The Role of Supplier Innovativeness in The Effect of Innovation Strategy On Innovation Performance

Abstract

In this study, it was investigated the effect of firm innovation strategy on supplier innovativness and firm innovation performance in manufacturing firms. In addition, the mediator role of supplier innovativeness in the impact of firm innovation strategy on innovation performance is examined. For this purpose, data gathered with survey technique from Turkey's first 1000 exporting firms. The data obtained from 115 firms were analyzed by structural equation modelling and sobel test. As a result of the analyzes, it has been found that the innovation strategy has a positive effect on innovation performance and supplier innovativeness. At the same time, it has been determined that supplier innovativeness has a partial mediation role in the impact of firm innovation strategy on innovation performance.

Keywords

• Innovation Strategy,Supplier Innovation,Product Innovation Performance

Firma İnovasyon Stratejisinin İnovasyon Performansı Üzerindeki Etkisinde Tedarikçi İnovatifliğinin Aracı Rolü

Abstract

Bu çalışmada imalat firmalarında firma inovasyon stratejisinin tedarikçi inovatifliği ve firma inovasyon performansı üzerindeki etkisi araştırılmıştır. Ayrıca firma inovasyon stratejisinin inovasyon performansı üzerindeki etkisinde tedarikçi inovatifliğinin aracılık rolü incelenmiştir. Bu amaçla Türkiye’nin ilk 1000 ihracatçı firmasından anket tekniği ile veri elde edilmiştir. 115 firmadan elde edilen veriler yapısal eşitlik modeli ve sobel testi ile analiz edilmiştir. Yapılan analizler sonucunda firma inovasyon stratejisinin inovasyon performansını ve tedarikçi inovatifliğini pozitif yönde anlamlı olarak etkilediği bulgusuna ulaşılmıştır. Aynı zamanda firma inovasyon stratejisinin inovasyon performansı üzerindeki etkisinde tedarikçi inovatifliğinin kısmi aracılık rolü bulunduğu tespit edilmiştir.

Keywords

• İnovasyon stratejisi,tedarikçi inovasyonu

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