Öz
The goal of this article is to examine and present the rhetorical applications of two important processes affecting human communication – the primacy effect and the recency effect. They are determined by two major factors – the time period by which are separated the messages, and the time that has the audience at its disposal to make decision and/or to judge upon the orator’s claim. Different models are proposed for intensification of these effects by expanding or reducing the length of the speech on three main levels – the order of delivering the speeches, the order of presenting the information, and the structure of the argument.
Anahtar Kelimeler
primacy effect recency effect classical rhetoric argumentation style
Kaynakça
- Lausberg 1998: Lausberg, H. A Handbook of Literary Rhetoric. Transl. M. Bliss et al. Leiden – Boston Köln: Brill, 1998.
Öz
The goal of this article is to examine and present the rhetorical applications of two important processes affecting human communication – the primacy effect and the recency effect. They are determined by two major factors – the time period by which are separated the messages, and the time that has the audience at its disposal to make decision and/or to judge upon the orator’s claim. Different models are proposed for intensification of these effects by expanding or reducing the length of the speech on three main levels – the order of delivering the speeches, the order of presenting the information, and the structure of the argument.
Anahtar Kelimeler
Kaynakça
- Lausberg 1998: Lausberg, H. A Handbook of Literary Rhetoric. Transl. M. Bliss et al. Leiden – Boston Köln: Brill, 1998.
Ayrıntılar
| Birincil Dil | İngilizce |
|---|---|
| Bölüm | Makaleler |
| Yazarlar | |
| Yayımlanma Tarihi | 15 Temmuz 2022 |
| Gönderilme Tarihi | 23 Mart 2022 |
| Kabul Tarihi | 21 Nisan 2022 |
| Yayımlandığı Sayı | Yıl 2022 |
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