EVALUATION OF SOCIAL MEDIA USE IN RISK COMMUNICATION IN THE FOCUS OF PUBLIC INSTITUTION: A RESEARCH ON THE MINISTRY OF HEALTH

Year 2021, Volume: 9 Issue: 1, 193 - 224, 31.03.2021

Hatun Boztepe Taşkıran

https://doi.org/10.19145/e-gifder.828803

Cited By: 2

Abstract

Public administration is always in a position open to risks due to its extensive areas of activity, complex environment and wide publics. Recently it can be mentioned that there are many risk categories such as environment, security and health which are related with public institutions directly. Risk communication can have a critical role for building and enhancing public awareness about risks. Herewith it is able to be possible to minimize damage of risks which can affect public policies. In this study, a research has been carried out in the focus of health risks, which has come to fore in recent years and has the potential to influence public decisions and policies. In addition, the use of social media and its role in the effective management of risk communication has been examined. In the research, content analysis technique which is one of the qualitative research methods has been used and it is aimed to reach findings how is social media used by Ministry of Health for risk communication purpose during the time period 31 December 2019 and 11 March 2020. Findings has demonstrated that social media was used actively for the aim of risk communication within proactive approach by Ministry of Health and minister and it make possible to informing target audiences about risks prolongedly and fast. 

Keywords

Public Institution, Risk Communication, Social Media, Health Risks.

RİSK İLETİŞİMİNDE SOSYAL MEDYA KULLANIMININ KAMU KURUMU ODAĞINDA DEĞERLENDİRİLMESİ: SAĞLIK BAKANLIĞI ÜZERİNE BİR İNCELEME

Abstract

Kamu yönetimi faaliyet alanlarının fazlalığı, sahip olduğu karmaşık çevre ve geniş bir kitleyi hedeflemesi nedeniyle her daim risklere açık bir konumdadır. Son yıllarda çevre, sağlık ve güvenlik gibi kamu kurumlarını doğrudan ilgilendiren pek çok risk kategorisinden bahsedilebilmektedir. Kamu kurumları tarafından gerçekleştirilecek risk iletişimi, ilgili tarafların riske ilişkin farkındalık geliştirmesine ve kamu bilincinin gelişmesine katkı sunarak önemli bir işlev üstlenebilmektedir. Böylelikle kamusal politikaları etkileme olasılığına sahip riskler nedeniyle ortaya çıkabilecek zararlar minimum düzeye çekilebilmektedir. Bu çalışmada, son yıllarda ön plana çıkan ve kamusal karar ve politikaları etkileme gücüne sahip olduğu dikkat çeken sağlığa ilişkin riskler odağında bir inceleme gerçekleştirilmiştir. Çalışmada risk iletişiminin etkili bir şekilde yönetilmesinde sosyal medyanın kullanımı ve sahip olduğu rol irdelenmiştir. Nitel araştırma yöntemlerinden içerik analizi tekniği kullanılarak gerçekleştirilen araştırmada, Sağlık Bakanlığı’nın Covid-19 salgınına ilişkin 31 Aralık 2019-11 Mart 2020 tarihleri arasında gerçekleştirdiği risk iletişimi uygulamalarında sosyal medyayı ne şekilde kullandığına dair bulgulara ulaşılması amaçlanmıştır. Elde edilen bulgular sosyal medyanın risk iletişimi amaçlı olarak aktif bir şekilde kullanıldığına ve Sağlık Bakanlığı ile Sağlık Bakanı’nın proaktif bir yaklaşım benimseyerek paydaşların riskle ilgili hızlı ve sürekli biçimde bilgilendirilmesini sağladığına işaret etmiştir.

Keywords

Kamu Kurumu, Risk İletişimi, Sosyal Medya, Sağlık Riskleri

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