Research Article
Kamu Sektörü Dinamikleri Çerçevesinde İletişim Taktiği Olarak Stratejik Muğlaklığın Değerlendirilmesi
Abstract
Stratejik muğlaklık, farklı görüşlerin ve yorumların ortaya çıkmasını
tetikleyen muğlak mesajları içeren bir iletişim taktiği olarak kabul edilir. Bu
çalışmanın amacı kamu sektörünün dinamikleri içinde iletişim taktiği olarak
stratejik muğlaklığın değerlendirilmesidir. Kamu sektöründe faaliyet gösteren
kurumların paydaş çeşitliliğinin özel sektörde faaliyet gösteren kurumlara
görece daha fazla olması sonucu, birbirleri ile çelişen paydaş çıkarlarının
dengelenme gerekliliği stratejik muğlaklığın bir iletişim taktiği olarak
kullanımı ile karşılanabilir. Öte yandan, kamu sektörünün tarafsızlık, eşitlik,
hesap verebilirlik, şeffaflık gibi kendine özgü diğer dinamikleri ise iletişim
taktiği olarak stratejik muğlaklığın sorgulanmasına neden olmaktadır. Çalışma, stratejik
muğlaklığı bu ikilem arasında değerlendirerek literatüre katkı sağlamaktadır.
Konunun ulusal literatürde, özellikle de kamu sektörü ile ilişkilendirilerek
incelenmemiş olması gelecek çalışmalar için yeni araştırma sorularının ortaya
çıkmasını tetiklemektedir
Keywords
References
- Alesina, A., Cukierman, A. (1987).The Politics of Ambiguity.NBER Working Paper Series.Cambirdge, MA. Aragones, E., & Neeman, Z. (2000). Strategic Ambiguity in Electoral Competition. Journal of Theoretical Politics, 12(2), 183-204. Bilgi Edinme Hakkı Kanunu (2003). T.C.Resmi Gazete, 25269, 24 Ekim 2003. Bowman, J. (1991). Introduction:Ethical theory and practice in public management. J. Bowman içinde, Ethical frontiers in public management: Seeking new strategies for resolving ethical dilemmas. San Francisco: Jossey Bass. Cheney, G., & Christensen, L. (2001). Organizational Identity: Linkages between internal and external communication. F. Jablin, & L. Putnam içinde, Then New Handbook of Organizational Commmunication: Advances in Theory, Research and Methods (s. 231-269). London: Sage . Contractor, N., & Ehrlich, M. (1993). Strategic ambiguity in the birth of a loosely coupled organization: The case of a $50-million experiment. Management Communication, 6(3), 251-281. Cooper , P., Brady, L., Hardeman, O., Hyde , A., Naff, K., Ott, J., & White, H. (1998). Public Administration for the Twenty First Century. Fort Worth: Harcourt Brace College Publishers. Daft, R. (2010). New Era of Management. South Western: Cengage Learning. Davenport, S., & Leitch, S. (2005). Circuits of Power in Practice: Strategic Ambiguity as Delegation of Authority. Organization Studies, 26(11), 1603-1623. Donaldson, T., & Preston, L. (1995). The stakeholder theory of the corporation: Concepts, evidence and implications. Academiy of Management Review, 20(1), 65-91. Eisenberg, E. (1984). Ambiguity as Strategy in Organizational Communication. Communication Monographs, 51, 227-242. Eisenberg, E., & Goodall, H. (1997). Organizational Communication: Balancing Creativity and Constraint. New York: St Martin's Press. Eryılmaz, B. (2016). Kamu Yönetimi: Düşünceler, Yapılar,Fonksiyonlar, Politikalar (9.Baskı b.). Kocaeli: Umuttepe Yayınları. Goodall, B., Trethewey, A., & McDonald, K. (2006). Strategic Ambiguity, Communication and Public Diplomacy in an Uncertain World: Principles and Practices. Consortium for Strategic Communication (s. 1-14). Arizona State University. Kline, S., Simunich, B., & Weber, H. (2008). Understanding the effects of nonstraight forward communication in organizational discourse: The case of equivocal messages and corporate identity. Communication Research, 35(6), 770-791. Kline, S., Simunich, B., & Weber, H. (2009). The use of equivocal messages in responding to corporate challenges. Journal of Applied Communication Research, 37(1), 40-58. Leitch, S., & Davenport, S. (2003). Strategic Ambiguity in Communicating Public Sector Change. Journal of Communication Management, 7(2), 129-139. Leitch, S., & Davenport, S. (2007). Strategic Ambiguity as a Discourse Practice: The Role of Keywords in the Discourse on Sustainable Biotechnology. Discourse Studies, 9(1), 43-61. Markham, A.(1996). Designing discourse: A critical analysis of strategic ambiguity and workplace kontrol.Management Communication Quarterly,9(4),389-421. Martinez, J. (2009). Public Administration Ethics for the 21st Century. California: ABC-CLIO LLC. Miller, K., Joseph, L., & Apker, J. (2000). Strategic ambiguity in the role development process. Journal of Applied Communication Research, 28(3), 193-214. Millner, A. (2011). Strategic Ambiguity and Proxy Communication in Orgnizational Crises:The Peanut Corporation of America Case. University of Kentucky: Proquest LLC. Norman, F. (1992). Discourse and Social Change. Cambridge: Polity. Paul, J., & Strbiak, C. (1997). The Ethics of Strategic Ambiguity. Journal of Business Communication, 34(2), 149-159. Pulford, B., & Colman, A. (2007). Ambiguous games: Evidence for strategic ambiguity aversion. The Quarterly Journal of Experimental Psychology, 60(8), 1083-1100. Putnam, L. (1981). Equivocal Messages in Organizations. Annual Meeting of the International Communication Association (s. 1-46). Minneapolis: Educational Resources Information Center. Ring, P., & Perry, J. (1985). Strategic Management in Public and Private Organizations: Implications of Distincitve Contexts and Constraints. Academy of Management Review, 10, 276-286. Rosenbloom, D. (1998). Public Administration. New York: McGraw-Hill. Samovar, L. (1962). Ambiguity and unequivocation in the Kennedy-Nixon televesion debates. Quarterly Journal of Speech, 48, 277-279. Sellnow, T.L.& Ulmer, R.R.(1995). Ambiguous argument as advocacy in organizational crisis communication. Argumentation and Advocacy, 31, 138-150. Shafritz, J., Russell, E., Borick, C., & Hyde, A. (2016). Introducing Public Administration (9th edition b.). New York: Routledge. Smith, S., Atkin, C., & Roznowski, J. (2006). Are "drink responsibly" alcohol campaigns strategically ambiguous? Health Communication, 20(1), 1-11. Tarbet, S. (2010). Communicating During an Economic Crisis: An Examination of the Use of Strategic Ambiguity Within the Banking Industry. Clemson University: UMI,Proquest Dissertations. Ulmer, R., & Sellnow, T. (1997). Strategic Ambiguity and the Ethic of Significant Choice in the Tobacco Industry's Crisis Communication. Communication Studies, 48(3), 215-233. Ulmer, R., & Sellnow, T. (2000). Consistent Questions of Ambiguity in Organizational Crisis Communication: Jack in the Box as a Case Study. Journal of Business Ethics, 25(2), 143-155. Ulmer, R.R., Sellnow, T.L.. & Seeger, M.W. (2011). Effective crisis communication:Moving from crisis to opportunity (2nd ed.). Los Angeles, CA: Sage Publications,Inc. Weick,K.E. (1995).Sensemaking in organizations. Thousand Oaks,CA:Sage Williams, M., & Goss, B. (1975). Equivocation: Character Insurance. Human Communication Research, 1, 265-270. Zimbardo, P. (1960). Verbal ambiguity and judgemental distortion. Psychological Reports, 6, 57-58.
Year 2018,
Volume: 19 Issue: 1, 53 - 70, 01.06.2018
Abstract
References
- Alesina, A., Cukierman, A. (1987).The Politics of Ambiguity.NBER Working Paper Series.Cambirdge, MA. Aragones, E., & Neeman, Z. (2000). Strategic Ambiguity in Electoral Competition. Journal of Theoretical Politics, 12(2), 183-204. Bilgi Edinme Hakkı Kanunu (2003). T.C.Resmi Gazete, 25269, 24 Ekim 2003. Bowman, J. (1991). Introduction:Ethical theory and practice in public management. J. Bowman içinde, Ethical frontiers in public management: Seeking new strategies for resolving ethical dilemmas. San Francisco: Jossey Bass. Cheney, G., & Christensen, L. (2001). Organizational Identity: Linkages between internal and external communication. F. Jablin, & L. Putnam içinde, Then New Handbook of Organizational Commmunication: Advances in Theory, Research and Methods (s. 231-269). London: Sage . Contractor, N., & Ehrlich, M. (1993). Strategic ambiguity in the birth of a loosely coupled organization: The case of a $50-million experiment. Management Communication, 6(3), 251-281. Cooper , P., Brady, L., Hardeman, O., Hyde , A., Naff, K., Ott, J., & White, H. (1998). Public Administration for the Twenty First Century. Fort Worth: Harcourt Brace College Publishers. Daft, R. (2010). New Era of Management. South Western: Cengage Learning. Davenport, S., & Leitch, S. (2005). Circuits of Power in Practice: Strategic Ambiguity as Delegation of Authority. Organization Studies, 26(11), 1603-1623. Donaldson, T., & Preston, L. (1995). The stakeholder theory of the corporation: Concepts, evidence and implications. Academiy of Management Review, 20(1), 65-91. Eisenberg, E. (1984). Ambiguity as Strategy in Organizational Communication. Communication Monographs, 51, 227-242. Eisenberg, E., & Goodall, H. (1997). Organizational Communication: Balancing Creativity and Constraint. New York: St Martin's Press. Eryılmaz, B. (2016). Kamu Yönetimi: Düşünceler, Yapılar,Fonksiyonlar, Politikalar (9.Baskı b.). Kocaeli: Umuttepe Yayınları. Goodall, B., Trethewey, A., & McDonald, K. (2006). Strategic Ambiguity, Communication and Public Diplomacy in an Uncertain World: Principles and Practices. Consortium for Strategic Communication (s. 1-14). Arizona State University. Kline, S., Simunich, B., & Weber, H. (2008). Understanding the effects of nonstraight forward communication in organizational discourse: The case of equivocal messages and corporate identity. Communication Research, 35(6), 770-791. Kline, S., Simunich, B., & Weber, H. (2009). The use of equivocal messages in responding to corporate challenges. Journal of Applied Communication Research, 37(1), 40-58. Leitch, S., & Davenport, S. (2003). Strategic Ambiguity in Communicating Public Sector Change. Journal of Communication Management, 7(2), 129-139. Leitch, S., & Davenport, S. (2007). Strategic Ambiguity as a Discourse Practice: The Role of Keywords in the Discourse on Sustainable Biotechnology. Discourse Studies, 9(1), 43-61. Markham, A.(1996). Designing discourse: A critical analysis of strategic ambiguity and workplace kontrol.Management Communication Quarterly,9(4),389-421. Martinez, J. (2009). Public Administration Ethics for the 21st Century. California: ABC-CLIO LLC. Miller, K., Joseph, L., & Apker, J. (2000). Strategic ambiguity in the role development process. Journal of Applied Communication Research, 28(3), 193-214. Millner, A. (2011). Strategic Ambiguity and Proxy Communication in Orgnizational Crises:The Peanut Corporation of America Case. University of Kentucky: Proquest LLC. Norman, F. (1992). Discourse and Social Change. Cambridge: Polity. Paul, J., & Strbiak, C. (1997). The Ethics of Strategic Ambiguity. Journal of Business Communication, 34(2), 149-159. Pulford, B., & Colman, A. (2007). Ambiguous games: Evidence for strategic ambiguity aversion. The Quarterly Journal of Experimental Psychology, 60(8), 1083-1100. Putnam, L. (1981). Equivocal Messages in Organizations. Annual Meeting of the International Communication Association (s. 1-46). Minneapolis: Educational Resources Information Center. Ring, P., & Perry, J. (1985). Strategic Management in Public and Private Organizations: Implications of Distincitve Contexts and Constraints. Academy of Management Review, 10, 276-286. Rosenbloom, D. (1998). Public Administration. New York: McGraw-Hill. Samovar, L. (1962). Ambiguity and unequivocation in the Kennedy-Nixon televesion debates. Quarterly Journal of Speech, 48, 277-279. Sellnow, T.L.& Ulmer, R.R.(1995). Ambiguous argument as advocacy in organizational crisis communication. Argumentation and Advocacy, 31, 138-150. Shafritz, J., Russell, E., Borick, C., & Hyde, A. (2016). Introducing Public Administration (9th edition b.). New York: Routledge. Smith, S., Atkin, C., & Roznowski, J. (2006). Are "drink responsibly" alcohol campaigns strategically ambiguous? Health Communication, 20(1), 1-11. Tarbet, S. (2010). Communicating During an Economic Crisis: An Examination of the Use of Strategic Ambiguity Within the Banking Industry. Clemson University: UMI,Proquest Dissertations. Ulmer, R., & Sellnow, T. (1997). Strategic Ambiguity and the Ethic of Significant Choice in the Tobacco Industry's Crisis Communication. Communication Studies, 48(3), 215-233. Ulmer, R., & Sellnow, T. (2000). Consistent Questions of Ambiguity in Organizational Crisis Communication: Jack in the Box as a Case Study. Journal of Business Ethics, 25(2), 143-155. Ulmer, R.R., Sellnow, T.L.. & Seeger, M.W. (2011). Effective crisis communication:Moving from crisis to opportunity (2nd ed.). Los Angeles, CA: Sage Publications,Inc. Weick,K.E. (1995).Sensemaking in organizations. Thousand Oaks,CA:Sage Williams, M., & Goss, B. (1975). Equivocation: Character Insurance. Human Communication Research, 1, 265-270. Zimbardo, P. (1960). Verbal ambiguity and judgemental distortion. Psychological Reports, 6, 57-58.
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Details
| Primary Language | Turkish |
|---|---|
| Journal Section | Articles |
| Authors | |
| Publication Date | June 1, 2018 |
| Submission Date | March 28, 2018 |
| Published in Issue | Year 2018 Volume: 19 Issue: 1 |