The Relationship Between Corporate Image, Organizational Culture and Organizational Identification
Öz
The purpose of this research was to examine, according to perceptions of the teachers
working in primary schools, the relationships between organizational culture, corporate image
and organizational identification. In this study, the primary schools in İzmir were randomly
selected. The findings have shown that perceptions about corporate image, organizational
culture and organizational identification in private schools is higher than in public schools.
Both in public and private schools, there are positive and high correlation among corporate
image. organizational culture and organizational identification. Corporate image perception
is predicted organizational identification perception. Organizational culture perception is
predicted organizational identification perception.
Anahtar Kelimeler
Corporate Image,Organizational Culture,Organizational Identification,Primary Schools
Kaynakça
- ASHE (2005). ASHE Higher Education Report. Vol. 31 Issue 2. http://onlinelibrary.wiley.com/doi/10.1002/aehe.3102/epdf (Erişim Tarihi: 29/04/2015).
- Ashforth B. E. ve Mael F. (1989). Social Identity Theory and the Organization. The Academy of Management Review, Vol. 14, No. 1 (20-39).
- Bartels, J. (2006). Organizational Identification and Communicatıon: Employees’ Evaluations Of Internal Communication and Its Effect on Identification at Different Organizational Levels. Doktora Tezi. Twente Üniversitesi.
- Bornewasser M. ve Bober J. (1987). Individual, Social Group and Inter Group Behaviour. Some Conceptual Remarks on The Social Identity Theory. European Journal of Social Psychology, Vol. 17 (267-276).
- Brown M. E. (1969). Identification and Some Conditions of Organizational Involvement. Administrative Science Quarterly, Vol. 14, No. 3 (346-355).
- Dukerich, J. M., B. R. Golden ve S. M. Shortell (2002). Beauty is in The Eye Of The Beholder: The Impact of Organisational Identification, Identity, and Image on The Cooperative Behaviors of Physicians, Administrative Science Quarterly, 47, 507–533.
- Dutton J. E., Dukerich J. M. ve Harquail C. V. (1994). Organizational Images and Member Identification. Administrative Science Quarterly, Vol. 39, No. 2 (239-263).
- Fırat, N. Ş. (2007). Okul Kültürü ve Öğretmenlerin Değer Sistemleri. Doktora Tezi, İzmir: Dokuz Eylül Üniversitesi Eğitim Bilimleri Enstitüsü.
- Fiol C. M. (2001). Revisiting and Identity-Based View of Sustainable Competitive Advantage. Journal of Management, 27 (691-699).
- Gürbüz, S. (2008). Yönetici, Öğretmen ve Velilere Göre Ankara İli Özel ve Kamu İlköğretim Okullarının Kurumsal İmajı. Ankara: Doktora Tezi, Ankara Üniversitesi Eğitim Bilimleri Enstitüsü.