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HEDEF PAZAR BÖLÜMLENDİRMESİNE YÖNELİK BİR UYGULAMA: 16-29 YAŞ GRUBU GENÇ KESİMİN SAÇ JÖLESİ AMBALAJINA YÖNELİK EĞİLİMLERİNE GÖRE GRUPLANDIRILMASI

Year 2010, Volume: 10 Issue: 1, 239 - 269, 01.02.2010

Ahmet Şekerkaya Nihan Çırak

Keywords

Pazar Bölümlendirmesi Kümeleme Analizi

References

  • Bektaşoğlu, Songül (2007), Ambalaj Sanayi, T.C. Başbakanlık Dış Ticaret Müsteşarlığı, http://www.igeme.org.tr/Arastirmalar/ulke_sek/ Geliştirme Etüd Merkezi (IGEME),
  • Dichter, Ernst (1975), “Packaging:The Sixth Sense?: A Guide To Identifying
  • Consumer Motivation”, Cahners Books, Boston Folkes, Valerie S, Martin, Ingrid M ve Gupta, Kamal.(1993), “When to say when:
  • Effects of supply on usage “ Journal of Consumer Research, Gainesville: Dec., Vol. 20, Iss. 3; pg. 467 Granger, C.W.J. ve Billson A. (1972), “Consumers’ Attitudes Toward Package
  • Size and Price”, Journal of Marketing Research, Vol:9, P:239-248
  • Meyers, Herbert M. ve Lubliner, Murray J.(2003), “The Marketer’s Guide to
  • Succesful Package Design”, Rota Yayınları, Çeviri: Zehra Üskiden Odabaşı, Yavuz ve Oyman, Mine (2003), Pazarlama İletişimi Yönetimi,
  • MediaCat, 5.Baskı, İstanbul, 2005
  • Prendergast, Gerard ve Pitt Leyland (1996), “Packaging, Marketing, Logistics and the environment:Are There Trade-Offs?”, International Journal of Physical
  • Distribution & Logistics Management, Vol:26, Issue:6, P:60 Schoormans Jan P.L. ve Robben Henry S.J. (1997), “The Effect Of New
  • Package Design On Product Attention, Categorization And Evaluation”, Journal of Psychology, Vol:18, P:271-287
  • Tek, Ö. Baybars ve Özgül, Engin (2005), Modern Pazarlama İlkeleri, Uygulamalı
  • Yönetimsel Yaklaşım, Birleşik Matbaacılık Tull, Donald ve Hawkins, Del (1984); Marketing Research, Measurement and Method, Third Edition, Macmillan Publishing Comp., New York
  • Twede, Diana ve Goddard, Ron (1998), “Packaging Materials”, Second Edition,
  • Pira International, United Kingdom Underwood, Robert L., Klein, Noreen M. ve Burke Raymond R. (2001),
  • “Packaging Communication:Attentional Effects of Product Imagery”, The Journal of Product and Brand Management, Vol:10, N:7, P:403-422
  • Wansink, Brian (1996), “Can Package Size Accelerate Usage Volume?”,
  • Journal of Marketing, Vol:60, P:1-14
  • Ambalaj Sanayicileri Derneği (ASD) (2006); Türkiye Ambalaj Sanayi ve Pazarı
  • Yılı Kısa Raporu; http://www.ambalaj.org.tr/SEKTOR%20RAPORU.html

AN IMPLEMENTATION OF TARGET MARKET SEGMENTATION: SEGMENTATION OF 16-29 YEAR-OLD YOUNG PEOPLE'S ATTITUDE TOWARDS HAIR-GEL PACKAGES

Year 2010, Volume: 10 Issue: 1, 239 - 269, 01.02.2010

Ahmet Şekerkaya Nihan Çırak

Keywords

Market Segmentation Cluster Analysis

References

  • Bektaşoğlu, Songül (2007), Ambalaj Sanayi, T.C. Başbakanlık Dış Ticaret Müsteşarlığı, http://www.igeme.org.tr/Arastirmalar/ulke_sek/ Geliştirme Etüd Merkezi (IGEME),
  • Dichter, Ernst (1975), “Packaging:The Sixth Sense?: A Guide To Identifying
  • Consumer Motivation”, Cahners Books, Boston Folkes, Valerie S, Martin, Ingrid M ve Gupta, Kamal.(1993), “When to say when:
  • Effects of supply on usage “ Journal of Consumer Research, Gainesville: Dec., Vol. 20, Iss. 3; pg. 467 Granger, C.W.J. ve Billson A. (1972), “Consumers’ Attitudes Toward Package
  • Size and Price”, Journal of Marketing Research, Vol:9, P:239-248
  • Meyers, Herbert M. ve Lubliner, Murray J.(2003), “The Marketer’s Guide to
  • Succesful Package Design”, Rota Yayınları, Çeviri: Zehra Üskiden Odabaşı, Yavuz ve Oyman, Mine (2003), Pazarlama İletişimi Yönetimi,
  • MediaCat, 5.Baskı, İstanbul, 2005
  • Prendergast, Gerard ve Pitt Leyland (1996), “Packaging, Marketing, Logistics and the environment:Are There Trade-Offs?”, International Journal of Physical
  • Distribution & Logistics Management, Vol:26, Issue:6, P:60 Schoormans Jan P.L. ve Robben Henry S.J. (1997), “The Effect Of New
  • Package Design On Product Attention, Categorization And Evaluation”, Journal of Psychology, Vol:18, P:271-287
  • Tek, Ö. Baybars ve Özgül, Engin (2005), Modern Pazarlama İlkeleri, Uygulamalı
  • Yönetimsel Yaklaşım, Birleşik Matbaacılık Tull, Donald ve Hawkins, Del (1984); Marketing Research, Measurement and Method, Third Edition, Macmillan Publishing Comp., New York
  • Twede, Diana ve Goddard, Ron (1998), “Packaging Materials”, Second Edition,
  • Pira International, United Kingdom Underwood, Robert L., Klein, Noreen M. ve Burke Raymond R. (2001),
  • “Packaging Communication:Attentional Effects of Product Imagery”, The Journal of Product and Brand Management, Vol:10, N:7, P:403-422
  • Wansink, Brian (1996), “Can Package Size Accelerate Usage Volume?”,
  • Journal of Marketing, Vol:60, P:1-14
  • Ambalaj Sanayicileri Derneği (ASD) (2006); Türkiye Ambalaj Sanayi ve Pazarı
  • Yılı Kısa Raporu; http://www.ambalaj.org.tr/SEKTOR%20RAPORU.html
There are 20 citations in total.

Details

Other ID JA77PF48RP
Journal Section Research Article
Authors

Ahmet Şekerkaya This is me

Nihan Çırak This is me

Publication Date February 1, 2010
Published in Issue Year 2010 Volume: 10 Issue: 1

Cite

APA Şekerkaya, A., & Çırak, N. (2010). AN IMPLEMENTATION OF TARGET MARKET SEGMENTATION: SEGMENTATION OF 16-29 YEAR-OLD YOUNG PEOPLE’S ATTITUDE TOWARDS HAIR-GEL PACKAGES. Ege Academic Review, 10(1), 239-269.
AMA Şekerkaya A, Çırak N. AN IMPLEMENTATION OF TARGET MARKET SEGMENTATION: SEGMENTATION OF 16-29 YEAR-OLD YOUNG PEOPLE’S ATTITUDE TOWARDS HAIR-GEL PACKAGES. ear. February 2010;10(1):239-269.
Chicago Şekerkaya, Ahmet, and Nihan Çırak. “AN IMPLEMENTATION OF TARGET MARKET SEGMENTATION: SEGMENTATION OF 16-29 YEAR-OLD YOUNG PEOPLE’S ATTITUDE TOWARDS HAIR-GEL PACKAGES”. Ege Academic Review 10, no. 1 (February 2010): 239-69.
EndNote Şekerkaya A, Çırak N (February 1, 2010) AN IMPLEMENTATION OF TARGET MARKET SEGMENTATION: SEGMENTATION OF 16-29 YEAR-OLD YOUNG PEOPLE’S ATTITUDE TOWARDS HAIR-GEL PACKAGES. Ege Academic Review 10 1 239–269.
IEEE A. Şekerkaya and N. Çırak, “AN IMPLEMENTATION OF TARGET MARKET SEGMENTATION: SEGMENTATION OF 16-29 YEAR-OLD YOUNG PEOPLE’S ATTITUDE TOWARDS HAIR-GEL PACKAGES”, ear, vol. 10, no. 1, pp. 239–269, 2010.
ISNAD Şekerkaya, Ahmet - Çırak, Nihan. “AN IMPLEMENTATION OF TARGET MARKET SEGMENTATION: SEGMENTATION OF 16-29 YEAR-OLD YOUNG PEOPLE’S ATTITUDE TOWARDS HAIR-GEL PACKAGES”. Ege Academic Review 10/1 (February 2010), 239-269.
JAMA Şekerkaya A, Çırak N. AN IMPLEMENTATION OF TARGET MARKET SEGMENTATION: SEGMENTATION OF 16-29 YEAR-OLD YOUNG PEOPLE’S ATTITUDE TOWARDS HAIR-GEL PACKAGES. ear. 2010;10:239–269.
MLA Şekerkaya, Ahmet and Nihan Çırak. “AN IMPLEMENTATION OF TARGET MARKET SEGMENTATION: SEGMENTATION OF 16-29 YEAR-OLD YOUNG PEOPLE’S ATTITUDE TOWARDS HAIR-GEL PACKAGES”. Ege Academic Review, vol. 10, no. 1, 2010, pp. 239-6.
Vancouver Şekerkaya A, Çırak N. AN IMPLEMENTATION OF TARGET MARKET SEGMENTATION: SEGMENTATION OF 16-29 YEAR-OLD YOUNG PEOPLE’S ATTITUDE TOWARDS HAIR-GEL PACKAGES. ear. 2010;10(1):239-6.