Research Article
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THE EFFECTS OF INTERCITY BUS COMPANIES’ ACCESSIBILITY ON SATISFACTION, FIRM REPUTATION AND PERCEIVED VALUE

Year 2015, Volume: 3 Issue: 1, 39 - 60, 06.01.2016
https://doi.org/10.18825/iremjournal.292881

Abstract

The aim of this study is to investigate the intercity bus companies in terms of accessibility to their services, perceived value, firm reputation, and satisfaction. In accordance with this purpose, a model including these variables was developed. The model aims to measure the effects of service accessibility on firm reputation, perceived value, and satisfaction. In addition, the effects of firm reputation and perceived value on satisfaction was examined. The data of the research was gathered from students of Balıkesir University’s some Vocational schools that are located in Edremit Gulf. In analyses of the data, a total 355 questionnaires were considered. Analyses were made by using SPSS and AMOS programs. The results of analyses demonstrated that service accessibility has effects on reputation and perceived value but doesn’t has any effect on satisfaction.


References

  • Bahia, K. & Nantel, J. 2000. A reliable and valid measurement scale for the perceived service quality of banks. International Journal of Bank Marketing, 18(2): 84-91.
  • Bolton, R.N. & Drew, J. 1991. A longitudinal analysis of the impact of service changes on customer attitudes. Journal of Marketing, 55(1): 1-10.
  • Bozkurt, M. 2011. İşletmelerin itibar yönetimi faaliyetlerinin müşteri tutum ve tercihleri üzerindeki yansımaları. Uşak Üniversitesi Sosyal Bilimler Dergisi, 4(1): 150-168.
  • Casalo, V.L., Flavian, C., & Guinaliu, M. 2007. The role of security, privacy, usability and reputation in the development of online banking. Online Information Review, 31(5): 583-603.
  • Chen, C. 2008. Investigating structural relationships between service quality, perceived value, satisfaction, and behavioral intentions for air passengers: Evidence from Taiwan. Transportation Research Part A, 42: 709-717.
  • Cho, S-E. 2006. Factors affecting customer needs of geographical accessibility in electronic commerce. Electronic Commerce Research and Applications, 5: 131-139.
  • Chung, K.H., Yu, J.E., & Shin, J.L. 2015. The relationship among perceived value, brand image, customer satisfaction, and customer loyalty: The moderating effect of gender. Proceedings of the 3rd International Congress on Interdisciplinary Behavior and Social Sciences, 145-148.
  • Churchill, G.A. & Surprenant, C. 1982. An investigation into the determinants of customer satisfaction. Journal of Marketing Research, 19(4): 491-504.
  • Çatı, K. & Koçoğlu, M.C. 2008. Müşteri sadakati ile müşteri tatmini arasındaki ilişkiyi belirlemeye yönelik bir araştırma. Selçuk Üniversitesi Sosyal Bilimler Enstitüsü Dergisi, 19: 167-189.
  • Davies, G., Rosa, C., Silva Rui, V., & Stuart, R. 2001. The personification metaphor as a measurement approach for corporate reputation, Corporate Reputation Review, 4(2): 113-127.
  • Davies, G., Rosa, C., Silva Rui, V., & Stuart, R. 2004. A corporate character scale to assess employee and customer views of organization reputation. Corporate Reputation Review, 7(2): 125-146.
  • Devlin, J.F. 1995. Technology and innovation in retail banking distribution. The International Journal of Bank Marketing, 13: 19-25.
  • Fombrun, C. & Shanley, M. 1990. What’s in a name? Reputation building and corporate strategy. Academy of Management Journal, 33(2): 233-258.
  • Ghasemaghaei, M. & Hassanein, H. 2015. Online information quality and consumer satisfaction: The moderating roles of contextual factors - A meta-analysis. Information & Management, 52: 965-981.
  • Grewal, D., Monroe, K.B., & Krishnan, R. 1998. The effects of price-comparison advertising on buyers’ perceptions of acquisition value, transaction value and behavioural intentions. Journal of Marketing, 62: 46-59.
  • Gümüş, M. & Öksüz, B. 2009. İtibar sürecinde kilit rol: Kurumsal sosyal sorumluluk iletişimi. Journal of Yasar University, 4(14): 2129-2150.
  • Hair, J.F., Lukas, B., Roberts, K., & Lee-Lukas, S. 2014. Marketing Research. McGraw-Hill, Australia.
  • Henning-Thurau, T. & Klee, A. 1997. The impact of customer satisfaction and relationship quality on customer retention: a critical reassesement and model development. Psychology & Marketing, 14(18): 737-764.
  • Hu, H., Kandampully, J., & Juwaheer, T.D. 2009. Relationships and impacts of service quality, perceived value, customer satisfaction, and image: An empirical study. The Service Industries Journal, 29(2): 111-125.
  • Jiang, L., Jun, M., & Yang, Z. 2013. Customer-perceived value and loyalty: How do key service quality dimensions matter in the context of B2C e-commerce?. Service Business, 1-17. doi:10.1007/s11628-015-0269-y
  • Jo, W., Lee, C., & Reisinger, Y. 2014. Behavioral intentions of international visitors to the Korean hanok guest houses: Quality, value, and satisfaction. Annals of Torism Research, 47: 83-86.
  • Kim, Y. & Lee, H. (2009). Passenger complaints under irregular airline conditions – cross-cultural study. Journal of Air Transport Management, 15(6): 350-353.
  • Kuo, Y., Wu, C., & Deng, W. 2009. The relationships among service quality, perceived value, customer satisfaction, and post-purchase intention in mobile value-added services. Computers in Human Behavior, 25: 887-896.
  • Lobo, A., Duarte, P., Carvalho, A., Rodrigues, V., Monteiro, M.J., & Alves, H. 2014. The association of equity, accessibility, and price with primary healthcare user’s satisfaction. Western Journal of Nursing Research, 36(2): 191-208.
  • Loureiro, S.M.C. & Kastenholz, E. 2011. Corporate reputation, satisfaction, delight, and loyalty towards rural lodging units in Portugal. International Journal of Hospitality Management, 30: 575-583.
  • Mokhtaran, M., Fakharyan, M., Jalilvand, M.R., & Mohebi, M. 2015. The effect of service climate on perceived service value and behavioral intentions: The mediating role of service quality. Asia Pacific Journal of Tourism Research, 20(4): 472-486.
  • Nugroho, A.P. & Suroto, K.S. (2015). The relationships of reputation, advertisement attractiveness, community effect with customer value and positive words of mouth of bear brand milk consumers in malang. International Journal of Management, Accounting and Economic, 2(7): 620-630.
  • Olorunniwo, F., Hsu, M.K., & Udo, G.J. 2006. Service quality, customer satisfaction, and behavioral intentions in the service factory. The Journal of Services Marketing, 20(1): 59-72.
  • Parasuraman, A., Zeithaml, V.A., & Berry, L.L. 1985. A conceptual model of service quality and its implications for future research. Journal of Marketing, 41-50.
  • Parasuraman, A., Zeithaml, V.A., & Berry, L.L. 1988. SERVQUAL: A multiple-item scale for measuring customer perceptions of service quality. Journal of Retailing, 12- 40.
  • Peter, J.P. & Olson, J.C. 2010. Consumer Behavior & Marketing Strategy, McGraw-Hill Irwin, 9. Edition.
  • Pratiwi, A.R., Zhao, S., & Mi, X. 2014. Quantifying the relationship between visitor satisfaction and perceived accessibility to pedestrian spaces on festival days. Frontiers of Architectural Research, 4: 285-295.
  • Ryu, K., Lee, H., & Kim, W.G. 2012. The influence of the quality of the physical environment, food, and service on restaurant image, customer perceived value, customer satisfaction, and behavioral intentions. International Journal of Contemporary Hospitality Management, 24(2): 200-223.
  • Saeidi, S.P., Sofian, S., Saeidi, P., Saeidi, S.P., & Saeidi, S.A. 2015. How does corporate social responsibility contribute to firm financial performance? The mediating role of competitive advantage, reputation, and customer satisfaction. Journal of Business Research, 68: 341-350.
  • Savaş, H. & Kesmez, A.G. 2014. Hizmet kalitesinin servqual modeli ile ölçülmesi: Aile sağlığı merkezleri üzerine bir araştırma. Pamukkale Üniversitesi Sosyal Bilimler Enstitüsü Dergisi, 17: 1-13.
  • Schermelleh-Engel, K., Moosbrugger, H., & Müller, H. 2003. Evaluating the fit of structural equation models: Tests of significance and descriptive goodness-of-fit measures. Methods of Psychological Research Online, 8(2): 23-74.
  • Sengupta, A.S., Balaji, M.S., & Krishnan, B.C. 2015. How customers cope with service failure? A study of brand reputation and customer satisfaction. Journal of Business Research, 68: 665-674.
  • Sivadas, E. & Baker-Prewitt, J.L. 2000. An examination of the relationship between service quality, customer satisfaction, and store loyalty. International Journal of Retail & Distribution Management, 28(2): 73-82.
  • Swaen, V. & Chumpitaz, R.C. 2008. Impact of corporate social responsibility on consumer trust. Recherche et Applications en Marketing, 23(4): 7-33.
  • Tolon, M. 2007. Tüketici tatmininin yapay sinir ağları yöntemiyle ölçülmesi ve Ankara’daki perakendeci mağazaların müşterileri üzerinde bir uygulama. Gazi Üniversitesi Sosyal Bilimler Enstitüsü İşletme Anabilim Dalı Yayımlanmamış Doktora Tezi, Ankara.
  • Turan, A.H. & Çolakoğlu, B.E. 2009. Yaşlı tüketicilerde algılanan marka değeri ve satın alma niyeti. Afyon Kocatepe Üniversitesi İ.İ.B.F. Dergisi, 227-296
  • TÜİK, Ulaştırma İstatistikleri, http://www.tuik.gov.tr/PreTablo.do?alt_id=1051. Erişim tarihi: 25.11.2015.
  • Van Dun, Z., Bloemer, J., & Henseler, J. 2010. Perceived customer contact centre quality: Conceptual foundation and scale development. The Service Industries Journal, 1-17, doi: 10.1080/02642060903437584
  • Vera, J. & Trujillo, A. 2013. Service quality dimensions and superior customer perceived value in retail banks: An empirical study on Mexican consumers. Journal of Retailing and Consumer Services, 20: 579-586.
  • Walsh, J. & Beatty, S.E. 2007. Customer-based corporate reputation of a service firm: scale development and validation. Journal of Academy of Marketing Science, 35: 127-143.
  • Walsh, G., Dinnie, K., & Wiedmann, K. 2006. How do corporate reputation and customer satisfaction impact customer defection? A study of private energy costumers in Germany. Journal of Services Marketing, 20(6): 412-420.
  • Wu, K-L., Chen, S-R., Ko, W-C., Kuo, S-Y., Chen, P-L., Su, H-F., & Chang, W-Y. 2013. The effectiveness of an accessibility-enhanced multimedia informational educational programme in reducing anxiety and increasing satisfaction of patients undergoing cardiac catheterisation. Journal of Clinical Nursing, 23: 2063-2073.
  • Wu, H-C. 2014. The effects of customer satisfaction, perceived value, corporate image and service quality on behavioral intentions in gaming establishments. Asia Pacific Journal of Marketing and Logistics, 26(4): 540-565.
  • Yang, Z., Cai, S., Zhou, Z., & Zhou, N. 2005. Development and validation of an instrument to measure user perceived service quality of information presenting web portals. Information & Management, 42: 575-589.
  • Yılmaz, İ. 2012. Turizm öğrencilerinin karayolu yolcu taşımacılığı hizmetlerine yönelik algılamaları. Anatolia: Turizm Araştırmaları Dergisi, 23(1): 73-85.
  • Zameer, H., Tara, A., Kausar, U., & Mohsin, A. 2015. Impact of service quality, corporate image and customer satisfaction towards customers’ perceived value in the banking sector in Pakistan. International Journal of Bank Marketing, 33(4): 442-456.
  • Zeithaml V.A. 1988. Consumer perceptions of price, quality, and value: A means-end model and synthesis of evidence. Journal of Marketing, 52: 2-22.

ŞEHİRLERARASI OTOBÜS FİRMALARININ ULAŞILABİLİRLİĞİNİN MEMNUNİYET, FİRMA İTİBARI VE ALGILANAN DEĞER ÜZERİNDEKİ ETKİSİ

Year 2015, Volume: 3 Issue: 1, 39 - 60, 06.01.2016
https://doi.org/10.18825/iremjournal.292881

Abstract


Bu çalışmanın amacı, şehirlerarası otobüs firmalarının sundukları hizmetlerin ulaşılabilirlik, algılanan değer, firma itibarı ve memnuniyet değişkenleri kapsamında ele alınmasıdır. Bu amaç doğrultusunda, ilgili değişkenleri içeren bir model geliştirilmiştir. Model, firmaların ulaşılabilirliğinin firma itibarı, algılanan değer ve memnuniyet üzerindeki etkilerini ölçmeyi amaçlamaktadır. Ayrıca, firma itibarı ve algılanan değerin memnuniyet üzerindeki etkileri de bu çalışma kapsamında ele alınmıştır. Çalışma için ihtiyaç duyulan veriler Balıkesir Üniversitesine bağlı ve Edremit Körfezi olarak ifade edilen coğrafi bölgedeki meslek yüksekokullarından toplanmıştır. Toplam 355 anket dikkate alınarak analizler yapılmıştır. Analizler SPSS ve AMOS programları kullanılarak gerçekleştirilmiştir. Yapılan analizler sonucunda, ulaşılabilirliğin itibar ve algılanan değer üzerinde etkili olduğu ancak, memnuniyet üzerinde doğrudan etkili olmadığı sonuçlarına ulaşılmıştır.


References

  • Bahia, K. & Nantel, J. 2000. A reliable and valid measurement scale for the perceived service quality of banks. International Journal of Bank Marketing, 18(2): 84-91.
  • Bolton, R.N. & Drew, J. 1991. A longitudinal analysis of the impact of service changes on customer attitudes. Journal of Marketing, 55(1): 1-10.
  • Bozkurt, M. 2011. İşletmelerin itibar yönetimi faaliyetlerinin müşteri tutum ve tercihleri üzerindeki yansımaları. Uşak Üniversitesi Sosyal Bilimler Dergisi, 4(1): 150-168.
  • Casalo, V.L., Flavian, C., & Guinaliu, M. 2007. The role of security, privacy, usability and reputation in the development of online banking. Online Information Review, 31(5): 583-603.
  • Chen, C. 2008. Investigating structural relationships between service quality, perceived value, satisfaction, and behavioral intentions for air passengers: Evidence from Taiwan. Transportation Research Part A, 42: 709-717.
  • Cho, S-E. 2006. Factors affecting customer needs of geographical accessibility in electronic commerce. Electronic Commerce Research and Applications, 5: 131-139.
  • Chung, K.H., Yu, J.E., & Shin, J.L. 2015. The relationship among perceived value, brand image, customer satisfaction, and customer loyalty: The moderating effect of gender. Proceedings of the 3rd International Congress on Interdisciplinary Behavior and Social Sciences, 145-148.
  • Churchill, G.A. & Surprenant, C. 1982. An investigation into the determinants of customer satisfaction. Journal of Marketing Research, 19(4): 491-504.
  • Çatı, K. & Koçoğlu, M.C. 2008. Müşteri sadakati ile müşteri tatmini arasındaki ilişkiyi belirlemeye yönelik bir araştırma. Selçuk Üniversitesi Sosyal Bilimler Enstitüsü Dergisi, 19: 167-189.
  • Davies, G., Rosa, C., Silva Rui, V., & Stuart, R. 2001. The personification metaphor as a measurement approach for corporate reputation, Corporate Reputation Review, 4(2): 113-127.
  • Davies, G., Rosa, C., Silva Rui, V., & Stuart, R. 2004. A corporate character scale to assess employee and customer views of organization reputation. Corporate Reputation Review, 7(2): 125-146.
  • Devlin, J.F. 1995. Technology and innovation in retail banking distribution. The International Journal of Bank Marketing, 13: 19-25.
  • Fombrun, C. & Shanley, M. 1990. What’s in a name? Reputation building and corporate strategy. Academy of Management Journal, 33(2): 233-258.
  • Ghasemaghaei, M. & Hassanein, H. 2015. Online information quality and consumer satisfaction: The moderating roles of contextual factors - A meta-analysis. Information & Management, 52: 965-981.
  • Grewal, D., Monroe, K.B., & Krishnan, R. 1998. The effects of price-comparison advertising on buyers’ perceptions of acquisition value, transaction value and behavioural intentions. Journal of Marketing, 62: 46-59.
  • Gümüş, M. & Öksüz, B. 2009. İtibar sürecinde kilit rol: Kurumsal sosyal sorumluluk iletişimi. Journal of Yasar University, 4(14): 2129-2150.
  • Hair, J.F., Lukas, B., Roberts, K., & Lee-Lukas, S. 2014. Marketing Research. McGraw-Hill, Australia.
  • Henning-Thurau, T. & Klee, A. 1997. The impact of customer satisfaction and relationship quality on customer retention: a critical reassesement and model development. Psychology & Marketing, 14(18): 737-764.
  • Hu, H., Kandampully, J., & Juwaheer, T.D. 2009. Relationships and impacts of service quality, perceived value, customer satisfaction, and image: An empirical study. The Service Industries Journal, 29(2): 111-125.
  • Jiang, L., Jun, M., & Yang, Z. 2013. Customer-perceived value and loyalty: How do key service quality dimensions matter in the context of B2C e-commerce?. Service Business, 1-17. doi:10.1007/s11628-015-0269-y
  • Jo, W., Lee, C., & Reisinger, Y. 2014. Behavioral intentions of international visitors to the Korean hanok guest houses: Quality, value, and satisfaction. Annals of Torism Research, 47: 83-86.
  • Kim, Y. & Lee, H. (2009). Passenger complaints under irregular airline conditions – cross-cultural study. Journal of Air Transport Management, 15(6): 350-353.
  • Kuo, Y., Wu, C., & Deng, W. 2009. The relationships among service quality, perceived value, customer satisfaction, and post-purchase intention in mobile value-added services. Computers in Human Behavior, 25: 887-896.
  • Lobo, A., Duarte, P., Carvalho, A., Rodrigues, V., Monteiro, M.J., & Alves, H. 2014. The association of equity, accessibility, and price with primary healthcare user’s satisfaction. Western Journal of Nursing Research, 36(2): 191-208.
  • Loureiro, S.M.C. & Kastenholz, E. 2011. Corporate reputation, satisfaction, delight, and loyalty towards rural lodging units in Portugal. International Journal of Hospitality Management, 30: 575-583.
  • Mokhtaran, M., Fakharyan, M., Jalilvand, M.R., & Mohebi, M. 2015. The effect of service climate on perceived service value and behavioral intentions: The mediating role of service quality. Asia Pacific Journal of Tourism Research, 20(4): 472-486.
  • Nugroho, A.P. & Suroto, K.S. (2015). The relationships of reputation, advertisement attractiveness, community effect with customer value and positive words of mouth of bear brand milk consumers in malang. International Journal of Management, Accounting and Economic, 2(7): 620-630.
  • Olorunniwo, F., Hsu, M.K., & Udo, G.J. 2006. Service quality, customer satisfaction, and behavioral intentions in the service factory. The Journal of Services Marketing, 20(1): 59-72.
  • Parasuraman, A., Zeithaml, V.A., & Berry, L.L. 1985. A conceptual model of service quality and its implications for future research. Journal of Marketing, 41-50.
  • Parasuraman, A., Zeithaml, V.A., & Berry, L.L. 1988. SERVQUAL: A multiple-item scale for measuring customer perceptions of service quality. Journal of Retailing, 12- 40.
  • Peter, J.P. & Olson, J.C. 2010. Consumer Behavior & Marketing Strategy, McGraw-Hill Irwin, 9. Edition.
  • Pratiwi, A.R., Zhao, S., & Mi, X. 2014. Quantifying the relationship between visitor satisfaction and perceived accessibility to pedestrian spaces on festival days. Frontiers of Architectural Research, 4: 285-295.
  • Ryu, K., Lee, H., & Kim, W.G. 2012. The influence of the quality of the physical environment, food, and service on restaurant image, customer perceived value, customer satisfaction, and behavioral intentions. International Journal of Contemporary Hospitality Management, 24(2): 200-223.
  • Saeidi, S.P., Sofian, S., Saeidi, P., Saeidi, S.P., & Saeidi, S.A. 2015. How does corporate social responsibility contribute to firm financial performance? The mediating role of competitive advantage, reputation, and customer satisfaction. Journal of Business Research, 68: 341-350.
  • Savaş, H. & Kesmez, A.G. 2014. Hizmet kalitesinin servqual modeli ile ölçülmesi: Aile sağlığı merkezleri üzerine bir araştırma. Pamukkale Üniversitesi Sosyal Bilimler Enstitüsü Dergisi, 17: 1-13.
  • Schermelleh-Engel, K., Moosbrugger, H., & Müller, H. 2003. Evaluating the fit of structural equation models: Tests of significance and descriptive goodness-of-fit measures. Methods of Psychological Research Online, 8(2): 23-74.
  • Sengupta, A.S., Balaji, M.S., & Krishnan, B.C. 2015. How customers cope with service failure? A study of brand reputation and customer satisfaction. Journal of Business Research, 68: 665-674.
  • Sivadas, E. & Baker-Prewitt, J.L. 2000. An examination of the relationship between service quality, customer satisfaction, and store loyalty. International Journal of Retail & Distribution Management, 28(2): 73-82.
  • Swaen, V. & Chumpitaz, R.C. 2008. Impact of corporate social responsibility on consumer trust. Recherche et Applications en Marketing, 23(4): 7-33.
  • Tolon, M. 2007. Tüketici tatmininin yapay sinir ağları yöntemiyle ölçülmesi ve Ankara’daki perakendeci mağazaların müşterileri üzerinde bir uygulama. Gazi Üniversitesi Sosyal Bilimler Enstitüsü İşletme Anabilim Dalı Yayımlanmamış Doktora Tezi, Ankara.
  • Turan, A.H. & Çolakoğlu, B.E. 2009. Yaşlı tüketicilerde algılanan marka değeri ve satın alma niyeti. Afyon Kocatepe Üniversitesi İ.İ.B.F. Dergisi, 227-296
  • TÜİK, Ulaştırma İstatistikleri, http://www.tuik.gov.tr/PreTablo.do?alt_id=1051. Erişim tarihi: 25.11.2015.
  • Van Dun, Z., Bloemer, J., & Henseler, J. 2010. Perceived customer contact centre quality: Conceptual foundation and scale development. The Service Industries Journal, 1-17, doi: 10.1080/02642060903437584
  • Vera, J. & Trujillo, A. 2013. Service quality dimensions and superior customer perceived value in retail banks: An empirical study on Mexican consumers. Journal of Retailing and Consumer Services, 20: 579-586.
  • Walsh, J. & Beatty, S.E. 2007. Customer-based corporate reputation of a service firm: scale development and validation. Journal of Academy of Marketing Science, 35: 127-143.
  • Walsh, G., Dinnie, K., & Wiedmann, K. 2006. How do corporate reputation and customer satisfaction impact customer defection? A study of private energy costumers in Germany. Journal of Services Marketing, 20(6): 412-420.
  • Wu, K-L., Chen, S-R., Ko, W-C., Kuo, S-Y., Chen, P-L., Su, H-F., & Chang, W-Y. 2013. The effectiveness of an accessibility-enhanced multimedia informational educational programme in reducing anxiety and increasing satisfaction of patients undergoing cardiac catheterisation. Journal of Clinical Nursing, 23: 2063-2073.
  • Wu, H-C. 2014. The effects of customer satisfaction, perceived value, corporate image and service quality on behavioral intentions in gaming establishments. Asia Pacific Journal of Marketing and Logistics, 26(4): 540-565.
  • Yang, Z., Cai, S., Zhou, Z., & Zhou, N. 2005. Development and validation of an instrument to measure user perceived service quality of information presenting web portals. Information & Management, 42: 575-589.
  • Yılmaz, İ. 2012. Turizm öğrencilerinin karayolu yolcu taşımacılığı hizmetlerine yönelik algılamaları. Anatolia: Turizm Araştırmaları Dergisi, 23(1): 73-85.
  • Zameer, H., Tara, A., Kausar, U., & Mohsin, A. 2015. Impact of service quality, corporate image and customer satisfaction towards customers’ perceived value in the banking sector in Pakistan. International Journal of Bank Marketing, 33(4): 442-456.
  • Zeithaml V.A. 1988. Consumer perceptions of price, quality, and value: A means-end model and synthesis of evidence. Journal of Marketing, 52: 2-22.
There are 52 citations in total.

Details

Journal Section ARTICLES
Authors

Fatih Koç

Mustafa Günalan

Volkan Özbek

Binnaz Binnaz Çinar

Publication Date January 6, 2016
Submission Date February 19, 2017
Acceptance Date May 28, 2015
Published in Issue Year 2015 Volume: 3 Issue: 1

Cite

APA Koç, F., Günalan, M., Özbek, V., Binnaz Çinar, B. (2016). ŞEHİRLERARASI OTOBÜS FİRMALARININ ULAŞILABİLİRLİĞİNİN MEMNUNİYET, FİRMA İTİBARI VE ALGILANAN DEĞER ÜZERİNDEKİ ETKİSİ. International Review of Economics and Management, 3(1), 39-60. https://doi.org/10.18825/iremjournal.292881