Sustainable Consumption and Digital Media in Türkiye: Mediating Role of Ecological Literacy
Öz
This study aims to fill a significant gap in the literature by examining the mediating role of ecological literacy knowledge (ELK) in the relationship between digital media use (DMU) and sustainable consumption behavior (SCB). Within the scope of the research, 435 valid survey data obtained from individuals aged 18 and over across Türkiye were analyzed. During the data analysis process, the proposed model was tested using Partial Least Squares – Structural Equation Modeling (PLS-SEM). The findings revealed that DMU does not have a direct effect on SCB, but it significantly influences this relationship through ELK. This result indicates that ELK plays a mediating role in the relationship between DMU and SCB. The positive outcomes of DMU in terms of sustainability can be achieved by increasing individuals’ levels of ELK. Accordingly, sustainability policies need to be redesigned to consider the dynamics of digital environments and individuals’ levels of environmental knowledge.
Anahtar Kelimeler
Sustainability, Sustainable Consumption Behavior, Ecological Literacy, Digital Media
Destekleyen Kurum
This study was not supported by any institution.
Etik Beyan
This study was approved by the Erciyes University Social and Human Sciences Ethics Committee (Date: 27/08/2024, Decision No: 386). All procedures were performed in accordance with ethical standards and institutional guidelines.
Kaynakça
- Abd-Rahman, N., Halim, L., & Syed-Abdullah, S. I. S. (2025). Lend Your Hand: A Model of Sustainable Youth Engagement in Environmental Volunteering. Sage Open, 15(2), 21582440251342193. https://doi.org/10.1177/21582440251342193
- Bican, P. M., & Brem, A. (2020). Digital Business Model, Digital Transformation, Digital Entrepreneurship: Is There A Sustainable “Digital”? Sustainability, 12(13), 5239. https://doi.org/10.3390/su12135239
- Capra, F. (2007). Sustainable Living, Ecological Literacy, and the Breath of Life. Canadian Journal of Environmental Education (CJEE), 12(1), 9–18.
- Chamcham, J., Pakravan-Charvadeh, M. R., Maleknia, R., & Flora, C. (2024). Media literacy and its role in promoting sustainable food consumption practices. Scientific Reports, 14(1), 18831. https://doi.org/10.1038/s41598-024-69627-6
- Charles, C. (1996). Ecological literacy is not enough. International Research in Geographical and Environmental Education, 5(2), 133–135. https://doi.org/10.1080/10382046.1996.9965000
- Chen, C.-C., Chen, C.-W., & Tung, Y.-C. (2018). Exploring the Consumer Behavior of Intention to Purchase Green Products in Belt and Road Countries: An Empirical Analysis. Sustainability, 10(3), 854. https://doi.org/10.3390/su10030854
- Chen, L., Gillenson, M. L., & Sherrell, D. L. (2002). Enticing online consumers: An extended technology acceptance perspective. Information & Management, 39(8), 705–719. https://doi.org/10.1016/S0378-7206(01)00127-6
- Chen, Y.-S., Lin, C.-Y., & Weng, C.-S. (2015). The Influence of Environmental Friendliness on Green Trust: The Mediation Effects of Green Satisfaction and Green Perceived Quality. Sustainability, 7(8), 10135–10152. https://doi.org/10.3390/su70810135
- Childers, T. L., Carr, C. L., Peck, J., & Carson, S. (2001). Hedonic and utilitarian motivations for online retail shopping behavior. Journal of Retailing, 77(4), 511–535. https://doi.org/10.1016/S0022-4359(01)00056-2
- Chin, W. W. (1998). The partial least squares approach to structural equation modeling. In G. A. Marcoulides (Ed.), Modern methods for business research (pp. 295–336). Mahwah, NJ: Psychology Press.