EN
TR
MODERATOR ROLES OF INTERPERSONAL EFFECTS ON THE INFLUENCE OF CONSUMER ETHNOCENTRISM ON INTENTION TO BUY FOREIGN PRODUCTS: A CROSS CULTURAL TESTING
Öz
The purpose of this study is to investigate moderator effects of interpersonal effects namely Veblen, snob and bandwagon effects on the influence of consumer ethnocentrism on intention to buy foreign products. These effects were examined through analyzing data gathered from 248 students from Turkey and 230 students from Germany by using multivariate hierarchical regression analysis. Results indicated that moderating effects of interpersonal variables are verified for German sample but not for Turkish sample. Snob and bandwagon effects influence the strength of the effect of ethnocentrism on intention to buy foreign products.
Anahtar Kelimeler
Ayrıntılar
Birincil Dil
İngilizce
Konular
Ekonomi
Bölüm
Araştırma Makalesi
Yayımlanma Tarihi
21 Eylül 2011
Gönderilme Tarihi
1 Mayıs 2012
Kabul Tarihi
-
Yayımlandığı Sayı
Yıl 2011
APA
Eryiğit, C., & Kavak, B. (2011). MODERATOR ROLES OF INTERPERSONAL EFFECTS ON THE INFLUENCE OF CONSUMER ETHNOCENTRISM ON INTENTION TO BUY FOREIGN PRODUCTS: A CROSS CULTURAL TESTING. Ekonomik ve Sosyal Araştırmalar Dergisi, 97-119. https://izlik.org/JA35BN53GD
AMA
1.Eryiğit C, Kavak B. MODERATOR ROLES OF INTERPERSONAL EFFECTS ON THE INFLUENCE OF CONSUMER ETHNOCENTRISM ON INTENTION TO BUY FOREIGN PRODUCTS: A CROSS CULTURAL TESTING. ESAD. Published online 01 Eylül 2011:97-119. https://izlik.org/JA35BN53GD
Chicago
Eryiğit, Canan, ve Bahtışen Kavak. 2011. “MODERATOR ROLES OF INTERPERSONAL EFFECTS ON THE INFLUENCE OF CONSUMER ETHNOCENTRISM ON INTENTION TO BUY FOREIGN PRODUCTS: A CROSS CULTURAL TESTING”. Ekonomik ve Sosyal Araştırmalar Dergisi, Eylül 1, 97-119. https://izlik.org/JA35BN53GD.
EndNote
Eryiğit C, Kavak B (01 Eylül 2011) MODERATOR ROLES OF INTERPERSONAL EFFECTS ON THE INFLUENCE OF CONSUMER ETHNOCENTRISM ON INTENTION TO BUY FOREIGN PRODUCTS: A CROSS CULTURAL TESTING. Ekonomik ve Sosyal Araştırmalar Dergisi 97–119.
IEEE
[1]C. Eryiğit ve B. Kavak, “MODERATOR ROLES OF INTERPERSONAL EFFECTS ON THE INFLUENCE OF CONSUMER ETHNOCENTRISM ON INTENTION TO BUY FOREIGN PRODUCTS: A CROSS CULTURAL TESTING”, ESAD, ss. 97–119, Eyl. 2011, [çevrimiçi]. Erişim adresi: https://izlik.org/JA35BN53GD
ISNAD
Eryiğit, Canan - Kavak, Bahtışen. “MODERATOR ROLES OF INTERPERSONAL EFFECTS ON THE INFLUENCE OF CONSUMER ETHNOCENTRISM ON INTENTION TO BUY FOREIGN PRODUCTS: A CROSS CULTURAL TESTING”. Ekonomik ve Sosyal Araştırmalar Dergisi. 01 Eylül 2011. 97-119. https://izlik.org/JA35BN53GD.
JAMA
1.Eryiğit C, Kavak B. MODERATOR ROLES OF INTERPERSONAL EFFECTS ON THE INFLUENCE OF CONSUMER ETHNOCENTRISM ON INTENTION TO BUY FOREIGN PRODUCTS: A CROSS CULTURAL TESTING. ESAD. 2011;:97–119.
MLA
Eryiğit, Canan, ve Bahtışen Kavak. “MODERATOR ROLES OF INTERPERSONAL EFFECTS ON THE INFLUENCE OF CONSUMER ETHNOCENTRISM ON INTENTION TO BUY FOREIGN PRODUCTS: A CROSS CULTURAL TESTING”. Ekonomik ve Sosyal Araştırmalar Dergisi, Eylül 2011, ss. 97-119, https://izlik.org/JA35BN53GD.
Vancouver
1.Canan Eryiğit, Bahtışen Kavak. MODERATOR ROLES OF INTERPERSONAL EFFECTS ON THE INFLUENCE OF CONSUMER ETHNOCENTRISM ON INTENTION TO BUY FOREIGN PRODUCTS: A CROSS CULTURAL TESTING. ESAD [Internet]. 01 Eylül 2011;97-119. Erişim adresi: https://izlik.org/JA35BN53GD