ÜRÜN İNOVASYON UYGULAMALARININ ÜRÜN PAZAR PERFORMANSI ÜZERİNDEKİ ETKİSİNDE ÜRÜN KALİTESİNİN ARACI ROLÜ

Bülent Yıldız; Mehmet Seyhan

doi:10.17755/esosder.525913

ÜRÜN İNOVASYON UYGULAMALARININ ÜRÜN PAZAR PERFORMANSI ÜZERİNDEKİ ETKİSİNDE ÜRÜN KALİTESİNİN ARACI ROLÜ

Abstract

Günümüz rekabet ortamında imalat firmaları pazardaki ürünlerinin performansını artırabilmek için ürün inovasyonu uygulamaları ile ürün kalitesine gerekli önemi vermelidir. Gerek yeni ürün geliştirme faaliyetleri, gerekse mevcut ürünlerde yapılacak yenilikler ve ürün kalitesindeki iyileştirmeler pazar rekabeti için hayati önem taşımaktadır. Bu çalışmada ürün inovasyonu uygulamalarının pazar performansı üzerindeki etkisinde ürün kalitesinin aracılık rolü araştırılmıştır. Bu amaçla Gaziantep’de faaliyet göstermekte olan 129 imalat firmasından anket ile toplanan veriler analiz edilmiştir. Yapısal eşitlik modelinin analizi neticesinde ürün inovasyon uygulamalarının ürün pazar performansı ile ürün kalitesini pozitif yönde anlamlı olarak etkilediği bulgusuna ulaşılmıştır. Ürün kalitesinin de ürün pazar performansını pozitif yönde anlamlı olarak etkilediği tespit edilmiştir. Ayrıca ürün inovasyon uygulamalarının ürün pazar performansı üzerindeki etkisinde ürün kalitesinin kısmi aracılık rolü bulunduğu bulgusu elde edilmiştir.

Keywords

Ürün inovasyon uygulamaları,Ürün kalitesi

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Details

Primary Language

Turkish

Subjects

Business Administration

Journal Section

Research Article

Authors

Bülent Yıldız ^*
0000-0002-5368-2805
Türkiye

Mehmet Seyhan This is me
0000-0002-7943-4543
Türkiye

Publication Date

July 15, 2019

Submission Date

February 12, 2019

Acceptance Date

June 26, 2019

Published in Issue

Year 2019 Volume: 18 Number: 71

DOI

https://doi.org/10.17755/esosder.525913

IZ

https://izlik.org/JA83JW96GM

Cite

RIS / Bibtex

APA

Yıldız, B., & Seyhan, M. (2019). ÜRÜN İNOVASYON UYGULAMALARININ ÜRÜN PAZAR PERFORMANSI ÜZERİNDEKİ ETKİSİNDE ÜRÜN KALİTESİNİN ARACI ROLÜ. Elektronik Sosyal Bilimler Dergisi, 18(71), 1409-1428. https://doi.org/10.17755/esosder.525913

AMA

1.Yıldız B, Seyhan M. ÜRÜN İNOVASYON UYGULAMALARININ ÜRÜN PAZAR PERFORMANSI ÜZERİNDEKİ ETKİSİNDE ÜRÜN KALİTESİNİN ARACI ROLÜ. esosder. 2019;18(71):1409-1428. doi:10.17755/esosder.525913

Chicago

Yıldız, Bülent, and Mehmet Seyhan. 2019. “ÜRÜN İNOVASYON UYGULAMALARININ ÜRÜN PAZAR PERFORMANSI ÜZERİNDEKİ ETKİSİNDE ÜRÜN KALİTESİNİN ARACI ROLÜ”. Elektronik Sosyal Bilimler Dergisi 18 (71): 1409-28. https://doi.org/10.17755/esosder.525913.

EndNote

Yıldız B, Seyhan M (July 1, 2019) ÜRÜN İNOVASYON UYGULAMALARININ ÜRÜN PAZAR PERFORMANSI ÜZERİNDEKİ ETKİSİNDE ÜRÜN KALİTESİNİN ARACI ROLÜ. Elektronik Sosyal Bilimler Dergisi 18 71 1409–1428.

IEEE

[1]B. Yıldız and M. Seyhan, “ÜRÜN İNOVASYON UYGULAMALARININ ÜRÜN PAZAR PERFORMANSI ÜZERİNDEKİ ETKİSİNDE ÜRÜN KALİTESİNİN ARACI ROLÜ”, esosder, vol. 18, no. 71, pp. 1409–1428, July 2019, doi: 10.17755/esosder.525913.

ISNAD

Yıldız, Bülent - Seyhan, Mehmet. “ÜRÜN İNOVASYON UYGULAMALARININ ÜRÜN PAZAR PERFORMANSI ÜZERİNDEKİ ETKİSİNDE ÜRÜN KALİTESİNİN ARACI ROLÜ”. Elektronik Sosyal Bilimler Dergisi 18/71 (July 1, 2019): 1409-1428. https://doi.org/10.17755/esosder.525913.

JAMA

1.Yıldız B, Seyhan M. ÜRÜN İNOVASYON UYGULAMALARININ ÜRÜN PAZAR PERFORMANSI ÜZERİNDEKİ ETKİSİNDE ÜRÜN KALİTESİNİN ARACI ROLÜ. esosder. 2019;18:1409–1428.

MLA

Yıldız, Bülent, and Mehmet Seyhan. “ÜRÜN İNOVASYON UYGULAMALARININ ÜRÜN PAZAR PERFORMANSI ÜZERİNDEKİ ETKİSİNDE ÜRÜN KALİTESİNİN ARACI ROLÜ”. Elektronik Sosyal Bilimler Dergisi, vol. 18, no. 71, July 2019, pp. 1409-28, doi:10.17755/esosder.525913.

Vancouver

1.Bülent Yıldız, Mehmet Seyhan. ÜRÜN İNOVASYON UYGULAMALARININ ÜRÜN PAZAR PERFORMANSI ÜZERİNDEKİ ETKİSİNDE ÜRÜN KALİTESİNİN ARACI ROLÜ. esosder. 2019 Jul. 1;18(71):1409-28. doi:10.17755/esosder.525913

Cited By

TEDARİK ZİNCİRİ MÜŞTERİ ENTEGRASYONUNUN FİRMA PERFORMANSI ÜZERİNDEKİ ETKİSİNDE ÜRÜN İNOVASYON KAPASİTESİNİN ARACI ROLÜ

Cankiri Karatekin Universitesi Iktisadi ve Idari Bilimler Fakultesi Dergisi

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Econder International Academic Journal

https://doi.org/10.35342/econder.1704561