ÜRÜN İNOVASYON UYGULAMALARININ ÜRÜN PAZAR PERFORMANSI ÜZERİNDEKİ ETKİSİNDE ÜRÜN KALİTESİNİN ARACI ROLÜ

Bülent Yıldız; Mehmet Seyhan

doi:10.17755/esosder.525913

ÜRÜN İNOVASYON UYGULAMALARININ ÜRÜN PAZAR PERFORMANSI ÜZERİNDEKİ ETKİSİNDE ÜRÜN KALİTESİNİN ARACI ROLÜ

Öz

Günümüz rekabet ortamında imalat firmaları pazardaki ürünlerinin performansını artırabilmek için ürün inovasyonu uygulamaları ile ürün kalitesine gerekli önemi vermelidir. Gerek yeni ürün geliştirme faaliyetleri, gerekse mevcut ürünlerde yapılacak yenilikler ve ürün kalitesindeki iyileştirmeler pazar rekabeti için hayati önem taşımaktadır. Bu çalışmada ürün inovasyonu uygulamalarının pazar performansı üzerindeki etkisinde ürün kalitesinin aracılık rolü araştırılmıştır. Bu amaçla Gaziantep’de faaliyet göstermekte olan 129 imalat firmasından anket ile toplanan veriler analiz edilmiştir. Yapısal eşitlik modelinin analizi neticesinde ürün inovasyon uygulamalarının ürün pazar performansı ile ürün kalitesini pozitif yönde anlamlı olarak etkilediği bulgusuna ulaşılmıştır. Ürün kalitesinin de ürün pazar performansını pozitif yönde anlamlı olarak etkilediği tespit edilmiştir. Ayrıca ürün inovasyon uygulamalarının ürün pazar performansı üzerindeki etkisinde ürün kalitesinin kısmi aracılık rolü bulunduğu bulgusu elde edilmiştir.

Anahtar Kelimeler

Ürün inovasyon uygulamaları,Ürün kalitesi

Kaynakça

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Ayrıntılar

Birincil Dil

Türkçe

Konular

İşletme

Bölüm

Araştırma Makalesi

Yazarlar

Bülent Yıldız ^*
0000-0002-5368-2805
Türkiye

Mehmet Seyhan Bu kişi benim
0000-0002-7943-4543
Türkiye

Yayımlanma Tarihi

15 Temmuz 2019

Gönderilme Tarihi

12 Şubat 2019

Kabul Tarihi

26 Haziran 2019

Yayımlandığı Sayı

Yıl 2019 Cilt: 18 Sayı: 71

DOI

https://doi.org/10.17755/esosder.525913

IZ

https://izlik.org/JA83JW96GM

Kaynak Göster

RIS / Bibtex

APA

Yıldız, B., & Seyhan, M. (2019). ÜRÜN İNOVASYON UYGULAMALARININ ÜRÜN PAZAR PERFORMANSI ÜZERİNDEKİ ETKİSİNDE ÜRÜN KALİTESİNİN ARACI ROLÜ. Elektronik Sosyal Bilimler Dergisi, 18(71), 1409-1428. https://doi.org/10.17755/esosder.525913

AMA

1.Yıldız B, Seyhan M. ÜRÜN İNOVASYON UYGULAMALARININ ÜRÜN PAZAR PERFORMANSI ÜZERİNDEKİ ETKİSİNDE ÜRÜN KALİTESİNİN ARACI ROLÜ. esosder. 2019;18(71):1409-1428. doi:10.17755/esosder.525913

Chicago

Yıldız, Bülent, ve Mehmet Seyhan. 2019. “ÜRÜN İNOVASYON UYGULAMALARININ ÜRÜN PAZAR PERFORMANSI ÜZERİNDEKİ ETKİSİNDE ÜRÜN KALİTESİNİN ARACI ROLÜ”. Elektronik Sosyal Bilimler Dergisi 18 (71): 1409-28. https://doi.org/10.17755/esosder.525913.

EndNote

Yıldız B, Seyhan M (01 Temmuz 2019) ÜRÜN İNOVASYON UYGULAMALARININ ÜRÜN PAZAR PERFORMANSI ÜZERİNDEKİ ETKİSİNDE ÜRÜN KALİTESİNİN ARACI ROLÜ. Elektronik Sosyal Bilimler Dergisi 18 71 1409–1428.

IEEE

[1]B. Yıldız ve M. Seyhan, “ÜRÜN İNOVASYON UYGULAMALARININ ÜRÜN PAZAR PERFORMANSI ÜZERİNDEKİ ETKİSİNDE ÜRÜN KALİTESİNİN ARACI ROLÜ”, esosder, c. 18, sy 71, ss. 1409–1428, Tem. 2019, doi: 10.17755/esosder.525913.

ISNAD

Yıldız, Bülent - Seyhan, Mehmet. “ÜRÜN İNOVASYON UYGULAMALARININ ÜRÜN PAZAR PERFORMANSI ÜZERİNDEKİ ETKİSİNDE ÜRÜN KALİTESİNİN ARACI ROLÜ”. Elektronik Sosyal Bilimler Dergisi 18/71 (01 Temmuz 2019): 1409-1428. https://doi.org/10.17755/esosder.525913.

JAMA

1.Yıldız B, Seyhan M. ÜRÜN İNOVASYON UYGULAMALARININ ÜRÜN PAZAR PERFORMANSI ÜZERİNDEKİ ETKİSİNDE ÜRÜN KALİTESİNİN ARACI ROLÜ. esosder. 2019;18:1409–1428.

MLA

Yıldız, Bülent, ve Mehmet Seyhan. “ÜRÜN İNOVASYON UYGULAMALARININ ÜRÜN PAZAR PERFORMANSI ÜZERİNDEKİ ETKİSİNDE ÜRÜN KALİTESİNİN ARACI ROLÜ”. Elektronik Sosyal Bilimler Dergisi, c. 18, sy 71, Temmuz 2019, ss. 1409-28, doi:10.17755/esosder.525913.

Vancouver

1.Bülent Yıldız, Mehmet Seyhan. ÜRÜN İNOVASYON UYGULAMALARININ ÜRÜN PAZAR PERFORMANSI ÜZERİNDEKİ ETKİSİNDE ÜRÜN KALİTESİNİN ARACI ROLÜ. esosder. 01 Temmuz 2019;18(71):1409-28. doi:10.17755/esosder.525913

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Cankiri Karatekin Universitesi Iktisadi ve Idari Bilimler Fakultesi Dergisi

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https://doi.org/10.35342/econder.1704561