EN
TR
MODERATOR ROLES OF INTERPERSONAL EFFECTS ON THE INFLUENCE OF CONSUMER ETHNOCENTRISM ON INTENTION TO BUY FOREIGN PRODUCTS: A CROSS CULTURAL TESTING
Abstract
The purpose of this study is to investigate moderator effects of interpersonal effects namely Veblen, snob and bandwagon effects on the influence of consumer ethnocentrism on intention to buy foreign products. These effects were examined through analyzing data gathered from 248 students from Turkey and 230 students from Germany by using multivariate hierarchical regression analysis. Results indicated that moderating effects of interpersonal variables are verified for German sample but not for Turkish sample. Snob and bandwagon effects influence the strength of the effect of ethnocentrism on intention to buy foreign products.
Keywords
Details
Primary Language
English
Subjects
Economics
Journal Section
Research Article
Publication Date
September 21, 2011
Submission Date
May 1, 2012
Acceptance Date
-
Published in Issue
Year 2011
APA
Eryiğit, C., & Kavak, B. (2011). MODERATOR ROLES OF INTERPERSONAL EFFECTS ON THE INFLUENCE OF CONSUMER ETHNOCENTRISM ON INTENTION TO BUY FOREIGN PRODUCTS: A CROSS CULTURAL TESTING. Ekonomik Ve Sosyal Araştırmalar Dergisi, 97-119. https://izlik.org/JA35BN53GD
AMA
1.Eryiğit C, Kavak B. MODERATOR ROLES OF INTERPERSONAL EFFECTS ON THE INFLUENCE OF CONSUMER ETHNOCENTRISM ON INTENTION TO BUY FOREIGN PRODUCTS: A CROSS CULTURAL TESTING. ESAD. Published online September 1, 2011:97-119. https://izlik.org/JA35BN53GD
Chicago
Eryiğit, Canan, and Bahtışen Kavak. 2011. “MODERATOR ROLES OF INTERPERSONAL EFFECTS ON THE INFLUENCE OF CONSUMER ETHNOCENTRISM ON INTENTION TO BUY FOREIGN PRODUCTS: A CROSS CULTURAL TESTING”. Ekonomik Ve Sosyal Araştırmalar Dergisi, September 1, 97-119. https://izlik.org/JA35BN53GD.
EndNote
Eryiğit C, Kavak B (September 1, 2011) MODERATOR ROLES OF INTERPERSONAL EFFECTS ON THE INFLUENCE OF CONSUMER ETHNOCENTRISM ON INTENTION TO BUY FOREIGN PRODUCTS: A CROSS CULTURAL TESTING. Ekonomik ve Sosyal Araştırmalar Dergisi 97–119.
IEEE
[1]C. Eryiğit and B. Kavak, “MODERATOR ROLES OF INTERPERSONAL EFFECTS ON THE INFLUENCE OF CONSUMER ETHNOCENTRISM ON INTENTION TO BUY FOREIGN PRODUCTS: A CROSS CULTURAL TESTING”, ESAD, pp. 97–119, Sept. 2011, [Online]. Available: https://izlik.org/JA35BN53GD
ISNAD
Eryiğit, Canan - Kavak, Bahtışen. “MODERATOR ROLES OF INTERPERSONAL EFFECTS ON THE INFLUENCE OF CONSUMER ETHNOCENTRISM ON INTENTION TO BUY FOREIGN PRODUCTS: A CROSS CULTURAL TESTING”. Ekonomik ve Sosyal Araştırmalar Dergisi. September 1, 2011. 97-119. https://izlik.org/JA35BN53GD.
JAMA
1.Eryiğit C, Kavak B. MODERATOR ROLES OF INTERPERSONAL EFFECTS ON THE INFLUENCE OF CONSUMER ETHNOCENTRISM ON INTENTION TO BUY FOREIGN PRODUCTS: A CROSS CULTURAL TESTING. ESAD. 2011;:97–119.
MLA
Eryiğit, Canan, and Bahtışen Kavak. “MODERATOR ROLES OF INTERPERSONAL EFFECTS ON THE INFLUENCE OF CONSUMER ETHNOCENTRISM ON INTENTION TO BUY FOREIGN PRODUCTS: A CROSS CULTURAL TESTING”. Ekonomik Ve Sosyal Araştırmalar Dergisi, Sept. 2011, pp. 97-119, https://izlik.org/JA35BN53GD.
Vancouver
1.Canan Eryiğit, Bahtışen Kavak. MODERATOR ROLES OF INTERPERSONAL EFFECTS ON THE INFLUENCE OF CONSUMER ETHNOCENTRISM ON INTENTION TO BUY FOREIGN PRODUCTS: A CROSS CULTURAL TESTING. ESAD [Internet]. 2011 Sep. 1;97-119. Available from: https://izlik.org/JA35BN53GD