The Relationship Between Corporate Image, Organizational Culture and Organizational Identification
Abstract
The purpose of this research was to examine, according to perceptions of the teachers
working in primary schools, the relationships between organizational culture, corporate image
and organizational identification. In this study, the primary schools in İzmir were randomly
selected. The findings have shown that perceptions about corporate image, organizational
culture and organizational identification in private schools is higher than in public schools.
Both in public and private schools, there are positive and high correlation among corporate
image. organizational culture and organizational identification. Corporate image perception
is predicted organizational identification perception. Organizational culture perception is
predicted organizational identification perception.
Keywords
Corporate Image,Organizational Culture,Organizational Identification,Primary Schools
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