Sustainable Consumption and Digital Media in Türkiye: Mediating Role of Ecological Literacy

Emine Çağlar; Mustafa Cıngı

doi:10.59534/jcss.1930079

TR EN

Türkiye'de Sürdürülebilir Tüketim ve Dijital Medya: Ekolojik Okuryazarlığın Aracı Rolü

Abstract

Bu çalışma, dijital medya kullanımı (DMU) ve sürdürülebilir tüketim davranışı (SCB) arasındaki ilişkide ekolojik okuryazarlık bilgisinin (EKB) aracı rolünü inceleyerek literatürdeki önemli bir boşluğu doldurmayı amaçlamaktadır. Araştırma kapsamında, Türkiye genelinde 18 yaş ve üzeri bireylerden elde edilen 435 geçerli anket verisi analiz edilmiştir. Veri analizi sürecinde, önerilen model Kısmi En Küçük Kareler – Yapısal Denklem Modellemesi (PLS-SEM) kullanılarak test edilmiştir. Bulgular, DMU'nun SCB üzerinde doğrudan bir etkisinin olmadığını, ancak EKB aracılığıyla bu ilişkiyi önemli ölçüde etkilediğini ortaya koymuştur. Bu sonuç, EKB'nin DMU ve SCB arasındaki ilişkide aracı bir rol oynadığını göstermektedir. Sürdürülebilirlik açısından DMU'nun olumlu sonuçları, bireylerin EKB düzeylerinin artırılmasıyla elde edilebilir. Buna göre, sürdürülebilirlik politikalarının dijital ortamların dinamiklerini ve bireylerin çevresel bilgi düzeylerini dikkate alacak şekilde yeniden tasarlanması gerekmektedir.

Keywords

Sürdürülebilirlik, Sürdürülebilir Tüketim Davranışı, Ekolojik Okuryazarlık, Dijital Medya

Supporting Institution

Bu çalışma herhangi bir kurum tarafından desteklenmemiştir.

Ethical Statement

Bu çalışma Erciyes Üniversitesi Sosyal ve Beşeri Bilimler Etik Kurulu tarafından 27/08/2024 tarihli ve 386 sayılı başvuru numaralı karar ile etik açıdan uygun bulunmuştur. Araştırma süreci, bilimsel etik ilkelere uygun olarak yürütülmüştür.

Sustainable Consumption and Digital Media in Türkiye: Mediating Role of Ecological Literacy

Abstract

This study aims to fill a significant gap in the literature by examining the mediating role of ecological literacy knowledge (ELK) in the relationship between digital media use (DMU) and sustainable consumption behavior (SCB). Within the scope of the research, 435 valid survey data obtained from individuals aged 18 and over across Türkiye were analyzed. During the data analysis process, the proposed model was tested using Partial Least Squares – Structural Equation Modeling (PLS-SEM). The findings revealed that DMU does not have a direct effect on SCB, but it significantly influences this relationship through ELK. This result indicates that ELK plays a mediating role in the relationship between DMU and SCB. The positive outcomes of DMU in terms of sustainability can be achieved by increasing individuals’ levels of ELK. Accordingly, sustainability policies need to be redesigned to consider the dynamics of digital environments and individuals’ levels of environmental knowledge.

Keywords

Sustainability, Sustainable Consumption Behavior, Ecological Literacy, Digital Media

Supporting Institution

This study was not supported by any institution.

Ethical Statement

This study was approved by the Erciyes University Social and Human Sciences Ethics Committee (Date: 27/08/2024, Decision No: 386). All procedures were performed in accordance with ethical standards and institutional guidelines.

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Details

Primary Language

English

Subjects

Communication and Media Studies (Other)

Journal Section

Research Article

Authors

Emine Çağlar ^*
0000-0003-1078-2483
Türkiye

Mustafa Cıngı
0000-0002-9688-8627
Türkiye

Publication Date

October 1, 2026

Submission Date

April 14, 2026

Acceptance Date

June 22, 2026

Published in Issue

Year 2026 Volume: 6 Number: 2

DOI

https://doi.org/10.59534/jcss.1930079

IZ

https://izlik.org/JA34ZE67WN

APA

Çağlar, E., & Cıngı, M. (2026). Sustainable Consumption and Digital Media in Türkiye: Mediating Role of Ecological Literacy. İletişim Ve Toplum Araştırmaları Dergisi, 6(2), 255-279. https://doi.org/10.59534/jcss.1930079

AMA

1.Çağlar E, Cıngı M. Sustainable Consumption and Digital Media in Türkiye: Mediating Role of Ecological Literacy. JCSS. 2026;6(2):255-279. doi:10.59534/jcss.1930079

Chicago

Çağlar, Emine, and Mustafa Cıngı. 2026. “Sustainable Consumption and Digital Media in Türkiye: Mediating Role of Ecological Literacy”. İletişim Ve Toplum Araştırmaları Dergisi 6 (2): 255-79. https://doi.org/10.59534/jcss.1930079.

EndNote

Çağlar E, Cıngı M (October 1, 2026) Sustainable Consumption and Digital Media in Türkiye: Mediating Role of Ecological Literacy. İletişim ve Toplum Araştırmaları Dergisi 6 2 255–279.

IEEE

[1]E. Çağlar and M. Cıngı, “Sustainable Consumption and Digital Media in Türkiye: Mediating Role of Ecological Literacy”, JCSS, vol. 6, no. 2, pp. 255–279, Oct. 2026, doi: 10.59534/jcss.1930079.

ISNAD

Çağlar, Emine - Cıngı, Mustafa. “Sustainable Consumption and Digital Media in Türkiye: Mediating Role of Ecological Literacy”. İletişim ve Toplum Araştırmaları Dergisi 6/2 (October 1, 2026): 255-279. https://doi.org/10.59534/jcss.1930079.

JAMA

1.Çağlar E, Cıngı M. Sustainable Consumption and Digital Media in Türkiye: Mediating Role of Ecological Literacy. JCSS. 2026;6:255–279.

MLA

Çağlar, Emine, and Mustafa Cıngı. “Sustainable Consumption and Digital Media in Türkiye: Mediating Role of Ecological Literacy”. İletişim Ve Toplum Araştırmaları Dergisi, vol. 6, no. 2, Oct. 2026, pp. 255-79, doi:10.59534/jcss.1930079.

Vancouver

1.Emine Çağlar, Mustafa Cıngı. Sustainable Consumption and Digital Media in Türkiye: Mediating Role of Ecological Literacy. JCSS. 2026 Oct. 1;6(2):255-79. doi:10.59534/jcss.1930079

25895

This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.

Türkiye'de Sürdürülebilir Tüketim ve Dijital Medya: Ekolojik Okuryazarlığın Aracı Rolü

Abstract

Keywords

Supporting Institution

Ethical Statement

Sustainable Consumption and Digital Media in Türkiye: Mediating Role of Ecological Literacy

Abstract

Keywords

Supporting Institution

Ethical Statement

References

Details

Primary Language

Subjects

Journal Section

Authors

Publication Date

Submission Date

Acceptance Date

Published in Issue

DOI

IZ

Cite