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e-ISSN: 2547-9601
PUBLISHER: PAZARLAMA VE PAZARLAMA ARAŞTIRMALARI DERNEĞI

Publication Model: Periodical Publication (January - May - September)

Journal Boards

Editör

Öznur Özkan Tektaş
Prof. Dr. Öznur Özkan Tektaş
HACETTEPE ÜNİVERSİTESİ
Industrial Marketing, Marketing

Editör Yardımcıları

NT
Assoc. Prof. Dr. Niray Tunçel
HACETTEPE ÜNİVERSİTESİ
Consumer Behaviour, Digital Marketing, Entrepreneurial Marketing
Asst. Prof. Dr. Mehmet Özer
ANKARA SOSYAL BİLİMLER ÜNİVERSİTESİ
Social Marketing, Digital Marketing, Product and Brand Management, Consumer Behaviour, Marketing Communications
ÖS
Assoc. Prof. Özge Sığırcı
KIRKLARELİ ÜNİVERSİTESİ
Pricing

Dil Editörü ve Sekreterya

H. Mirac Güneş
Res. Assist. H. Mirac Güneş
HACETTEPE ÜNİVERSİTESİ
Service Marketing, Industrial Marketing, Marketing Research Methodology, Consumer Behaviour

Editör Kurulu

Consumer Behaviour, Marketing Research Methodology
CE
Prof. Dr. Canan Eryiğit
Hacettepe Üniversitesi
Marketing, International Marketing
ED
Prof. Dr. Emre Şahin Dölarslan
ÇANKIRI KARATEKİN ÜNİVERSİTESİ
Marketing Management, Political Marketing, Marketing Communications, Service Marketing, Product and Brand Management, Consumer Behaviour
NA
Prof. Dr. Nilüfer Aydınoğlu
KOÇ ÜNİVERSİTESİ
Product and Brand Management, Consumer Behaviour, Marketing Communications
İbrahim Taylan Dörtyol
Consumer Behaviour
İlayda İpek
Assoc. Prof. Dr. İlayda İpek
DOKUZ EYLÜL ÜNİVERSİTESİ
Product and Brand Management, International Marketing, Consumer Behaviour, Social Marketing, Marketing Management
İpek Kazançoğlu
Prof. Dr. İpek Kazançoğlu
EGE ÜNİVERSİTESİ
Industrial Marketing, Consumer Behaviour, Marketing Management, Digital Marketing, Product and Brand Management
NT
Assoc. Prof. Dr. Niray Tunçel
HACETTEPE ÜNİVERSİTESİ
Consumer Behaviour, Digital Marketing, Entrepreneurial Marketing
Sıddık Bozkurt
Assoc. Prof. Dr. Sıddık Bozkurt
OSMANİYE KORKUT ATA ÜNİVERSİTESİ
Digital Marketing, Consumer Behaviour
SS
Assoc. Prof. Dr. Steven Seggie
ESSEC Business School
International Marketing, Entrepreneurial Marketing, Marketing Management
Asst. Prof. Dr. Mehmet Özer
ANKARA SOSYAL BİLİMLER ÜNİVERSİTESİ
Social Marketing, Digital Marketing, Product and Brand Management, Consumer Behaviour, Marketing Communications
ÖS
Assoc. Prof. Özge Sığırcı
KIRKLARELİ ÜNİVERSİTESİ
Pricing
FA
Assoc. Prof. Dr. Feray Adiguzel
Nottingham Business School
Consumer Behaviour, Digital Marketing, Advertisement, Marketing Research Methodology
Elif Üstündağlı Erten
Assoc. Prof. Dr. Elif Üstündağlı Erten
EGE ÜNİVERSİTESİ, İKTİSADİ VE İDARİ BİLİMLER FAKÜLTESİ
Intercultural Communication, Marketing Communications, Consumer Behaviour, Marketing (Other), Marketing Research Methodology
Selcen Öztürkcan
Prof. Dr. Selcen Öztürkcan
LINNAEUS UNIVERSITY
New Media, Digital Marketing, Digital Advertising, Social Media Applications and Analysis, Consumer Behaviour, Social Robotics, Marketing, Digital Health
NP
International Marketing, Entrepreneurial Marketing, Marketing Theory, Industrial Marketing

Danışma Kurulu

Prof. Dr. Alper Özer
Ankara Üniversitesi
Marketing
BK
Prof. Dr. Bahtışen Kavak
İSTANBUL AREL ÜNİVERSİTESİ
Marketing Research Methodology
Bayram Zafer Erdoğan
Prof. Dr. Bayram Zafer Erdoğan
Anadolu Üniversitesi
Marketing, Entrepreneurship, Marketing Communications, Marketing Research Methodology
EG
Prof. Dr. Ercan Gegez
İstanbul Topkapı Üniversitesi
Consumer Behaviour
SH
Management Information Systems, Marketing Research Methodology, Digital Marketing, Marketing, Data Mining and Knowledge Discovery
Yüksel Ekinci
Prof. Dr. Yüksel Ekinci
University of Portsmouth
Product and Brand Management
CM
Consumer Behaviour
Selcen Öztürkcan
Prof. Dr. Selcen Öztürkcan
LINNAEUS UNIVERSITY
New Media, Digital Marketing, Digital Advertising, Social Media Applications and Analysis, Consumer Behaviour, Social Robotics, Marketing, Digital Health

Teknik Editör

H. Mirac Güneş
Res. Assist. H. Mirac Güneş
HACETTEPE ÜNİVERSİTESİ
Service Marketing, Industrial Marketing, Marketing Research Methodology, Consumer Behaviour
Last Update Time: November 4, 2025