The Factors That Affecting the Product Purchasing Decision Through Online Shopping By Students of Surabaya State University

Year 2018, Volume: 3 Issue: 4, 54 - 64, 08.06.2018

Muhammad Edwar Rizki Ayu Agustin Diansari Nur Fahmi Winawati

https://doi.org/10.24331/ijere.432350

Cited By: 2

Abstract

The internet technology made information can be obtained from all over the world regardless of time and geographical limits for its connected by a global computer system, it can encourage people to make product purchasing decisions through online shopping. This study aims to determine the factors that influence product purchasing decisions through online shopping. This research method is confirmatoring factor analysis. Data were collected through observation, interviews, questionnaires and documentation. Questionnaire included 125 respondents who have made a purchasing products through online by the marketplace with a minimum of twice purchases. The results showed that the factors that influence the product purchasing decisions through online there are trust, price, and time.

Keywords

Factor analysis, online purchase, availability of products, Confidence

References

• Adnan, H. (2014). An analysis of the factors affecting online purchasing behavior of consumers pakitasni. International Journal of Marketing Studies, 6, (5), 133-148. APJII. (2016). Penetration and internet user behavior Indonesia - Jakarta, 2016. Survey: APJIII. Bauboniene, Z., & Guleviciute, G. (2015). E-commerce factors influencing consumers. Journal of Social Technologies, 5(1). Cabbage, O., & Lassitsa, S. (2016). Generation X vs. Generation Y - A decade of online shopping. Journal of Retailing and Consumer Services, 304-312. Chen, SC & Dhillon, GS (2003). Interpreting dimensions of consumer trust in ecommerce, ınformation technology and management, from 4.303 to 318. Chase, RB, Jacobs, FR, & Aquilano, NJ (2006). Operations management for competitive advantage, 9th ed. New York: McGraw-Hill. Davis, FD (1989). Perceived usefulness, perceived easiness of use, and user acceptance of information. technology. MIS Quarterly, 13 (2), 318-340. Dhanapal, S., Vashu D., & Subramaniam, T. (2015). Perceptions on the challenges of online purchasing: a study from the "baby boomer" generation "X" and generatrion "Y" point of views. Contaduria y administracion; 60 (S1), 107-132. Dwi Yuniasih Saputrı , Rurukayah , Mintasih Indrıayu (2018). Need assessment of ınteractive multimedia based on game in elementary school: A challenge into learning in 21st century. International Journal of Educational Research Review, 3(3), 1-8 Ganapathi, R. (2015). A study on factors affecting online shopping behavior of consumers in chennai. Internatioanl Journal of Business Management, 3(2). Gefen, D., Karahanna, E. & Straub, DW (2003). Trust and TAM in online shopping: An ıntegrated model. MIS Quarterly, 27 (1), 51-90. Ghozali, I. (2006). Applications multivariate analysis with SPSS program. Semarang: Diponegoro Publisher Agency. Hasanov, J., & Khalid, H. (2015). The impact of website quality on online purchase intention of organic food in Malaysia: A model approach webqual. Procedia Computer Science, 382-389. Jadhav, V., & Khanna, M. (2016). Factors influence online buying behavior of college students: A qualitative analysis. Journal of The Qualitative Report, 21(1). Javed, I., & Rashid, H.U (2012). How online shopping is affecting consumers buying behavior in Pakistan? International Journal of Computer Science, 9(3). Keisidou, E., & Maditinos, D. (2011). Consumer characteristics and their effect on accepting online shopping, in the context of different product types. International Journal of Business Science and Applied Management, 6(2). Kim, J., & Sinha, J. (2012). Factors affecting Indian consumers' online buying behavior. Journal of Innovative Marketing, Volume. 8, Issue 2. Kotler, P. & Armstrong,G. (2012). Principles of marketing. 14th Edition. New Jersey: Pearson - Prentice Hall. Kumar, P., & Singh, KK (2014). A model for website quality evaluation - A practical approach. International Journal of Research in Engineering & Technology, 2(3). Malhotra, Naresh K.(2009). Marketing research. Jakarta: PT. Index. Meskaran, F., Ismail, Z., & Shanmugam, B. (2013). Online purchase intention: Effects of trust and security perception. Australian Journal of Basic and Applied Sciences, 7 (6), 307-315. Mulyanto, Heri, Gunarhadi & Mintasih Indriayu. (2018). The effect of problem based learning model on student mathematics learning outcomes viewed from critical thinking skills . International Journal of Educational Research Review, 3(2), 37-45. Nourbakhsh, M., & Poursaeedi, A. (2012). An Analysis of Factors Affecting On Online Shopping Behavior of Consumers. International Journal of Marketing Studies, Vol.4, # 5. Nuseir, MT, Arora, N., Al-Masri, MM, & Gharaibeh, M. (2010). Evidence of online shopping: A consumer perspective. International Review of Business Research Papers, 6(5), 90-106. Park, C-H., & Kim,Y.G. (2006).The effect of ınformation satisfaction and relational benefit on consumers online site commitmennts. Journal of Electronic Commerce in Organizations, 4(1), 70-90. Permatasari (2015). Effect of belief, security, risk perception and quality of service decision against buying online. dinus ePrint. Prasad, C., & Aryasri, A. (2009). Determinants of shopper behavior in E-tailing: An empirical analysis. Paradigm Publishers,13(1). Pratminingsih, SA, Lipuringtyas, C., & Rimenta, T. (2013). Factors influencing customer loyalty toward online shopping. International Journal of Trade, Economics and Finance, 4 (3), 104-110. Renny, Guritno, S., & Siringoringo, H. (2013). Perceived usefulness, easiness of use, and attitude toward online shopping usefulness of airlines towards online ticket purchase. Procedia - Social and Behavioral Sciences, 81, 212-216. Shad, MA, & Main, Z. (2016). Factors affecting online shopping behavior of consumer In Pakistan. Journal of Marketing and Consumer Research, 19. Thananuraksakul, S. (2007). Factors influencing online shopping behavior intention: A study of Thai consumeers. AU Journal of Management, 4 (2), 41-46. Wang, CL, & Katawetawaraks, C. (2011). Online shopper behavior: Influences of online shopping decision. Asian Journal of Business Research, 1(2).