Research Article

Virtue Signaling in Political Communication: US President’s Statements on Civilian Victimization

Volume: 18 Number: 2 October 15, 2025
EN TR

Virtue Signaling in Political Communication: US President’s Statements on Civilian Victimization

Abstract

This study aims to contribute to the analysis of political discourse in today's contradictory and complex structures by examining statements made by US President Biden regarding civilian victimisation in the Israeli–Palestinian war through the lens of 'virtue signaling'. The study employed a case study approach, a qualitative research design. Data were collected using the archive scanning method. The results of the scans show that President Biden made a total of 41 statements regarding civilian victimisation in the year following the start of the war. In these statements, Biden mostly emphasised themes such as the humanitarian crisis, the protection of civilians, humanitarian aid, the call for a ceasefire and the limitation of military operations. The words he used most frequently were 'Israel', 'Hamas' and 'terrorists'. It is concluded that all of his statements carried the themes/characteristics of virtue signalling behaviour; that is to say, they are all examples of ostentatious sensitivity behaviour. Furthermore, it is evident that President Biden's statements concerning civilian victimisation in this war are consistent with US foreign policy regarding the Israeli-Palestinian conflict. It is thought that this study of virtue signalling behaviour in political communication will contribute to future literature and research in this area.

Keywords

References

  1. Aagerup, U. (2022). The ethics of conspicuous virtue signaling: When brand co-creation on social media turns negative. In S. Markovic, R. Gyrd-Jones, S. von Wallpach, & A. Lindgreen (Ed.), Research Handbook on Brand Co-Creation (pp. 303-315). Edward Elgar Publishing.
  2. Altunışık, M. B. (2009). Ortadoğu ve ABD: Yeni bir döneme girilirken. [Middle East and the US: Towards a new era]. Ortadoğu Etütleri, 1(1), 69-81.
  3. Balcı, R. (2015). Arap-İsrail savaşları ve Türkiye [Arab-Israel wars and Turkey]. Genç Kalemler Tarih Araştırmaları Dergisi, 1(2), 80-84.
  4. Bulut, M. (2018). Altı Gün ve Yom Kippur savaşının modern İsrail kimliği üzerine etkisi [Effects of the Six Day and Yom Kippur wars on the identity of modern Israel]. Tarihin Peşinde Uluslararası Tarih ve Sosyal Araştırmalar Dergisi, 20, 339-350.
  5. Canbey, M. (2024). İsrail–Filistin Savaşı’nda uluslararası kuruluşların göstermiş olduğu diplomasi performansının incelenmesi: BM örneği [Regarding the diplomatic conduct of international organizations during the Israel-Palestine war: UN sample]. Ombudsman Akademik, SPECIAL ISSUE 2 (GAZA), 132-162.
  6. Candelario, C. (2021, September 28). What is performative activism (and why does it do more harm than good)?. PureWow. https://www.purewow.com/wellness/what-is-performative-activism
  7. Çoban Oran, F. (2017). Amerikan kimliği ve dış politikasında evanjelizmin izleri: Sosyal-inşacı perspektiften ABD-İsrail ilişkileri [The traces of evangelism in American identity and foreign policy: The USA-Israel relations from a social-constructivist approach]. İnsan ve Toplum Bilimleri Araştırmaları Dergisi, 6(3), 2019-2037. https://doi.org/10.15869/itobiad.336254
  8. Demircan, N. (2020). Yahudi devletinin inşası ve Arap-İsrail çatışmasının başlangıcı [The Jewish state building and the beginning of the Arab Israel conflict]. Ulisa: Uluslararası Çalışmalar Dergisi, 4(2), 215-226.

Details

Primary Language

English

Subjects

Communication and Media Studies (Other)

Journal Section

Research Article

Publication Date

October 15, 2025

Submission Date

November 15, 2024

Acceptance Date

July 23, 2025

Published in Issue

Year 2025 Volume: 18 Number: 2

APA
Ceylan, F. (2025). Virtue Signaling in Political Communication: US President’s Statements on Civilian Victimization. Selçuk İletişim, 18(2), 847-872. https://doi.org/10.18094/josc.1586276
AMA
1.Ceylan F. Virtue Signaling in Political Communication: US President’s Statements on Civilian Victimization. JOSC. 2025;18(2):847-872. doi:10.18094/josc.1586276
Chicago
Ceylan, Fatih. 2025. “Virtue Signaling in Political Communication: US President’s Statements on Civilian Victimization”. Selçuk İletişim 18 (2): 847-72. https://doi.org/10.18094/josc.1586276.
EndNote
Ceylan F (October 1, 2025) Virtue Signaling in Political Communication: US President’s Statements on Civilian Victimization. Selçuk İletişim 18 2 847–872.
IEEE
[1]F. Ceylan, “Virtue Signaling in Political Communication: US President’s Statements on Civilian Victimization”, JOSC, vol. 18, no. 2, pp. 847–872, Oct. 2025, doi: 10.18094/josc.1586276.
ISNAD
Ceylan, Fatih. “Virtue Signaling in Political Communication: US President’s Statements on Civilian Victimization”. Selçuk İletişim 18/2 (October 1, 2025): 847-872. https://doi.org/10.18094/josc.1586276.
JAMA
1.Ceylan F. Virtue Signaling in Political Communication: US President’s Statements on Civilian Victimization. JOSC. 2025;18:847–872.
MLA
Ceylan, Fatih. “Virtue Signaling in Political Communication: US President’s Statements on Civilian Victimization”. Selçuk İletişim, vol. 18, no. 2, Oct. 2025, pp. 847-72, doi:10.18094/josc.1586276.
Vancouver
1.Fatih Ceylan. Virtue Signaling in Political Communication: US President’s Statements on Civilian Victimization. JOSC. 2025 Oct. 1;18(2):847-72. doi:10.18094/josc.1586276

Cited By