Research Fields
Marketing Management
Social Marketing
Consumer Behaviour
International Marketing
Product and Brand Management
Institution
DOKUZ EYLÜL ÜNİVERSİTESİ
Popular Publications
Publications
Articles published in
Editorship
Editorial Board Memberships
Reviews
Publications
Popular Publications: It is determined automatically by the researchers doing research in DergiPark according to the statistics of being added to the favorites.
CrossRef Cited: The citations shown in DergiPark are drawn from CrossRef. For this, the cited and cited articles must be registered in CrossRef (DOI number).
^: Citation numbers are reflected in the system by DergiPark at certain periods.
: Click to get information about the DergiPark User Badge.
: Click to get information about the DergiPark User Badge.
Interactive Guide Tool
If you want to see the panel introduction, you can click Start Tour.