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COVID-19 ve Üniversite Kütüphanelerinin Twitter Kullanımı

Year 2022, Volume: 3 Issue: 1, 1 - 26, 24.01.2022
https://doi.org/10.29228/lamre.55065

Abstract

Bilişim devrimi bilgiye erişim alanında kütüphanelerin çalışma metotlarını dönüştürmekle kalmamış, bilgiye erişim sistemleri olarak da görülebilecek portalların, arama motorlarının, sosyal ağların ve sosyal medyanın ortaya çıkmasını sağlamıştır. Sosyal medya kullanım oranları, bilişim çağının inşa ettiği yeni güçlerden biri olarak Dünya çapında artarak çoğalmaktadır. Bilgi kurumları olan kütüphaneler de diğer kurumlar gibi bu güç platformlarını kullanıcıları ile verimli ilişkiler kurmak için önemli ve kolay bir fırsat olarak görmekte ve sosyal medyadan yararlanmaktadır.

Sosyal medya aynı zamanda afetler ve acil durumlar sırasında risk ve kriz iletişimi için etkili bir araç haline gelmiştir. İnsanların çoğunun sosyal medyayı, koronavirüs hastalığı 2019 (Covid’19) salgını sırasında yoğun şekilde bilgi aramak ve paylaşmak için kullandığı görülmektedir. Bu bağlamda çalışmada, bilişim çağının ortaya çıkardığı ve hayatımızda geniş yer kaplayan yeni güçlerden biri olan sosyal medyanın Covid’19 döneminde kütüphane etkileşimi analiz edilmeye çalışılmaktadır. Çalışma kapsamında, Dünya’dan ve Türkiye'den seçilen 5’er üniversite kütüphanesi Twitter hesaplarının iletişim aracı olarak nasıl kullanıldığı örnekleri ile anlatılmaktadır. Bu üniversite kütüphanelerinin sosyal medya aktiviteleri, kullanılan medya, içerik yüklemeleri incelenmekte ve Covid’19 karantinası sırasında sosyal medyanın kütüphanelerde hizmet sunumuna yansımaları değerlendirilmektedir.

References

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COVID-19 and University Libraries' Use of Twitter

Year 2022, Volume: 3 Issue: 1, 1 - 26, 24.01.2022
https://doi.org/10.29228/lamre.55065

Abstract

The information revolution has not only transformed the working methods of libraries in the field of access to information, but also led to the emergence of portals, search engines, social networks, and social media, which can be seen as information access systems. Social media statics are increasing throughout the world as one of the new powers created by the information age. Libraries, which are information institutions, consider these power platforms as an important and easy opportunity to establish productive relations with their users and benefit from social media, just like other institutions. Social media has also become an effective tool for communication during disasters and emergencies to manage the crisis and risky situations. It seems that most of the people use social media extensively to search and share information during the coronavirus disease 2019 (Covid'19) outbreak.

In this study, the use of social media by the libraries, which is one of the new powers that emerged in the information age and occupies a large place in our lives, is tried to be analyzed in the period of Covid'19. Within the scope of the study, it is explained with samples of how Twitter accounts of five university libraries selected from Turkey and other countries, respectively. The social media activities, use of media, content uploads of these university.

References

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  • Anderson, K. E. (2020, February 10). Getting acquainted with social networks and apps: talking about TikTok. Library Hi Tech News, 37(4), 7-12. https://doi.org/10.1108/LHTN-01-2020-0001 Arapasopo, E. A., & Adekoya, C. O. (2021, August 9). Library leadership in Nigeria and COVID-19 pandemic. Information Discovery and Delivery, ahead-of-print(ahead-of-print), 10. https://doi.org/10.1108/IDD-03-2021-0027
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  • Chawner, B., & Oliver, G. (2013). A survey of New Zealand academic reference librarians: Current and future skills and competencies. Australian Academic & Research Libraries, 44(1), 29-39. https://doi.org/10.1080/00048623.2013.773865
  • Chisita, C. T., & Chizoma, U. S. (2021, March 22). Rethinking academic library space amidst the COVID-19 pandemic in South Africa: preparing for the future. Information Discovery and Delivery, 49(2), 105-113. https://doi.org/10.1108/IDD-07-2020-0087
  • Choi, Y., & Kim, S. U. (2021, November 10). Public library Twitter use during the early period of the COVID-19 lockdown in the United States. The Electronic Library, 39(5), 713-731.
  • Data Never Sleeps 9.0. (2021). Domo. Retrieved December 13, 2021, from https://www.domo.com/learn/infographic/data-never-sleeps-9
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  • Goedert, K. H. (2021, Ağustos 3). #PowerInNumbers: How Digital Libraries Use Collaborative Social Media Campaigns to Promote Collections. Journal of Web Librarianship, 15(4), 195-218. https://doi.org/10.1080/19322909.2021.1959487
  • Hollebeek, L. D. (2013, February 1). The Customer Engagement/Value Interface: An Exploratory Investigation. Australasian Marketing Journal, 21(1), 17-24. https://doi.org/10.1016/j.ausmj.2012.08.006
  • Ihejirika, K. T. (2020, November). Social Media Strategies for Marketing in University Libraries: Undergraduate User Attitudes and Motivation for Engagement [Doktora tezi].
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  • Ilyas, H., Anwar, A., Yaqub, U., Alzamil, Z., & Appelbaum, D. (2021, June 8). Analysis and visualization of COVID-19 discourse on Twitter using data science: a case study of the USA, the UK and India. Global Knowledge, Memory and Communication, ahead-of-print(ahead-of-print), 1-15. https://doi.org/10.1108/GKMC-01-2021-0006
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There are 52 citations in total.

Details

Primary Language Turkish
Subjects Library and Information Studies
Journal Section Research Articles
Authors

Pervin Bezirci 0000-0002-2569-4956

Bahar Biçen Aras 0000-0002-2614-5529

Publication Date January 24, 2022
Published in Issue Year 2022 Volume: 3 Issue: 1

Cite

APA Bezirci, P., & Biçen Aras, B. (2022). COVID-19 ve Üniversite Kütüphanelerinin Twitter Kullanımı. Library Archive and Museum Research Journal, 3(1), 1-26. https://doi.org/10.29228/lamre.55065