Halkla İlişkilere Farklı Bir Yaklaşım: İlişki Yönetimi

Hüsamettin Akar

doi:10.18094/si.68052

Halkla İlişkilere Farklı Bir Yaklaşım: İlişki Yönetimi

Abstract

Yapılan pek çok çalışmada halkla ilişkiler, bir yönetim fonksiyonu ve iletişim yönetimi olarak ele alınmıştır. Bu çalışmada ise, halkla ilişkilerin temel fonksiyonunun kurum ile hedef kitlesi arasında karşılıklı ilişkileri inşa etmek ve sürdürmek olduğu anlayışından hareketle; halkla ilişkilere, ilişki yönetimi perspektifinden bakılmıştır. Bu bağlamda ilişki yönetimi yaklaşımının ortaya çıkışı ve önemi, ilişki yönetimi yaklaşımının temel önermeleri ve halkla ilişkilerde ilişki boyutları üzerinde durulmuştur. Geleneksel yaklaşım içerisinde yer alan çalışmalar, halkla ilişkileri iletişim yönetimi olarak görüp konuya iletişim merkezli yaklaşırken; bu çalışmada ilişkilere, merkezi önem atfedilmiştir. İlişki yönetiminde iletişimden, ilişkilerin kurulması ve sürdürülmesi sürecinde bir araç olarak faydalanılırken; uygulayıcılar kendilerini, iletişim yöneticisi olmaktan ziyade, ilişki yöneticisi olarak tanımlamaktadırlar. Özetle bu çalışma halkla ilişkileri iletişim merkezli düşünmek yerine, ilişki merkezli olarak ele almıştır.

Keywords

İlişki; ilişki boyutları; ilişki yönetimi; halkla ilişkiler.

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Details

Primary Language

Turkish

Subjects

-

Journal Section

-

Authors

Hüsamettin Akar This is me

Publication Date

November 19, 2013

Submission Date

December 4, 2013

Acceptance Date

-

Published in Issue

Year 2010 Volume: 6 Number: 3

DOI

https://doi.org/10.18094/si.68052

IZ

https://izlik.org/JA93JN29KT

Cite

RIS / Bibtex

APA

Akar, H. (2013). Halkla İlişkilere Farklı Bir Yaklaşım: İlişki Yönetimi. Selçuk İletişim, 6(3), 206-215. https://doi.org/10.18094/si.68052

AMA

1.Akar H. Halkla İlişkilere Farklı Bir Yaklaşım: İlişki Yönetimi. JOSC. 2013;6(3):206-215. doi:10.18094/si.68052

Chicago

Akar, Hüsamettin. 2013. “Halkla İlişkilere Farklı Bir Yaklaşım: İlişki Yönetimi”. Selçuk İletişim 6 (3): 206-15. https://doi.org/10.18094/si.68052.

EndNote

Akar H (November 1, 2013) Halkla İlişkilere Farklı Bir Yaklaşım: İlişki Yönetimi. Selçuk İletişim 6 3 206–215.

IEEE

[1]H. Akar, “Halkla İlişkilere Farklı Bir Yaklaşım: İlişki Yönetimi”, JOSC, vol. 6, no. 3, pp. 206–215, Nov. 2013, doi: 10.18094/si.68052.

ISNAD

Akar, Hüsamettin. “Halkla İlişkilere Farklı Bir Yaklaşım: İlişki Yönetimi”. Selçuk İletişim 6/3 (November 1, 2013): 206-215. https://doi.org/10.18094/si.68052.

JAMA

1.Akar H. Halkla İlişkilere Farklı Bir Yaklaşım: İlişki Yönetimi. JOSC. 2013;6:206–215.

MLA

Akar, Hüsamettin. “Halkla İlişkilere Farklı Bir Yaklaşım: İlişki Yönetimi”. Selçuk İletişim, vol. 6, no. 3, Nov. 2013, pp. 206-15, doi:10.18094/si.68052.

Vancouver

1.Hüsamettin Akar. Halkla İlişkilere Farklı Bir Yaklaşım: İlişki Yönetimi. JOSC. 2013 Nov. 1;6(3):206-15. doi:10.18094/si.68052