REFLECTİONS OF SMART DİGİTAL TECHNOLOGİES ON CORPORATE CULTURE

Yıl 2024, Cilt: 3 Sayı: 2, 1 - 14, 31.12.2024

Özden Şentürk

Öz

This study explores the profound impact of digital technologies on corporate culture, highlighting the comprehensive transformation of business dynamics and organizational workflows. Digital transformation entails not only the adoption of technological tools but also the redefinition of business processes, strategies, and employee roles, enhancing efficiency, flexibility, and competitiveness while introducing new challenges and opportunities. The significance of digital communication tools surged during the COVID-19 pandemic, facilitating remote work and emphasizing their importance in maintaining collaboration and team spirit. Digital platforms enhance employee engagement and experience by offering personalized learning and development opportunities, improving job satisfaction and motivation. Furthermore, data-driven decision-making processes, supported by big data analytics and artificial intelligence, enable organizations to make informed strategic decisions and optimize operational processes, though data security and privacy remain critical concerns.

Anahtar Kelimeler

Digitalization, digital transformation, data science, cyber security, corporate culture

AKILLI DİJİTAL TEKNOLOJİLERİN KURUMSAL KÜLTÜR ÜZERİNDEKİ YANSIMALARI

Öz

Bu çalışma, akıllı dijital teknolojilerin kurumsal kültür üzerindeki derin etkilerini inceleyerek iş dünyasının dinamikleri ve organizasyonel iş akışlarının kapsamlı dönüşümünü vurgulamaktadır. Dijital dönüşüm, yalnızca teknolojik araçların benimsenmesini değil, aynı zamanda iş süreçlerinin, stratejilerin ve çalışan rollerinin yeniden tanımlanmasını gerektirerek verimlilik, esneklik ve rekabetçiliği artırırken yeni zorluklar ve fırsatlar sunar. COVID-19 pandemisi sırasında dijital iletişim araçlarının önemi artmış, uzaktan çalışma modeli benimsenmiş ve bu araçların iş birliği ve ekip ruhunu korumadaki önemi belirgin hale gelmiştir. Dijital platformlar, çalışanların kişiselleştirilmiş öğrenme ve gelişim fırsatlarına erişimini kolaylaştırarak iş tatmini ve motivasyonunu artırır. Ayrıca, büyük veri analitiği ve yapay zeka destekli veri tabanlı karar verme süreçleri, organizasyonların stratejik kararlar almasını ve operasyonel süreçlerini optimize etmesini sağlar, ancak veri güvenliği ve gizliliği kritik endişeler arasında yer alır.

Anahtar Kelimeler

dijitalleşme, dijital dönüşüm, veri bilimi, siber güvenlik, kurum kültürü

Kaynakça

• 1. Deep, G. “Digital transformation's impact on organizational culture.” International Journal of Science and Research Archive ,396-401,2023.
• 2. Juchnowicz, M. and Kinowska, H. “Employee well-being and digital work during the COVID-19 pandemic.” Information, 293, 2021.
• 3. Gill, A. K., and Siddiqui, D. A. “How Flexible Work Arrangements Affect Organizational Commitment, and Work-Life Enrichment in Pakistan’s Service Industry: The Role of Time Planning, Work-Life Conflict, and Engagement.” , 45-56, 2021.
• 4. Allam, Karthik, and Anjali Rodwal. “AI-Driven big data analytics: unveiling insights for business advancement.” EPH-International Journal of Science And Engineering,53-58, 2023.
• 5. Martinez-Caro, E., Cegarra-Navarro, J. G. and Alfonso-Ruiz, F. “Digital technologies and firm performance: The role of digital organisational culture.” Technological Forecasting and Social Change, 2020.
• 6. Pradana, M., et al. “The implication of digital organisational culture on firm performance.” Frontiers in Psychology, https://www.frontiersin.org/journals/psychology/articles/10.3389/fpsyg.2022.840699/full 2022. Erişim tarihi Haziran 10, 2024.
• 7. Davenport, Thomas H., and Jeanne G. Harris. “Competing on analytics: the new science of Winning.” Harvard business review press, Language, 24-37, 2007.
• 8. Wedel, Michel, and P. K. Kannan. “Marketing analytics for data-rich environments.” Journal of marketing, 80.6: 97-121, 2016.
• 9. Provost, F. and Fawcett, T. Data Science for Business: What you need to know about data mining and data-analytic thinking. “ O'Reilly Media, Inc.”, 2013.
• 10. Tankard, C. “Big data security.” Network security,7: 5-8, 2012
• 11. Voigt, P. and Von dem Bussche, A. “The eu general data protection regulation (gdpr).” A Practical Guide, 1st Ed., Cham: Springer International Publishing, 3152776: 10-5555, 2017.
• 12. West, D. M. The future of work: Robots, AI, and automation. Brookings Institution Press, 2018.
• 13. Autor, D. H. “Why are there still so many jobs? The history and future of workplace automation.” Journal of economic perspectives , 3-30, 2015.
• 14. Frey, C. B. and Osborne, M. A. “The future of employment: How susceptible are jobs to computerisation?.” Technological forecasting and social change , 114: 254-280, 2017.
• 15. Binns, R., Fairness in Machine Learning: Lessons from Political Philosophy. Proceedings of the 2018 Conference on Fairness, Accountability, and Transparency, 149-159, 2018.
• 16. Hilty, L. M., and Aebischer, B. eds. ICT innovations for sustainability. Vol. 310. Cham: Springer International Publishing, 2015.
• 17. Westerman, G., Bonnet, D. and McAfee, A. Leading digital: Turning technology into business transformation. Harvard Business Press, 14-20, 2014.
• 18. Northouse, Peter G. Leadership: Theory and practice. Sage, 1999.
• 19. Kane, G. C., Palmer, D., Phillips, A. N., & Kiron, D. The Technology Fallacy: How People Are the Real Key to Digital Transformation. MIT Press., 45-48, 2019.
• 20. Lipnack, J. and Stamps, J. Virtual teams: People working across boundaries with technology. John Wiley & Sons, 2008.
• 21. Cascio, W. F. “Managing a virtual workplace.” Academy of Management Perspectives, 14.3: 81-90, 2000.
• 22. Lohr, S. Google Says A.I. Is Saving Power. Really. The New York Times. Retrieved from https://www.nytimes.com/2017/08/17/technology/google-says-ai-is-saving-power-really.html, 2017. Erişim tarihi Temmuz 10, 2024.
• 23. Pichai, S. “AI at Google: our principles.” The Keyword , 7: 1-3, 2018.
• 24. Kamath, R. “Food traceability on blockchain: Walmart’s pork and mango pilots with IBM.” The Journal of the British Blockchain Association,1.1: 2018.
• 25. HSBC. “Annual Report and Accounts 2020.”, https://www.hsbc.com/-/files/hsbc/investors/hsbc-results/2020/annual/pdfs/hsbc-holdings-plc/210223-annual-report-and-accounts-2020.pdf,. Erişim tarihi Temmuz 11, 2024.