SAFRANBOLU’YU ZİYARET EDEN TURİSTLERİN DEMOGRAFİK ÖZELLİKLERİNE GÖRE TURİSTİK ÜRÜNLERİ ALGILAMA DURUMU

Year 2009, Volume: 10 Issue: 2, 217 - 234, 01.07.2009

Ahmet Gürbüz

Abstract

Bu çalışmanın amacı Safranbolu’yu ziyaret eden turistlerin demografik özelliklerine göre kendilerine sunulan turistik ürünleri algılamalarındaki farklılıkların incelenmesidir. Araştırma kapsamında kullanılmak üzere geliştirilen anket formları 2006 yılında Safranbolu’ya gelen yerli ziyaretçiler üzerinde uygulanmıştır. Anketler 500 ziyaretçi üzerinde uygulanmış olmakla birlikte 490’ı kullanılabilir bulunmuştur. Anket ölçeği iki bölüm halinde hazırlanmıştır. Birinci bölümde anket cevaplayıcılarının demografik değerlerine yer verilirken ikinci bölümde ise 5’li Likert Ölçeği kullanılarak ziyaretçilerin Safranbolu ve çevresinde hizmetlerine sunulmuş olan turistik ürünleri algılama durumları belirlenmeye çalışılmıştır. Elde edilen veriler ve analizler sonucunda; ziyaretçilerin genel olarak Safranbolu’nun turistik çekiciliğini beğendikleri, bununla birlikte eğlence imkanlarını, araç park alanlarını ve çocuklara yönelik aktiviteleri ise beğenmedikleri tespit edilmiştir.

Keywords

Safranbolu, Turistlerin Demografik Özellikleri, Turistik Ürün, Algılama

THE PERCEPTION OF TOURISTIC PRODUCTS BY THE TOURISTS VISITING SAFRANBOLU ACCORDING TO THEIR DEMOGRAPHIC CHARACTERISTICS

Abstract

The aim of this study is to investigate the difference in the perception of the touristic products offered to tourists according to their demographic characteristics. In the frame of the study questionnaires prepared in the year 2006 for the tourists visiting Safranbolu were used . 500 questionnaires were used 490 of which were appraisable. The questionnaire was prepared in two parts. In the first part the demographic characteristics of the tourists answering the questionnaire was taken into consideration whereas in the second part by using a five point Likert Scale the perception of the touristic products offered to tourists in Safranbolu and nearby districts was stated. According to the result of the data and analysis obtained from this survey it can be understood that the tourists liked the touristic attractions, however they did not like the entertainment centers, car parks and facilities for children

Keywords

Safranbolu , Demographic Characteristics of Tourists , Touristic Products , Perception

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