira, J. J., Veiga, P., Kailer, N. ve Weinmann, A. (2022). Digital Transformation in Business and Management Research: An Overview of The Current Status Quo. International Journal of Information Management, 63, 102466.
  • Leso, B. H., Cortimiglia, M. N. ve Ghezzi, A. (2023). The Contribution of Organizational Culture, Structure, and Leadership Factors in The Digital Transformation of SMEs: A Mixed-Methods Approach. Cognition, Technology & Work, 25(1), 151-179.
  • Li, F. (2020). The Digital Transformation of Business Models in The Creative Industries: A Holistic Framework and Emerging Trends. Technovation, 92, 102012.
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There are 65 citations in total.

Details

Primary Language Turkish
Subjects Strategy, Management and Organisational Behaviour (Other)
Journal Section Articles
Authors

Selvi Vural 0000-0002-3245-8599

Early Pub Date September 30, 2024
Publication Date September 30, 2024
Submission Date July 7, 2024
Acceptance Date September 11, 2024
Published in Issue Year 2024 Volume: 22 Issue: Özel Sayı: Endüstri 4.0 ve Dijitalleşmenin Sosyal Bilimlerde Yansımaları

Cite

APA Vural, S. (2024). DİJİTALLEŞMENİN İŞ PERFORMANSI ÜZERİNDEKİ BELİRLEYİCİLİĞİ: HAVA TAŞIMACILIĞI SEKTÖRÜ ÖRNEĞİ. Yönetim Bilimleri Dergisi, 22(Özel Sayı: Endüstri 4.0 ve Dijitalleşmenin Sosyal Bilimlerde Yansımaları), 1367-1391. https://doi.org/10.35408/comuybd.1511978

Sayın Araştırmacı;

Dergimize gelen yoğun talep nedeniyle Ekim 2024 sayısı için öngörülen kontenjan dolmuştur, gönderilen makaleler ilerleyen sayılarda değerlendirilebilecektir. Bu hususa dikkat ederek yeni makale gönderimi yapmanızı rica ederiz.

Yönetim Bilimler Dergisi Özel Sayı Çağrısı
Yönetim Bilimleri Dergisi 2024 yılının Eylül ayında “Endüstri 4.0 ve Dijitalleşmenin Sosyal Bilimlerde Yansımaları” başlıklı bir özel sayı yayınlayacaktır.
Çanakkale Onsekiz Mart Üniversitesi Biga İktisadi ve İdari Bilimler Fakültesi tarafından 5-6 Temmuz 2024 tarihlerinde çevrimiçi olarak düzenlenecek olan 4. Uluslararası Sosyal Bilimler Konferansı’nda sunum gerçekleştiren yazarların dergi için ücret yatırmasına gerek olmayıp, dekont yerine Konferans Katılım Belgesini sisteme yüklemeleri yeterli olacaktır.
Gönderilen makalelerin derginin yazım kurallarına uygun olması ve DergiPark sistemi üzerinden sisteme yüklenmesi gerekmektedir. Özel sayı ana başlığı ile ilgisiz makaleler değerlendirmeye alınmayacaktır. Özel sayı için gönderilen makalelerin "Makalemi özel sayıya göndermek istiyorum" kutucuğu işaretlenerek sisteme yüklenmesi gerekmektedir. Özel sayı için gönderilmemiş makalelerin bu sayıya eklenmesi mümkün olmayacaktır.
Özel Sayı Çalışma Takvimi
Gönderim Başlangıcı: 15 Nisan 2024
Son Gönderim Tarihi: 15 Temmuz 2024
Özel Sayı Yayınlanma Tarihi: Eylül 2024

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