Abstract
The goal of this article is to examine and present the rhetorical applications of two important processes affecting human communication – the primacy effect and the recency effect. They are determined by two major factors – the time period by which are separated the messages, and the time that has the audience at its disposal to make decision and/or to judge upon the orator’s claim. Different models are proposed for intensification of these effects by expanding or reducing the length of the speech on three main levels – the order of delivering the speeches, the order of presenting the information, and the structure of the argument.
References
- Lausberg 1998: Lausberg, H. A Handbook of Literary Rhetoric. Transl. M. Bliss et al. Leiden – Boston Köln: Brill, 1998.
Abstract
The goal of this article is to examine and present the rhetorical applications of two important processes affecting human communication – the primacy effect and the recency effect. They are determined by two major factors – the time period by which are separated the messages, and the time that has the audience at its disposal to make decision and/or to judge upon the orator’s claim. Different models are proposed for intensification of these effects by expanding or reducing the length of the speech on three main levels – the order of delivering the speeches, the order of presenting the information, and the structure of the argument.
References
- Lausberg 1998: Lausberg, H. A Handbook of Literary Rhetoric. Transl. M. Bliss et al. Leiden – Boston Köln: Brill, 1998.
Details
| Primary Language | English |
|---|---|
| Journal Section | Articles |
| Authors | |
| Publication Date | July 15, 2022 |
| Submission Date | March 23, 2022 |
| Acceptance Date | April 21, 2022 |
| Published in Issue | Year 2022 |
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