SAFRANBOLU’YU ZİYARET EDEN TURİSTLERİN DEMOGRAFİK ÖZELLİKLERİNE GÖRE TURİSTİK ÜRÜNLERİ ALGILAMA DURUMU

Yıl 2009, Cilt: 10 Sayı: 2, 217 - 234, 01.07.2009

Ahmet Gürbüz

Öz

Bu çalışmanın amacı Safranbolu’yu ziyaret eden turistlerin demografik özelliklerine göre kendilerine sunulan turistik ürünleri algılamalarındaki farklılıkların incelenmesidir. Araştırma kapsamında kullanılmak üzere geliştirilen anket formları 2006 yılında Safranbolu’ya gelen yerli ziyaretçiler üzerinde uygulanmıştır. Anketler 500 ziyaretçi üzerinde uygulanmış olmakla birlikte 490’ı kullanılabilir bulunmuştur. Anket ölçeği iki bölüm halinde hazırlanmıştır. Birinci bölümde anket cevaplayıcılarının demografik değerlerine yer verilirken ikinci bölümde ise 5’li Likert Ölçeği kullanılarak ziyaretçilerin Safranbolu ve çevresinde hizmetlerine sunulmuş olan turistik ürünleri algılama durumları belirlenmeye çalışılmıştır. Elde edilen veriler ve analizler sonucunda; ziyaretçilerin genel olarak Safranbolu’nun turistik çekiciliğini beğendikleri, bununla birlikte eğlence imkanlarını, araç park alanlarını ve çocuklara yönelik aktiviteleri ise beğenmedikleri tespit edilmiştir.

Anahtar Kelimeler

Safranbolu, Turistlerin Demografik Özellikleri, Turistik Ürün, Algılama

THE PERCEPTION OF TOURISTIC PRODUCTS BY THE TOURISTS VISITING SAFRANBOLU ACCORDING TO THEIR DEMOGRAPHIC CHARACTERISTICS

Öz

The aim of this study is to investigate the difference in the perception of the touristic products offered to tourists according to their demographic characteristics. In the frame of the study questionnaires prepared in the year 2006 for the tourists visiting Safranbolu were used . 500 questionnaires were used 490 of which were appraisable. The questionnaire was prepared in two parts. In the first part the demographic characteristics of the tourists answering the questionnaire was taken into consideration whereas in the second part by using a five point Likert Scale the perception of the touristic products offered to tourists in Safranbolu and nearby districts was stated. According to the result of the data and analysis obtained from this survey it can be understood that the tourists liked the touristic attractions, however they did not like the entertainment centers, car parks and facilities for children

Anahtar Kelimeler

Safranbolu , Demographic Characteristics of Tourists , Touristic Products , Perception

Kaynakça

• AHMED, Z.U. (1991). Marketing your community: Correcting a negative image. The Cornell H.R.A. Quarterly, February, 27 – 27.
• ALHEMOUD, A., ARMSTRONG, E. (1986). Image of Tourism Attractions in Kuwait. Journal of Travel Research, 34 (4) : 76-80.
• BALOĞLU, S., Mc CLEARY, K.W. (1999a). A Model of Destination Image Formation, Annals of Tourism Research, 26 : 4, 868 - 897.
• BALOĞLU, S., Mc CLEARY, K.W. (1999b). Us International Pleasure Travelers. Images of four Mediterranean destinations : A Comparison of Visitors and nonxisitors, Journal of Travel Research, 38 : 2, 114 – 129.
• BEERLI, A., MARTIN, J.D. (2004). Factors Influencing Destination Image. Annals of Tourism Research,31 (3) : 657-681.
• BRAMWELL, B. (1998). User satisfactin and product Development in urban Tourism. Tourism Management, 19 (1) : 35-47.
• CALANTONE, R.J. ve diğerleri, (1989). Multiple Multinational Tourism Positioning Using Correspondence Analysis. Journal of Travel Research, 28 : 2, 25 -32.
• CHON, K.S. WEAVER, P.A., KIM, C.Y. (1991). Marketing you community : Image analysis in Norfolk. The Cornell H.RA. Quarterly, 31 : 4, 31 – 37.
• CROMPTON, J. (1979a). Motivations for Pleasure Vacations. Annals of Tourism Research, 6 (4) :408-424.
• CROMPTON, J.L. (1979 b). An Assessment of the image of Mexico as a vacation destination and the influance of geographical location upon that image. Journal of Travel Research, 17 : 4, 18 – 24.
• DUMAN, T., ÖZTÜRK, A.B. (2005). Yerli Turistlerin Mersin Kızkalesi Destinasyonu ve Tekrar Ziyaret Niyetleri İle İlgili Algılamaları Üzerine Bir Araştırma. Anatolia: Turizm Araştırmaları Dergisi, 16 (1) : 9 - 23.
• ETCHNER, C., RITCHIE, B. (1993). The Measurement of Destination Image : An Emprical Assessment. Journal of Travel Research, 3-13.
• FAKEYE, P., CROMPTON, J. (1991). Images Differences Between Prospective, First-time and Repeat Visitors to The Lower Rio Grande Valley. Journal of Travel Research, 30 (2): 10-16.
• GARTNER, W.C. (1993). Image Formation Process. Journal of Travel and Tourism Marketing, 2: 3, 191 -215.
• GARTNER, W.C., HUNT, J.D. (1987). Analysis of State Image change Over a twelve year period (1971 – 1983). Journal of Travel Research, 26 : 2, 15 -19.
• GARTNER, W.C., SHEN, J. (1992). The Impact of Tiananmen Square on Chinals Tourism Image. Journal of Travel Research, 30 : 4, 47 – 52.
• GOODRICH, J.N. (1977). Differences in perceived similarity of tourism regions : A spatial analysis. Journal of Travel Research, 16, 3 – 7.
• GOODRICH, J.N. (1978). The Relationship between Preferences for a perceptions of vacation destinations : Application of a choice mode. Journal of Travel Research, Fall, 8 – 13.
• GUNTER, B., FURNHAM, A. (1992). Consumer Profiles : An Introduction to Psychographics, London Routledge.
• GÜRBÜZ, A. (2003) Safranbolu`ya Gelen Yerli Turistlerin Tatmin Olma Düzeyini Belirlemeye Yönelik Bir Araştırma. Tic.Tur. Eğitim Fakültesi Dergisi, 1:1 – 21.
• GÜRBÜZ, A. (2005). The Importance of Cultural Existences to Form the Touristic Demand : Evaluation of It on Safranbolu Scale. OWHC Euroasia International Tourism Seminar, Safranbolu, 124 – 132.
• GYTE, D., PHELPS, A. (1989). Patterns of destination repeat business : British tourists in Mallorca, Spain. Jaurnal of Travel Research, Vol. 28, No : 1, 24 – 28.
• HUNT, J. (1975). Image As a Factor in Tourism Development. Journal of Travel Research, 13 (3) : 1 - 7.
• İBRAHIM, E.E., GILL, J., (2005). A positioning Strategy for a tourist destination, based on analysis of customers ’ perceptions and satisfactions. Marketing Intelligence & Planning, Vol:23:2, 172-188.
• KOTLER, P., HAIDER, D., REIN, I. (1993). Marketing places : Attracting Investment, Industry and Tourism to Cities, States and Nations, Free Press, Newyork.
• KOZAK, M. (2001 a). A Critical Review of Approaches to Measure Satisfaction with Tourist Destinations. Tourism Analysis, 5 : 191-196.
• KOZAK, M. (2001 b). Comparative Assessment of Tourist Satisfaction with Destinations Across Two Nationalities, Tourism Management, 22 : 391 - 401.
• KOZAK, M. (2003) ; Measuring Tourist Satisfaction with Multiple Destination Attributes. Tourism Analysis, 7 : 229 - 240.
• KOZAK, M., REMINGTON, M. (2000). Tourist Satisfaction with Malorca, Spain, As An Off-Season Holiday Destination. Journal of Travel Research, 38 : 260 - 269.
• MILMAN, A., PIZAM, A. (1995). The role of awareness and familiarity with a destination: the Central Florida case. Journal of Travel Research, .35:21– 27.
• OTER, Z., ÖZDOĞAN, O.N. (2005). Kültür Amaçlı Seyahat Eden Turistlerde Destinasyon İmajı :Selçuklu – Efes Örneği. Anatolia : Turizm Araştırmaları Dergisi, Cilt 16:2, 127 – 138.
• PHELPS, A. (1986). Holiday Destination Image - The problem of Assesment : An Example Development in Menorca. Tourism Management, 7 (3) : 168-180.
• SEATION, A., BENNETT, M. (1996). Marketing Tourism Products – Consepts, Issues and Cases, London International Thompson Business Press.
• SEKARAN, U. (2000). Research Methods For Business, New York : John Wiley & Sons.
• SLEIGHT, P. (1993). Targeting Customers : How to Use Geodemographies and Lifestyle Data in Jour Business, NTC Publications, Henley - on - Thames.
• WALMSLEY, D.J., JENKINS, J.M. (1993). Appraisive Images of Tourist areas :Application of Personal Construct. Australian Geographer, 24 : 2, 1 – 13.
• WEIERMAIR, K., FUCHS, M. (1999). Measuring Tourist Judgement on Service Quality. Annals of Tourism Research, 26 (4) : 1004 - 1021.
• WEINSTEIN, A. (1994). Market Segmentation : Using Demographics, Psychographics, and other Niche Marketing Techniques to Predict and Model Customer Behaviour, Probus, Chicago, IL.
• WOODSIDE, A.G., RONKAINEN, A. (1993). Consumer memory and mental categorization in international travel dastination. Journal of International Consumer Marketing, Vol. 5, No. 3: 89 - 104.