Exploring University Students’ Interactions with Chatgpt in Education: An Examination of Usages Based on the UTAUT Model
Abstract
Recent advancements in AI have led to educational chatbots like ChatGPT, enhancing student engagement through personalized, interactive experiences. These tools provide tailored assistance and immediate feedback, improving learning outcomes. The Unified Theory of Acceptance and Use of Technology (UTAUT) model identifies four key factors—PE, EE, SI, and FC —that influence technology adoption. In ChatGPT’s case, these factors affect students’ perceptions of the tool’s usefulness, ease of use, and available support. This study explores PE, EE, SI, and FC in ChatGPT use, focusing on differences between undergraduate and postgraduate students. 40 participants were interviewed using snowball sampling. Data were analyzed descriptively, with key statements quoted for insight. PE factors for undergraduates include task efficiency, convenience, academic productivity, and reliability issues, while postgraduates emphasized academic support, research applications, and reliability issues, with perceived usefulness and reliability common across both groups. EE factors for undergraduates include ease of use, prior experience, and educational assistance, while postgraduates emphasized prior experience, over-reliance, and self-reliance, with prior experience as the common theme. SIs for undergraduates are driven by “social pressure,” while postgraduates are influenced by “misuse anxiety” and “independent usage.” FC for both groups are centered on “accessibility,” focusing on free availability.
References
- Jain, N. K., Bhaskar, K., & Jain, S. (2022). What drives adoption intention of electric vehicles in India? An integrated UTAUT model with environmental concerns, perceived risk, and government support. Research in Transportation Business & Management, 42, Article 100730. https://doi.org/10.1016/j.rtbm.2021.100730
Abstract
References
- Jain, N. K., Bhaskar, K., & Jain, S. (2022). What drives adoption intention of electric vehicles in India? An integrated UTAUT model with environmental concerns, perceived risk, and government support. Research in Transportation Business & Management, 42, Article 100730. https://doi.org/10.1016/j.rtbm.2021.100730
Details
| Primary Language | English |
|---|---|
| Subjects | Communications and Media Policy, Communication Psychology |
| Journal Section | 2025 5/2 (October) |
| Authors | |
| Publication Date | October 29, 2025 |
| Submission Date | September 25, 2025 |
| Acceptance Date | October 5, 2025 |
| Published in Issue | Year 2025 Volume: 5 Issue: 2 |
Dear Author(s),
Requests or personal needs that may undermine the transparency, fairness, and adherence to scientific ethical standards of the publication process, or that may create the perception of pressure on the editorial board or reviewers, should not be included in the “notes to the editor” section or sent via email to the editorial team. We thank you for your understanding and sensitivity on this matter.
In addition, as part of the manuscript submission process, it is required to complete the Artificial Intelligence Use Declaration and upload it to the journal system along with the Copyright Transfer Form. These documents are essential to ensure transparency and maintain ethical standards throughout the editorial process.
You can access the relevant forms via the links at the top of the page as well as in the Documents section. Please ensure that the forms are filled out completely and accurately to avoid delays in the review process.