THE EFFECT OF GREEN INNOVATION AND CORPORATE SUSTAINABILITY ON FIRM PERFORMANCE: THE MEDIATING ROLE OF OPENNESS TO ORGANIZATIONAL CHANGE

Abstract

When considering the impact of sustainability-focused firms on the global economy, the concepts of green innovation and corporate sustainability hold significant importance in the literature. The main purpose of this research, based on the current literature, is to examine the mediating role of organizational change in the impact of green innovation and corporate sustainability on firm performance. This study aims to contribute to the literature, researchers, managerial practices, and policymakers. Using a sample of 399 firms operating in the industrial and service sectors in the Marmara region, the study investigates whether the efforts of these firms in green innovation and corporate sustainability create a positive impact on firm performance and whether openness to organizational change plays a mediating role in these relationships. The findings reveal that green innovation and corporate sustainability positively affect firm performance; however, the effect of openness to organizational change is relatively less significant. Openness to organizational change demonstrates a low level of partial mediation in the relationship between green innovation and firm performance, whereas it exhibits full mediation in the relationship between corporate sustainability and firm performance. Current findings confirm the importance of green innovation, corporate sustainability, and openness to organizational change in managing firm performance. Consequently, this research expands our knowledge on how firm performance can be enhanced through green innovation types and corporate sustainability practices and how openness to organizational change can mediate these relationships.

Keywords

• Green Innovation
• Corporate Sustainability
• Openness to Organizational Change
• Firm Performance

YEŞİL İNOVASYON VE KURUMSAL SÜRDÜRÜLEBİLİRLİĞİN FİRMA PERFORMANSINA ETKİSİ: ÖRGÜTSEL DEĞİŞİME AÇIKLIĞIN ARACILIK ROLÜ

Abstract

Sürdürülebilir odaklı firmaların küresel ekonomideki etkisi ele alındığında, yeşil inovasyon ve kurumsal sürdürülebilirlik kavramlarının literatürde büyük bir öneme sahip olduğu görülmektedir. Güncel literatüre dayanan bu araştırmanın temel amacı; yeşil inovasyon ve kurumsal sürdürülebilirliğin firma performansı üzerindeki etkisinde örgütsel değişimin aracılık rolünü incelemektir. Bu çalışma ile literatüre, araştırmacılara, yöneticilere ve politika yapıcılara katkı sağlanması hedeflenmektedir. Çalışma, Marmara bölgesinde sanayi ve hizmet sektöründe faaliyet gösteren firmalardan oluşan bir örneklem kullanarak, 399 firmanın yeşil inovasyon ve kurumsal sürdürülebilirlik alanındaki çalışmalarının firma performansı üzerinde olumlu bir etki yaratıp yaratmadığını ve bu ilişkilerde örgütsel değişime açıklığın aracılık edip etmediğini incelemektedir. Bulgular, yeşil inovasyon ve kurumsal sürdürülebilirliğin firma performansını olumlu yönde etkilediğini ancak örgütsel değişime açıklığın etkisinin göreceli olarak daha az olduğunu ortaya koymaktadır. Örgütsel değişime açıklık yeşil inovasyonun firma performansı ile olan ilişkisinde düşük düzeyde kısmi aracılık etkisi göstermiş, kurumsal sürdürülebilirliğin firma performansı ile olan ilişkisinde tam aracılık etkisi göstermiştir. Güncel bulgular, firmaların performansının yönetilmesinde yeşil inovasyon, kurumsal sürdürülebilirlik ve örgütsel değişime açıklığın öneminin doğrulandığını göstermektedir. Sonuç olarak bu araştırma, yeşil inovasyon türleri ve kurumsal sürdürülebilirlik uygulamaları yoluyla firma performansının nasıl artırılabileceğini ve örgütsel değişime açıklığın bu ilişkilere nasıl aracılık edebileceği hakkındaki bilgimizi genişletmektedir.

Keywords

• Yeşil İnovasyon
• Kurumsal Sürüdürülebilirlik
• Örgütsel Değişime Açıklık
• Firma Performansı

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