ÖZÜMSEME KAPASİTESİ, STRATEJİK PLANLAMA YETENEĞİ VE FİRMA PERFORMANSI ARASINDAKİ İLİŞKİ

Year 2021, Volume: 8 Issue: 1, 49 - 65, 26.03.2021

Salih Zeki İmamoğlu , Hüseyin İnce Hülya Türkcan

https://doi.org/10.30798/makuiibf.692469

Abstract

Rekabetin küresel boyuta ulaştığı günümüz şartlarında sahip olunan yetenekler, firma başarısı için belirleyici bir role sahiptir. Bununla birlikte değişken çevre ve pazar yapısına uyum için dış çevre bilgisi ve bu bilginin mevcut bilgiyle bütünleştirilerek firma yararına kullanımı, firmanın yetenekleri gibi maddi olmayan kaynaklarını artırdığı gibi yol haritasını belirlemesinde de kritik öneme sahiptir. Bu çalışmanın amacı özümseme kapasitesi, stratejik planlama yeteneği ve firma performansı arasındaki ilişkileri incelemektir. Bu kapsamda İstanbul ve Gebze’de bulunan ve üretim sektöründe faaliyet gösteren firmalarda görev yapan 211 yöneticiden anket yöntemi kullanılarak veri toplanmıştır. Elde edilen verilerin analizleri sonucunda, özümseme kapasitesinin stratejik planlama yeteneği ile pozitif ilişkili olduğu tespit edilmiştir. Ayrıca stratejik planlama yeteneği ile firma performansı arasında da pozitif bir ilişki olduğu saptanmıştır.

Keywords

Özümseme Kapasitesi, Stratejik Planlama Yeteneği, Firma Performansı

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