Abstract
Keywords
Sanat müzeleri marka kimliği grafik tasarım Art museums have started to internalize some strategies to create or develop brand identity due to the change and development processes in the activities of cultural institutions. The main purpose of art museums in creating brand identity can be said that to create resources for permanent visitors and to provide the experience of repeating the visit. Establishing a brand identity has become an important management strategy for reasons such as creating a bond with visitors through the brand reaching wider audiences through various methods attracting the attention of investors and creating a sense of trust. Along with the renovation and opening of the Amsterdam Rijksmuseum in 2013 the museum has made significant changes to reconstruct and redefine its identity. This research aims to reveal the current state of branding practices in art museums the meaning of the museum brand and the steps taken by art museums to create their brand identities through the example of the Amsterdam Rijksmuseum with the document analysis method. The research points out the main elements of the approach of the museum towards the innovative methods specifically for the brand identity and explains comprehensively through the planned and implemented examples. Art museum brand identity graphics design
References
- Den, B. H., Dera, J., Joosten, J., & Steenmeijer, M. (2021). Branding Books across the ages: Strategies and key concepts in literary branding (1 b.). Amsterdam: University Press.
- Stallabrass, J. (2013). The branding of the museum. Art History, 37(1), 148–165.
- Küçük, M. (2022). Müze Tarih kavram deneyim. İstanbul: İletişim.
- Lu F. (2021). Operation Night Watch: How Rijksmuseum Tapped AI To Restore A Rembrandt. https://jingculturecrypto.com/rijksmuseum-rembrandt-night-watch-ai-restoration/
- Mihailovich, P. (2006). Kinship branding: A concept of holism and evolution for the nation brand. Place Branding, 2(3), 229–247.
- Montgomery A. (2012). Irma Boom’s new Rijksmuseum identity. https://www.designweek.co.uk/issues/february-2011-online/irma-booms-new-rijksmuseum-identity/
- Rijksmuseum (2023) Vision and mission. https://www.rijksmuseum.nl/en/about-us/what-we-do/vision-and-mission
- Rühse V. (2017) The Digital Collection of the Rijksmuseum Open Content and the Commercialization of a National Museum. Berlin: Walter De Gruyter GmbH.
- Vivant, E. (2011). Who brands whom?: the role of local authorities in the branching of art museums. Town Planning Review, 82(1), 99–115.
- Wallace, M. A. (2016). Museum branding how to create and maintain image, loyalty, and support. (2 b.). New York: Rowman &Littlefield.
- Zaman A. (2020). Operation Night Watch": A Branding Strategy to Promote the Rijksmuseum and Re-endorse their values. https://www.academia.edu/49908679/_Operation_Night_Watch_A_Branding_Strategy_to_Promote_the_Rijksmuseum_and_Re_endorse_their_values
- Görsel 1. Rijksmuseum eski (üst) ve yeni (alt) logo tasarımları. https://www.designweek.co.uk/issues/february-2011-online/irma-booms-new-rijksmuseum-identity/, Erişim tarihi: 23.12.2022.
- Görsel 2. Rijksmuseum kurumsal kimlik tasarımları. https://www.designweek.co.uk/issues/february-2011-online/irma-booms-new-rijksmuseum-identity/, Erişim tarihi: 23.12.2022.
- Görsel 3. Bijenkorf mağazası rijksmuseum temalı vitrin tasarımları. http://thebwd.com/piece-of-art-inspiration-window-display-at-de-bijenkorf/, Erişim tarihi: 10.12.2022.
- Görsel 4. Dijital eserlerin erişime açıldığı Rijksstudio web sayfası. https://www.rijksmuseum.nl/nl/rijksstudio?ii=0&p=0&from=2023-01-20T06%3A12%3A18.6984576Z, Erişim tarihi: 12.10.2022.
- Görsel 5. Rijksstudio ödülünü kazanan ürün tasarımları ve ilham alınan eserler. https://www.rijksmuseum.nl/en/rijksstudio/144597--entries-rijksstudio-award/creations, Erişim tarihi: 03.09.2022.
- Görsel 6. Gece Nöbeti Operasyonu restorasyon çalışması., https://www.youtube.com/watch?v=cLH_ur6IAQ8, Erişim tarihi: 01.08.2022.
- Görsel 7. Gece Nöbeti Operasyonu restorasyon çalışması Youtube gösterimi. https://www.youtube.com/watch?v=cLH_ur6IAQ8, Erişim tarihi: 01.08.2022.
Abstract
Sanat müzelerinde, kültür kurumlarının faaliyetlerinde meydana gelen değişim ve gelişim süreçleri nedeniyle marka kimliği oluşturmak veya geliştirmek için bazı stratejiler benimsemeye başlamıştır. Sanat müzelerinde marka kimliği oluşturmasındaki asıl amacının, daimi ziyaretçiler oluşturması için kaynak yaratması ve tekrar ziyaret etme deneyimini sağlaması olduğu söylenebilir. Marka yoluyla ziyaretçilerle bağ oluşturulması, çeşitli yöntemlerle daha geniş kitlelere ulaşılması, yatırımcıların dikkatinin çekilmesi ve güven duygusunun hissettirilmesi gibi nedenlerle marka kimliğinin oluşturulması önemli bir yönetim stratejisi haline gelmiştir. Amsterdam Rijksmuseum’un 2013 yılında yenilerek açılmasıyla beraber müze kimliğini yeniden oluşturmak ve tanımlamak için önemli değişiklikler gerçekleştirmiştir. Bu araştırmada sanat müzelerinde gerçekleşen markalaşma uygulamalarının güncel durumu, müze markasının ne anlama geldiği ve sanat müzelerinin marka kimliklerini oluşturmak için attıkları adımlar doküman analizi yöntemiyle Amsterdam Rijksmuseum örneği üzerinden ortaya koymak amaçlanmaktadır. Çalışmada marka kimliği özelinde müzenin yenilikçi yöntemlere yaklaşımının ana unsurlarına işaret edilerek, planlanmış ve uygulanmış örnekler üzerinden kapsamlı bir şekilde anlatılmıştır.
Keywords
References
- Den, B. H., Dera, J., Joosten, J., & Steenmeijer, M. (2021). Branding Books across the ages: Strategies and key concepts in literary branding (1 b.). Amsterdam: University Press.
- Stallabrass, J. (2013). The branding of the museum. Art History, 37(1), 148–165.
- Küçük, M. (2022). Müze Tarih kavram deneyim. İstanbul: İletişim.
- Lu F. (2021). Operation Night Watch: How Rijksmuseum Tapped AI To Restore A Rembrandt. https://jingculturecrypto.com/rijksmuseum-rembrandt-night-watch-ai-restoration/
- Mihailovich, P. (2006). Kinship branding: A concept of holism and evolution for the nation brand. Place Branding, 2(3), 229–247.
- Montgomery A. (2012). Irma Boom’s new Rijksmuseum identity. https://www.designweek.co.uk/issues/february-2011-online/irma-booms-new-rijksmuseum-identity/
- Rijksmuseum (2023) Vision and mission. https://www.rijksmuseum.nl/en/about-us/what-we-do/vision-and-mission
- Rühse V. (2017) The Digital Collection of the Rijksmuseum Open Content and the Commercialization of a National Museum. Berlin: Walter De Gruyter GmbH.
- Vivant, E. (2011). Who brands whom?: the role of local authorities in the branching of art museums. Town Planning Review, 82(1), 99–115.
- Wallace, M. A. (2016). Museum branding how to create and maintain image, loyalty, and support. (2 b.). New York: Rowman &Littlefield.
- Zaman A. (2020). Operation Night Watch": A Branding Strategy to Promote the Rijksmuseum and Re-endorse their values. https://www.academia.edu/49908679/_Operation_Night_Watch_A_Branding_Strategy_to_Promote_the_Rijksmuseum_and_Re_endorse_their_values
- Görsel 1. Rijksmuseum eski (üst) ve yeni (alt) logo tasarımları. https://www.designweek.co.uk/issues/february-2011-online/irma-booms-new-rijksmuseum-identity/, Erişim tarihi: 23.12.2022.
- Görsel 2. Rijksmuseum kurumsal kimlik tasarımları. https://www.designweek.co.uk/issues/february-2011-online/irma-booms-new-rijksmuseum-identity/, Erişim tarihi: 23.12.2022.
- Görsel 3. Bijenkorf mağazası rijksmuseum temalı vitrin tasarımları. http://thebwd.com/piece-of-art-inspiration-window-display-at-de-bijenkorf/, Erişim tarihi: 10.12.2022.
- Görsel 4. Dijital eserlerin erişime açıldığı Rijksstudio web sayfası. https://www.rijksmuseum.nl/nl/rijksstudio?ii=0&p=0&from=2023-01-20T06%3A12%3A18.6984576Z, Erişim tarihi: 12.10.2022.
- Görsel 5. Rijksstudio ödülünü kazanan ürün tasarımları ve ilham alınan eserler. https://www.rijksmuseum.nl/en/rijksstudio/144597--entries-rijksstudio-award/creations, Erişim tarihi: 03.09.2022.
- Görsel 6. Gece Nöbeti Operasyonu restorasyon çalışması., https://www.youtube.com/watch?v=cLH_ur6IAQ8, Erişim tarihi: 01.08.2022.
- Görsel 7. Gece Nöbeti Operasyonu restorasyon çalışması Youtube gösterimi. https://www.youtube.com/watch?v=cLH_ur6IAQ8, Erişim tarihi: 01.08.2022.
Abstract
Keywords
Sanat müzeleri marka kimliği grafik tasarım Art museums have started to internalize some strategies to create or develop brand identity due to the change and development processes in the activities of cultural institutions. The main purpose of art museums in creating brand identity can be said that to create resources for permanent visitors and to provide the experience of repeating the visit. Establishing a brand identity has become an important management strategy for reasons such as creating a bond with visitors through the brand reaching wider audiences through various methods attracting the attention of investors and creating a sense of trust. Along with the renovation and opening of the Amsterdam Rijksmuseum in 2013 the museum has made significant changes to reconstruct and redefine its identity. This research aims to reveal the current state of branding practices in art museums the meaning of the museum brand and the steps taken by art museums to create their brand identities through the example of the Amsterdam Rijksmuseum with the document analysis method. The research points out the main elements of the approach of the museum towards the innovative methods specifically for the brand identity and explains comprehensively through the planned and implemented examples. Art museum brand identity graphics design
References
- Den, B. H., Dera, J., Joosten, J., & Steenmeijer, M. (2021). Branding Books across the ages: Strategies and key concepts in literary branding (1 b.). Amsterdam: University Press.
- Stallabrass, J. (2013). The branding of the museum. Art History, 37(1), 148–165.
- Küçük, M. (2022). Müze Tarih kavram deneyim. İstanbul: İletişim.
- Lu F. (2021). Operation Night Watch: How Rijksmuseum Tapped AI To Restore A Rembrandt. https://jingculturecrypto.com/rijksmuseum-rembrandt-night-watch-ai-restoration/
- Mihailovich, P. (2006). Kinship branding: A concept of holism and evolution for the nation brand. Place Branding, 2(3), 229–247.
- Montgomery A. (2012). Irma Boom’s new Rijksmuseum identity. https://www.designweek.co.uk/issues/february-2011-online/irma-booms-new-rijksmuseum-identity/
- Rijksmuseum (2023) Vision and mission. https://www.rijksmuseum.nl/en/about-us/what-we-do/vision-and-mission
- Rühse V. (2017) The Digital Collection of the Rijksmuseum Open Content and the Commercialization of a National Museum. Berlin: Walter De Gruyter GmbH.
- Vivant, E. (2011). Who brands whom?: the role of local authorities in the branching of art museums. Town Planning Review, 82(1), 99–115.
- Wallace, M. A. (2016). Museum branding how to create and maintain image, loyalty, and support. (2 b.). New York: Rowman &Littlefield.
- Zaman A. (2020). Operation Night Watch": A Branding Strategy to Promote the Rijksmuseum and Re-endorse their values. https://www.academia.edu/49908679/_Operation_Night_Watch_A_Branding_Strategy_to_Promote_the_Rijksmuseum_and_Re_endorse_their_values
- Görsel 1. Rijksmuseum eski (üst) ve yeni (alt) logo tasarımları. https://www.designweek.co.uk/issues/february-2011-online/irma-booms-new-rijksmuseum-identity/, Erişim tarihi: 23.12.2022.
- Görsel 2. Rijksmuseum kurumsal kimlik tasarımları. https://www.designweek.co.uk/issues/february-2011-online/irma-booms-new-rijksmuseum-identity/, Erişim tarihi: 23.12.2022.
- Görsel 3. Bijenkorf mağazası rijksmuseum temalı vitrin tasarımları. http://thebwd.com/piece-of-art-inspiration-window-display-at-de-bijenkorf/, Erişim tarihi: 10.12.2022.
- Görsel 4. Dijital eserlerin erişime açıldığı Rijksstudio web sayfası. https://www.rijksmuseum.nl/nl/rijksstudio?ii=0&p=0&from=2023-01-20T06%3A12%3A18.6984576Z, Erişim tarihi: 12.10.2022.
- Görsel 5. Rijksstudio ödülünü kazanan ürün tasarımları ve ilham alınan eserler. https://www.rijksmuseum.nl/en/rijksstudio/144597--entries-rijksstudio-award/creations, Erişim tarihi: 03.09.2022.
- Görsel 6. Gece Nöbeti Operasyonu restorasyon çalışması., https://www.youtube.com/watch?v=cLH_ur6IAQ8, Erişim tarihi: 01.08.2022.
- Görsel 7. Gece Nöbeti Operasyonu restorasyon çalışması Youtube gösterimi. https://www.youtube.com/watch?v=cLH_ur6IAQ8, Erişim tarihi: 01.08.2022.
Abstract
Keywords
Sanat müzeleri marka kimliği grafik tasarım Art museums have started to internalize some strategies to create or develop brand identity due to the change and development processes in the activities of cultural institutions. The main purpose of art museums in creating brand identity can be said that to create resources for permanent visitors and to provide the experience of repeating the visit. Establishing a brand identity has become an important management strategy for reasons such as creating a bond with visitors through the brand reaching wider audiences through various methods attracting the attention of investors and creating a sense of trust. Along with the renovation and opening of the Amsterdam Rijksmuseum in 2013 the museum has made significant changes to reconstruct and redefine its identity. This research aims to reveal the current state of branding practices in art museums the meaning of the museum brand and the steps taken by art museums to create their brand identities through the example of the Amsterdam Rijksmuseum with the document analysis method. The research points out the main elements of the approach of the museum towards the innovative methods specifically for the brand identity and explains comprehensively through the planned and implemented examples. Art museum brand identity graphics design
References
- Den, B. H., Dera, J., Joosten, J., & Steenmeijer, M. (2021). Branding Books across the ages: Strategies and key concepts in literary branding (1 b.). Amsterdam: University Press.
- Stallabrass, J. (2013). The branding of the museum. Art History, 37(1), 148–165.
- Küçük, M. (2022). Müze Tarih kavram deneyim. İstanbul: İletişim.
- Lu F. (2021). Operation Night Watch: How Rijksmuseum Tapped AI To Restore A Rembrandt. https://jingculturecrypto.com/rijksmuseum-rembrandt-night-watch-ai-restoration/
- Mihailovich, P. (2006). Kinship branding: A concept of holism and evolution for the nation brand. Place Branding, 2(3), 229–247.
- Montgomery A. (2012). Irma Boom’s new Rijksmuseum identity. https://www.designweek.co.uk/issues/february-2011-online/irma-booms-new-rijksmuseum-identity/
- Rijksmuseum (2023) Vision and mission. https://www.rijksmuseum.nl/en/about-us/what-we-do/vision-and-mission
- Rühse V. (2017) The Digital Collection of the Rijksmuseum Open Content and the Commercialization of a National Museum. Berlin: Walter De Gruyter GmbH.
- Vivant, E. (2011). Who brands whom?: the role of local authorities in the branching of art museums. Town Planning Review, 82(1), 99–115.
- Wallace, M. A. (2016). Museum branding how to create and maintain image, loyalty, and support. (2 b.). New York: Rowman &Littlefield.
- Zaman A. (2020). Operation Night Watch": A Branding Strategy to Promote the Rijksmuseum and Re-endorse their values. https://www.academia.edu/49908679/_Operation_Night_Watch_A_Branding_Strategy_to_Promote_the_Rijksmuseum_and_Re_endorse_their_values
- Görsel 1. Rijksmuseum eski (üst) ve yeni (alt) logo tasarımları. https://www.designweek.co.uk/issues/february-2011-online/irma-booms-new-rijksmuseum-identity/, Erişim tarihi: 23.12.2022.
- Görsel 2. Rijksmuseum kurumsal kimlik tasarımları. https://www.designweek.co.uk/issues/february-2011-online/irma-booms-new-rijksmuseum-identity/, Erişim tarihi: 23.12.2022.
- Görsel 3. Bijenkorf mağazası rijksmuseum temalı vitrin tasarımları. http://thebwd.com/piece-of-art-inspiration-window-display-at-de-bijenkorf/, Erişim tarihi: 10.12.2022.
- Görsel 4. Dijital eserlerin erişime açıldığı Rijksstudio web sayfası. https://www.rijksmuseum.nl/nl/rijksstudio?ii=0&p=0&from=2023-01-20T06%3A12%3A18.6984576Z, Erişim tarihi: 12.10.2022.
- Görsel 5. Rijksstudio ödülünü kazanan ürün tasarımları ve ilham alınan eserler. https://www.rijksmuseum.nl/en/rijksstudio/144597--entries-rijksstudio-award/creations, Erişim tarihi: 03.09.2022.
- Görsel 6. Gece Nöbeti Operasyonu restorasyon çalışması., https://www.youtube.com/watch?v=cLH_ur6IAQ8, Erişim tarihi: 01.08.2022.
- Görsel 7. Gece Nöbeti Operasyonu restorasyon çalışması Youtube gösterimi. https://www.youtube.com/watch?v=cLH_ur6IAQ8, Erişim tarihi: 01.08.2022.
Abstract
Keywords
Sanat müzeleri marka kimliği grafik tasarım Art museums have started to internalize some strategies to create or develop brand identity due to the change and development processes in the activities of cultural institutions. The main purpose of art museums in creating brand identity can be said that to create resources for permanent visitors and to provide the experience of repeating the visit. Establishing a brand identity has become an important management strategy for reasons such as creating a bond with visitors through the brand reaching wider audiences through various methods attracting the attention of investors and creating a sense of trust. Along with the renovation and opening of the Amsterdam Rijksmuseum in 2013 the museum has made significant changes to reconstruct and redefine its identity. This research aims to reveal the current state of branding practices in art museums the meaning of the museum brand and the steps taken by art museums to create their brand identities through the example of the Amsterdam Rijksmuseum with the document analysis method. The research points out the main elements of the approach of the museum towards the innovative methods specifically for the brand identity and explains comprehensively through the planned and implemented examples. Art museum brand identity graphics design
References
- Den, B. H., Dera, J., Joosten, J., & Steenmeijer, M. (2021). Branding Books across the ages: Strategies and key concepts in literary branding (1 b.). Amsterdam: University Press.
- Stallabrass, J. (2013). The branding of the museum. Art History, 37(1), 148–165.
- Küçük, M. (2022). Müze Tarih kavram deneyim. İstanbul: İletişim.
- Lu F. (2021). Operation Night Watch: How Rijksmuseum Tapped AI To Restore A Rembrandt. https://jingculturecrypto.com/rijksmuseum-rembrandt-night-watch-ai-restoration/
- Mihailovich, P. (2006). Kinship branding: A concept of holism and evolution for the nation brand. Place Branding, 2(3), 229–247.
- Montgomery A. (2012). Irma Boom’s new Rijksmuseum identity. https://www.designweek.co.uk/issues/february-2011-online/irma-booms-new-rijksmuseum-identity/
- Rijksmuseum (2023) Vision and mission. https://www.rijksmuseum.nl/en/about-us/what-we-do/vision-and-mission
- Rühse V. (2017) The Digital Collection of the Rijksmuseum Open Content and the Commercialization of a National Museum. Berlin: Walter De Gruyter GmbH.
- Vivant, E. (2011). Who brands whom?: the role of local authorities in the branching of art museums. Town Planning Review, 82(1), 99–115.
- Wallace, M. A. (2016). Museum branding how to create and maintain image, loyalty, and support. (2 b.). New York: Rowman &Littlefield.
- Zaman A. (2020). Operation Night Watch": A Branding Strategy to Promote the Rijksmuseum and Re-endorse their values. https://www.academia.edu/49908679/_Operation_Night_Watch_A_Branding_Strategy_to_Promote_the_Rijksmuseum_and_Re_endorse_their_values
- Görsel 1. Rijksmuseum eski (üst) ve yeni (alt) logo tasarımları. https://www.designweek.co.uk/issues/february-2011-online/irma-booms-new-rijksmuseum-identity/, Erişim tarihi: 23.12.2022.
- Görsel 2. Rijksmuseum kurumsal kimlik tasarımları. https://www.designweek.co.uk/issues/february-2011-online/irma-booms-new-rijksmuseum-identity/, Erişim tarihi: 23.12.2022.
- Görsel 3. Bijenkorf mağazası rijksmuseum temalı vitrin tasarımları. http://thebwd.com/piece-of-art-inspiration-window-display-at-de-bijenkorf/, Erişim tarihi: 10.12.2022.
- Görsel 4. Dijital eserlerin erişime açıldığı Rijksstudio web sayfası. https://www.rijksmuseum.nl/nl/rijksstudio?ii=0&p=0&from=2023-01-20T06%3A12%3A18.6984576Z, Erişim tarihi: 12.10.2022.
- Görsel 5. Rijksstudio ödülünü kazanan ürün tasarımları ve ilham alınan eserler. https://www.rijksmuseum.nl/en/rijksstudio/144597--entries-rijksstudio-award/creations, Erişim tarihi: 03.09.2022.
- Görsel 6. Gece Nöbeti Operasyonu restorasyon çalışması., https://www.youtube.com/watch?v=cLH_ur6IAQ8, Erişim tarihi: 01.08.2022.
- Görsel 7. Gece Nöbeti Operasyonu restorasyon çalışması Youtube gösterimi. https://www.youtube.com/watch?v=cLH_ur6IAQ8, Erişim tarihi: 01.08.2022.
Abstract
Keywords
Sanat müzeleri marka kimliği grafik tasarım Art museums have started to internalize some strategies to create or develop brand identity due to the change and development processes in the activities of cultural institutions. The main purpose of art museums in creating brand identity can be said that to create resources for permanent visitors and to provide the experience of repeating the visit. Establishing a brand identity has become an important management strategy for reasons such as creating a bond with visitors through the brand reaching wider audiences through various methods attracting the attention of investors and creating a sense of trust. Along with the renovation and opening of the Amsterdam Rijksmuseum in 2013 the museum has made significant changes to reconstruct and redefine its identity. This research aims to reveal the current state of branding practices in art museums the meaning of the museum brand and the steps taken by art museums to create their brand identities through the example of the Amsterdam Rijksmuseum with the document analysis method. The research points out the main elements of the approach of the museum towards the innovative methods specifically for the brand identity and explains comprehensively through the planned and implemented examples. Art museum brand identity graphics design
References
- Den, B. H., Dera, J., Joosten, J., & Steenmeijer, M. (2021). Branding Books across the ages: Strategies and key concepts in literary branding (1 b.). Amsterdam: University Press.
- Stallabrass, J. (2013). The branding of the museum. Art History, 37(1), 148–165.
- Küçük, M. (2022). Müze Tarih kavram deneyim. İstanbul: İletişim.
- Lu F. (2021). Operation Night Watch: How Rijksmuseum Tapped AI To Restore A Rembrandt. https://jingculturecrypto.com/rijksmuseum-rembrandt-night-watch-ai-restoration/
- Mihailovich, P. (2006). Kinship branding: A concept of holism and evolution for the nation brand. Place Branding, 2(3), 229–247.
- Montgomery A. (2012). Irma Boom’s new Rijksmuseum identity. https://www.designweek.co.uk/issues/february-2011-online/irma-booms-new-rijksmuseum-identity/
- Rijksmuseum (2023) Vision and mission. https://www.rijksmuseum.nl/en/about-us/what-we-do/vision-and-mission
- Rühse V. (2017) The Digital Collection of the Rijksmuseum Open Content and the Commercialization of a National Museum. Berlin: Walter De Gruyter GmbH.
- Vivant, E. (2011). Who brands whom?: the role of local authorities in the branching of art museums. Town Planning Review, 82(1), 99–115.
- Wallace, M. A. (2016). Museum branding how to create and maintain image, loyalty, and support. (2 b.). New York: Rowman &Littlefield.
- Zaman A. (2020). Operation Night Watch": A Branding Strategy to Promote the Rijksmuseum and Re-endorse their values. https://www.academia.edu/49908679/_Operation_Night_Watch_A_Branding_Strategy_to_Promote_the_Rijksmuseum_and_Re_endorse_their_values
- Görsel 1. Rijksmuseum eski (üst) ve yeni (alt) logo tasarımları. https://www.designweek.co.uk/issues/february-2011-online/irma-booms-new-rijksmuseum-identity/, Erişim tarihi: 23.12.2022.
- Görsel 2. Rijksmuseum kurumsal kimlik tasarımları. https://www.designweek.co.uk/issues/february-2011-online/irma-booms-new-rijksmuseum-identity/, Erişim tarihi: 23.12.2022.
- Görsel 3. Bijenkorf mağazası rijksmuseum temalı vitrin tasarımları. http://thebwd.com/piece-of-art-inspiration-window-display-at-de-bijenkorf/, Erişim tarihi: 10.12.2022.
- Görsel 4. Dijital eserlerin erişime açıldığı Rijksstudio web sayfası. https://www.rijksmuseum.nl/nl/rijksstudio?ii=0&p=0&from=2023-01-20T06%3A12%3A18.6984576Z, Erişim tarihi: 12.10.2022.
- Görsel 5. Rijksstudio ödülünü kazanan ürün tasarımları ve ilham alınan eserler. https://www.rijksmuseum.nl/en/rijksstudio/144597--entries-rijksstudio-award/creations, Erişim tarihi: 03.09.2022.
- Görsel 6. Gece Nöbeti Operasyonu restorasyon çalışması., https://www.youtube.com/watch?v=cLH_ur6IAQ8, Erişim tarihi: 01.08.2022.
- Görsel 7. Gece Nöbeti Operasyonu restorasyon çalışması Youtube gösterimi. https://www.youtube.com/watch?v=cLH_ur6IAQ8, Erişim tarihi: 01.08.2022.
Abstract
Keywords
Sanat müzeleri marka kimliği grafik tasarım Art museums have started to internalize some strategies to create or develop brand identity due to the change and development processes in the activities of cultural institutions. The main purpose of art museums in creating brand identity can be said that to create resources for permanent visitors and to provide the experience of repeating the visit. Establishing a brand identity has become an important management strategy for reasons such as creating a bond with visitors through the brand reaching wider audiences through various methods attracting the attention of investors and creating a sense of trust. Along with the renovation and opening of the Amsterdam Rijksmuseum in 2013 the museum has made significant changes to reconstruct and redefine its identity. This research aims to reveal the current state of branding practices in art museums the meaning of the museum brand and the steps taken by art museums to create their brand identities through the example of the Amsterdam Rijksmuseum with the document analysis method. The research points out the main elements of the approach of the museum towards the innovative methods specifically for the brand identity and explains comprehensively through the planned and implemented examples. Art museum brand identity graphics design
References
- Den, B. H., Dera, J., Joosten, J., & Steenmeijer, M. (2021). Branding Books across the ages: Strategies and key concepts in literary branding (1 b.). Amsterdam: University Press.
- Stallabrass, J. (2013). The branding of the museum. Art History, 37(1), 148–165.
- Küçük, M. (2022). Müze Tarih kavram deneyim. İstanbul: İletişim.
- Lu F. (2021). Operation Night Watch: How Rijksmuseum Tapped AI To Restore A Rembrandt. https://jingculturecrypto.com/rijksmuseum-rembrandt-night-watch-ai-restoration/
- Mihailovich, P. (2006). Kinship branding: A concept of holism and evolution for the nation brand. Place Branding, 2(3), 229–247.
- Montgomery A. (2012). Irma Boom’s new Rijksmuseum identity. https://www.designweek.co.uk/issues/february-2011-online/irma-booms-new-rijksmuseum-identity/
- Rijksmuseum (2023) Vision and mission. https://www.rijksmuseum.nl/en/about-us/what-we-do/vision-and-mission
- Rühse V. (2017) The Digital Collection of the Rijksmuseum Open Content and the Commercialization of a National Museum. Berlin: Walter De Gruyter GmbH.
- Vivant, E. (2011). Who brands whom?: the role of local authorities in the branching of art museums. Town Planning Review, 82(1), 99–115.
- Wallace, M. A. (2016). Museum branding how to create and maintain image, loyalty, and support. (2 b.). New York: Rowman &Littlefield.
- Zaman A. (2020). Operation Night Watch": A Branding Strategy to Promote the Rijksmuseum and Re-endorse their values. https://www.academia.edu/49908679/_Operation_Night_Watch_A_Branding_Strategy_to_Promote_the_Rijksmuseum_and_Re_endorse_their_values
- Görsel 1. Rijksmuseum eski (üst) ve yeni (alt) logo tasarımları. https://www.designweek.co.uk/issues/february-2011-online/irma-booms-new-rijksmuseum-identity/, Erişim tarihi: 23.12.2022.
- Görsel 2. Rijksmuseum kurumsal kimlik tasarımları. https://www.designweek.co.uk/issues/february-2011-online/irma-booms-new-rijksmuseum-identity/, Erişim tarihi: 23.12.2022.
- Görsel 3. Bijenkorf mağazası rijksmuseum temalı vitrin tasarımları. http://thebwd.com/piece-of-art-inspiration-window-display-at-de-bijenkorf/, Erişim tarihi: 10.12.2022.
- Görsel 4. Dijital eserlerin erişime açıldığı Rijksstudio web sayfası. https://www.rijksmuseum.nl/nl/rijksstudio?ii=0&p=0&from=2023-01-20T06%3A12%3A18.6984576Z, Erişim tarihi: 12.10.2022.
- Görsel 5. Rijksstudio ödülünü kazanan ürün tasarımları ve ilham alınan eserler. https://www.rijksmuseum.nl/en/rijksstudio/144597--entries-rijksstudio-award/creations, Erişim tarihi: 03.09.2022.
- Görsel 6. Gece Nöbeti Operasyonu restorasyon çalışması., https://www.youtube.com/watch?v=cLH_ur6IAQ8, Erişim tarihi: 01.08.2022.
- Görsel 7. Gece Nöbeti Operasyonu restorasyon çalışması Youtube gösterimi. https://www.youtube.com/watch?v=cLH_ur6IAQ8, Erişim tarihi: 01.08.2022.
Abstract
Keywords
Sanat müzeleri marka kimliği grafik tasarım Art museums have started to internalize some strategies to create or develop brand identity due to the change and development processes in the activities of cultural institutions. The main purpose of art museums in creating brand identity can be said that to create resources for permanent visitors and to provide the experience of repeating the visit. Establishing a brand identity has become an important management strategy for reasons such as creating a bond with visitors through the brand reaching wider audiences through various methods attracting the attention of investors and creating a sense of trust. Along with the renovation and opening of the Amsterdam Rijksmuseum in 2013 the museum has made significant changes to reconstruct and redefine its identity. This research aims to reveal the current state of branding practices in art museums the meaning of the museum brand and the steps taken by art museums to create their brand identities through the example of the Amsterdam Rijksmuseum with the document analysis method. The research points out the main elements of the approach of the museum towards the innovative methods specifically for the brand identity and explains comprehensively through the planned and implemented examples. Art museum brand identity graphics design
References
- Den, B. H., Dera, J., Joosten, J., & Steenmeijer, M. (2021). Branding Books across the ages: Strategies and key concepts in literary branding (1 b.). Amsterdam: University Press.
- Stallabrass, J. (2013). The branding of the museum. Art History, 37(1), 148–165.
- Küçük, M. (2022). Müze Tarih kavram deneyim. İstanbul: İletişim.
- Lu F. (2021). Operation Night Watch: How Rijksmuseum Tapped AI To Restore A Rembrandt. https://jingculturecrypto.com/rijksmuseum-rembrandt-night-watch-ai-restoration/
- Mihailovich, P. (2006). Kinship branding: A concept of holism and evolution for the nation brand. Place Branding, 2(3), 229–247.
- Montgomery A. (2012). Irma Boom’s new Rijksmuseum identity. https://www.designweek.co.uk/issues/february-2011-online/irma-booms-new-rijksmuseum-identity/
- Rijksmuseum (2023) Vision and mission. https://www.rijksmuseum.nl/en/about-us/what-we-do/vision-and-mission
- Rühse V. (2017) The Digital Collection of the Rijksmuseum Open Content and the Commercialization of a National Museum. Berlin: Walter De Gruyter GmbH.
- Vivant, E. (2011). Who brands whom?: the role of local authorities in the branching of art museums. Town Planning Review, 82(1), 99–115.
- Wallace, M. A. (2016). Museum branding how to create and maintain image, loyalty, and support. (2 b.). New York: Rowman &Littlefield.
- Zaman A. (2020). Operation Night Watch": A Branding Strategy to Promote the Rijksmuseum and Re-endorse their values. https://www.academia.edu/49908679/_Operation_Night_Watch_A_Branding_Strategy_to_Promote_the_Rijksmuseum_and_Re_endorse_their_values
- Görsel 1. Rijksmuseum eski (üst) ve yeni (alt) logo tasarımları. https://www.designweek.co.uk/issues/february-2011-online/irma-booms-new-rijksmuseum-identity/, Erişim tarihi: 23.12.2022.
- Görsel 2. Rijksmuseum kurumsal kimlik tasarımları. https://www.designweek.co.uk/issues/february-2011-online/irma-booms-new-rijksmuseum-identity/, Erişim tarihi: 23.12.2022.
- Görsel 3. Bijenkorf mağazası rijksmuseum temalı vitrin tasarımları. http://thebwd.com/piece-of-art-inspiration-window-display-at-de-bijenkorf/, Erişim tarihi: 10.12.2022.
- Görsel 4. Dijital eserlerin erişime açıldığı Rijksstudio web sayfası. https://www.rijksmuseum.nl/nl/rijksstudio?ii=0&p=0&from=2023-01-20T06%3A12%3A18.6984576Z, Erişim tarihi: 12.10.2022.
- Görsel 5. Rijksstudio ödülünü kazanan ürün tasarımları ve ilham alınan eserler. https://www.rijksmuseum.nl/en/rijksstudio/144597--entries-rijksstudio-award/creations, Erişim tarihi: 03.09.2022.
- Görsel 6. Gece Nöbeti Operasyonu restorasyon çalışması., https://www.youtube.com/watch?v=cLH_ur6IAQ8, Erişim tarihi: 01.08.2022.
- Görsel 7. Gece Nöbeti Operasyonu restorasyon çalışması Youtube gösterimi. https://www.youtube.com/watch?v=cLH_ur6IAQ8, Erişim tarihi: 01.08.2022.
Abstract
Keywords
Sanat müzeleri marka kimliği grafik tasarım Art museums have started to internalize some strategies to create or develop brand identity due to the change and development processes in the activities of cultural institutions. The main purpose of art museums in creating brand identity can be said that to create resources for permanent visitors and to provide the experience of repeating the visit. Establishing a brand identity has become an important management strategy for reasons such as creating a bond with visitors through the brand reaching wider audiences through various methods attracting the attention of investors and creating a sense of trust. Along with the renovation and opening of the Amsterdam Rijksmuseum in 2013 the museum has made significant changes to reconstruct and redefine its identity. This research aims to reveal the current state of branding practices in art museums the meaning of the museum brand and the steps taken by art museums to create their brand identities through the example of the Amsterdam Rijksmuseum with the document analysis method. The research points out the main elements of the approach of the museum towards the innovative methods specifically for the brand identity and explains comprehensively through the planned and implemented examples. Art museum brand identity graphics design
References
- Den, B. H., Dera, J., Joosten, J., & Steenmeijer, M. (2021). Branding Books across the ages: Strategies and key concepts in literary branding (1 b.). Amsterdam: University Press.
- Stallabrass, J. (2013). The branding of the museum. Art History, 37(1), 148–165.
- Küçük, M. (2022). Müze Tarih kavram deneyim. İstanbul: İletişim.
- Lu F. (2021). Operation Night Watch: How Rijksmuseum Tapped AI To Restore A Rembrandt. https://jingculturecrypto.com/rijksmuseum-rembrandt-night-watch-ai-restoration/
- Mihailovich, P. (2006). Kinship branding: A concept of holism and evolution for the nation brand. Place Branding, 2(3), 229–247.
- Montgomery A. (2012). Irma Boom’s new Rijksmuseum identity. https://www.designweek.co.uk/issues/february-2011-online/irma-booms-new-rijksmuseum-identity/
- Rijksmuseum (2023) Vision and mission. https://www.rijksmuseum.nl/en/about-us/what-we-do/vision-and-mission
- Rühse V. (2017) The Digital Collection of the Rijksmuseum Open Content and the Commercialization of a National Museum. Berlin: Walter De Gruyter GmbH.
- Vivant, E. (2011). Who brands whom?: the role of local authorities in the branching of art museums. Town Planning Review, 82(1), 99–115.
- Wallace, M. A. (2016). Museum branding how to create and maintain image, loyalty, and support. (2 b.). New York: Rowman &Littlefield.
- Zaman A. (2020). Operation Night Watch": A Branding Strategy to Promote the Rijksmuseum and Re-endorse their values. https://www.academia.edu/49908679/_Operation_Night_Watch_A_Branding_Strategy_to_Promote_the_Rijksmuseum_and_Re_endorse_their_values
- Görsel 1. Rijksmuseum eski (üst) ve yeni (alt) logo tasarımları. https://www.designweek.co.uk/issues/february-2011-online/irma-booms-new-rijksmuseum-identity/, Erişim tarihi: 23.12.2022.
- Görsel 2. Rijksmuseum kurumsal kimlik tasarımları. https://www.designweek.co.uk/issues/february-2011-online/irma-booms-new-rijksmuseum-identity/, Erişim tarihi: 23.12.2022.
- Görsel 3. Bijenkorf mağazası rijksmuseum temalı vitrin tasarımları. http://thebwd.com/piece-of-art-inspiration-window-display-at-de-bijenkorf/, Erişim tarihi: 10.12.2022.
- Görsel 4. Dijital eserlerin erişime açıldığı Rijksstudio web sayfası. https://www.rijksmuseum.nl/nl/rijksstudio?ii=0&p=0&from=2023-01-20T06%3A12%3A18.6984576Z, Erişim tarihi: 12.10.2022.
- Görsel 5. Rijksstudio ödülünü kazanan ürün tasarımları ve ilham alınan eserler. https://www.rijksmuseum.nl/en/rijksstudio/144597--entries-rijksstudio-award/creations, Erişim tarihi: 03.09.2022.
- Görsel 6. Gece Nöbeti Operasyonu restorasyon çalışması., https://www.youtube.com/watch?v=cLH_ur6IAQ8, Erişim tarihi: 01.08.2022.
- Görsel 7. Gece Nöbeti Operasyonu restorasyon çalışması Youtube gösterimi. https://www.youtube.com/watch?v=cLH_ur6IAQ8, Erişim tarihi: 01.08.2022.
Abstract
Keywords
Sanat müzeleri marka kimliği grafik tasarım Art museums have started to internalize some strategies to create or develop brand identity due to the change and development processes in the activities of cultural institutions. The main purpose of art museums in creating brand identity can be said that to create resources for permanent visitors and to provide the experience of repeating the visit. Establishing a brand identity has become an important management strategy for reasons such as creating a bond with visitors through the brand reaching wider audiences through various methods attracting the attention of investors and creating a sense of trust. Along with the renovation and opening of the Amsterdam Rijksmuseum in 2013 the museum has made significant changes to reconstruct and redefine its identity. This research aims to reveal the current state of branding practices in art museums the meaning of the museum brand and the steps taken by art museums to create their brand identities through the example of the Amsterdam Rijksmuseum with the document analysis method. The research points out the main elements of the approach of the museum towards the innovative methods specifically for the brand identity and explains comprehensively through the planned and implemented examples. Art museum brand identity graphics design
References
- Den, B. H., Dera, J., Joosten, J., & Steenmeijer, M. (2021). Branding Books across the ages: Strategies and key concepts in literary branding (1 b.). Amsterdam: University Press.
- Stallabrass, J. (2013). The branding of the museum. Art History, 37(1), 148–165.
- Küçük, M. (2022). Müze Tarih kavram deneyim. İstanbul: İletişim.
- Lu F. (2021). Operation Night Watch: How Rijksmuseum Tapped AI To Restore A Rembrandt. https://jingculturecrypto.com/rijksmuseum-rembrandt-night-watch-ai-restoration/
- Mihailovich, P. (2006). Kinship branding: A concept of holism and evolution for the nation brand. Place Branding, 2(3), 229–247.
- Montgomery A. (2012). Irma Boom’s new Rijksmuseum identity. https://www.designweek.co.uk/issues/february-2011-online/irma-booms-new-rijksmuseum-identity/
- Rijksmuseum (2023) Vision and mission. https://www.rijksmuseum.nl/en/about-us/what-we-do/vision-and-mission
- Rühse V. (2017) The Digital Collection of the Rijksmuseum Open Content and the Commercialization of a National Museum. Berlin: Walter De Gruyter GmbH.
- Vivant, E. (2011). Who brands whom?: the role of local authorities in the branching of art museums. Town Planning Review, 82(1), 99–115.
- Wallace, M. A. (2016). Museum branding how to create and maintain image, loyalty, and support. (2 b.). New York: Rowman &Littlefield.
- Zaman A. (2020). Operation Night Watch": A Branding Strategy to Promote the Rijksmuseum and Re-endorse their values. https://www.academia.edu/49908679/_Operation_Night_Watch_A_Branding_Strategy_to_Promote_the_Rijksmuseum_and_Re_endorse_their_values
- Görsel 1. Rijksmuseum eski (üst) ve yeni (alt) logo tasarımları. https://www.designweek.co.uk/issues/february-2011-online/irma-booms-new-rijksmuseum-identity/, Erişim tarihi: 23.12.2022.
- Görsel 2. Rijksmuseum kurumsal kimlik tasarımları. https://www.designweek.co.uk/issues/february-2011-online/irma-booms-new-rijksmuseum-identity/, Erişim tarihi: 23.12.2022.
- Görsel 3. Bijenkorf mağazası rijksmuseum temalı vitrin tasarımları. http://thebwd.com/piece-of-art-inspiration-window-display-at-de-bijenkorf/, Erişim tarihi: 10.12.2022.
- Görsel 4. Dijital eserlerin erişime açıldığı Rijksstudio web sayfası. https://www.rijksmuseum.nl/nl/rijksstudio?ii=0&p=0&from=2023-01-20T06%3A12%3A18.6984576Z, Erişim tarihi: 12.10.2022.
- Görsel 5. Rijksstudio ödülünü kazanan ürün tasarımları ve ilham alınan eserler. https://www.rijksmuseum.nl/en/rijksstudio/144597--entries-rijksstudio-award/creations, Erişim tarihi: 03.09.2022.
- Görsel 6. Gece Nöbeti Operasyonu restorasyon çalışması., https://www.youtube.com/watch?v=cLH_ur6IAQ8, Erişim tarihi: 01.08.2022.
- Görsel 7. Gece Nöbeti Operasyonu restorasyon çalışması Youtube gösterimi. https://www.youtube.com/watch?v=cLH_ur6IAQ8, Erişim tarihi: 01.08.2022.
Abstract
Keywords
Sanat müzeleri marka kimliği grafik tasarım Art museums have started to internalize some strategies to create or develop brand identity due to the change and development processes in the activities of cultural institutions. The main purpose of art museums in creating brand identity can be said that to create resources for permanent visitors and to provide the experience of repeating the visit. Establishing a brand identity has become an important management strategy for reasons such as creating a bond with visitors through the brand reaching wider audiences through various methods attracting the attention of investors and creating a sense of trust. Along with the renovation and opening of the Amsterdam Rijksmuseum in 2013 the museum has made significant changes to reconstruct and redefine its identity. This research aims to reveal the current state of branding practices in art museums the meaning of the museum brand and the steps taken by art museums to create their brand identities through the example of the Amsterdam Rijksmuseum with the document analysis method. The research points out the main elements of the approach of the museum towards the innovative methods specifically for the brand identity and explains comprehensively through the planned and implemented examples. Art museum brand identity graphics design
References
- Den, B. H., Dera, J., Joosten, J., & Steenmeijer, M. (2021). Branding Books across the ages: Strategies and key concepts in literary branding (1 b.). Amsterdam: University Press.
- Stallabrass, J. (2013). The branding of the museum. Art History, 37(1), 148–165.
- Küçük, M. (2022). Müze Tarih kavram deneyim. İstanbul: İletişim.
- Lu F. (2021). Operation Night Watch: How Rijksmuseum Tapped AI To Restore A Rembrandt. https://jingculturecrypto.com/rijksmuseum-rembrandt-night-watch-ai-restoration/
- Mihailovich, P. (2006). Kinship branding: A concept of holism and evolution for the nation brand. Place Branding, 2(3), 229–247.
- Montgomery A. (2012). Irma Boom’s new Rijksmuseum identity. https://www.designweek.co.uk/issues/february-2011-online/irma-booms-new-rijksmuseum-identity/
- Rijksmuseum (2023) Vision and mission. https://www.rijksmuseum.nl/en/about-us/what-we-do/vision-and-mission
- Rühse V. (2017) The Digital Collection of the Rijksmuseum Open Content and the Commercialization of a National Museum. Berlin: Walter De Gruyter GmbH.
- Vivant, E. (2011). Who brands whom?: the role of local authorities in the branching of art museums. Town Planning Review, 82(1), 99–115.
- Wallace, M. A. (2016). Museum branding how to create and maintain image, loyalty, and support. (2 b.). New York: Rowman &Littlefield.
- Zaman A. (2020). Operation Night Watch": A Branding Strategy to Promote the Rijksmuseum and Re-endorse their values. https://www.academia.edu/49908679/_Operation_Night_Watch_A_Branding_Strategy_to_Promote_the_Rijksmuseum_and_Re_endorse_their_values
- Görsel 1. Rijksmuseum eski (üst) ve yeni (alt) logo tasarımları. https://www.designweek.co.uk/issues/february-2011-online/irma-booms-new-rijksmuseum-identity/, Erişim tarihi: 23.12.2022.
- Görsel 2. Rijksmuseum kurumsal kimlik tasarımları. https://www.designweek.co.uk/issues/february-2011-online/irma-booms-new-rijksmuseum-identity/, Erişim tarihi: 23.12.2022.
- Görsel 3. Bijenkorf mağazası rijksmuseum temalı vitrin tasarımları. http://thebwd.com/piece-of-art-inspiration-window-display-at-de-bijenkorf/, Erişim tarihi: 10.12.2022.
- Görsel 4. Dijital eserlerin erişime açıldığı Rijksstudio web sayfası. https://www.rijksmuseum.nl/nl/rijksstudio?ii=0&p=0&from=2023-01-20T06%3A12%3A18.6984576Z, Erişim tarihi: 12.10.2022.
- Görsel 5. Rijksstudio ödülünü kazanan ürün tasarımları ve ilham alınan eserler. https://www.rijksmuseum.nl/en/rijksstudio/144597--entries-rijksstudio-award/creations, Erişim tarihi: 03.09.2022.
- Görsel 6. Gece Nöbeti Operasyonu restorasyon çalışması., https://www.youtube.com/watch?v=cLH_ur6IAQ8, Erişim tarihi: 01.08.2022.
- Görsel 7. Gece Nöbeti Operasyonu restorasyon çalışması Youtube gösterimi. https://www.youtube.com/watch?v=cLH_ur6IAQ8, Erişim tarihi: 01.08.2022.
Abstract
Keywords
Sanat müzeleri marka kimliği grafik tasarım Art museums have started to internalize some strategies to create or develop brand identity due to the change and development processes in the activities of cultural institutions. The main purpose of art museums in creating brand identity can be said that to create resources for permanent visitors and to provide the experience of repeating the visit. Establishing a brand identity has become an important management strategy for reasons such as creating a bond with visitors through the brand reaching wider audiences through various methods attracting the attention of investors and creating a sense of trust. Along with the renovation and opening of the Amsterdam Rijksmuseum in 2013 the museum has made significant changes to reconstruct and redefine its identity. This research aims to reveal the current state of branding practices in art museums the meaning of the museum brand and the steps taken by art museums to create their brand identities through the example of the Amsterdam Rijksmuseum with the document analysis method. The research points out the main elements of the approach of the museum towards the innovative methods specifically for the brand identity and explains comprehensively through the planned and implemented examples. Art museum brand identity graphics design
References
- Den, B. H., Dera, J., Joosten, J., & Steenmeijer, M. (2021). Branding Books across the ages: Strategies and key concepts in literary branding (1 b.). Amsterdam: University Press.
- Stallabrass, J. (2013). The branding of the museum. Art History, 37(1), 148–165.
- Küçük, M. (2022). Müze Tarih kavram deneyim. İstanbul: İletişim.
- Lu F. (2021). Operation Night Watch: How Rijksmuseum Tapped AI To Restore A Rembrandt. https://jingculturecrypto.com/rijksmuseum-rembrandt-night-watch-ai-restoration/
- Mihailovich, P. (2006). Kinship branding: A concept of holism and evolution for the nation brand. Place Branding, 2(3), 229–247.
- Montgomery A. (2012). Irma Boom’s new Rijksmuseum identity. https://www.designweek.co.uk/issues/february-2011-online/irma-booms-new-rijksmuseum-identity/
- Rijksmuseum (2023) Vision and mission. https://www.rijksmuseum.nl/en/about-us/what-we-do/vision-and-mission
- Rühse V. (2017) The Digital Collection of the Rijksmuseum Open Content and the Commercialization of a National Museum. Berlin: Walter De Gruyter GmbH.
- Vivant, E. (2011). Who brands whom?: the role of local authorities in the branching of art museums. Town Planning Review, 82(1), 99–115.
- Wallace, M. A. (2016). Museum branding how to create and maintain image, loyalty, and support. (2 b.). New York: Rowman &Littlefield.
- Zaman A. (2020). Operation Night Watch": A Branding Strategy to Promote the Rijksmuseum and Re-endorse their values. https://www.academia.edu/49908679/_Operation_Night_Watch_A_Branding_Strategy_to_Promote_the_Rijksmuseum_and_Re_endorse_their_values
- Görsel 1. Rijksmuseum eski (üst) ve yeni (alt) logo tasarımları. https://www.designweek.co.uk/issues/february-2011-online/irma-booms-new-rijksmuseum-identity/, Erişim tarihi: 23.12.2022.
- Görsel 2. Rijksmuseum kurumsal kimlik tasarımları. https://www.designweek.co.uk/issues/february-2011-online/irma-booms-new-rijksmuseum-identity/, Erişim tarihi: 23.12.2022.
- Görsel 3. Bijenkorf mağazası rijksmuseum temalı vitrin tasarımları. http://thebwd.com/piece-of-art-inspiration-window-display-at-de-bijenkorf/, Erişim tarihi: 10.12.2022.
- Görsel 4. Dijital eserlerin erişime açıldığı Rijksstudio web sayfası. https://www.rijksmuseum.nl/nl/rijksstudio?ii=0&p=0&from=2023-01-20T06%3A12%3A18.6984576Z, Erişim tarihi: 12.10.2022.
- Görsel 5. Rijksstudio ödülünü kazanan ürün tasarımları ve ilham alınan eserler. https://www.rijksmuseum.nl/en/rijksstudio/144597--entries-rijksstudio-award/creations, Erişim tarihi: 03.09.2022.
- Görsel 6. Gece Nöbeti Operasyonu restorasyon çalışması., https://www.youtube.com/watch?v=cLH_ur6IAQ8, Erişim tarihi: 01.08.2022.
- Görsel 7. Gece Nöbeti Operasyonu restorasyon çalışması Youtube gösterimi. https://www.youtube.com/watch?v=cLH_ur6IAQ8, Erişim tarihi: 01.08.2022.
Abstract
Keywords
Sanat müzeleri marka kimliği grafik tasarım Art museums have started to internalize some strategies to create or develop brand identity due to the change and development processes in the activities of cultural institutions. The main purpose of art museums in creating brand identity can be said that to create resources for permanent visitors and to provide the experience of repeating the visit. Establishing a brand identity has become an important management strategy for reasons such as creating a bond with visitors through the brand reaching wider audiences through various methods attracting the attention of investors and creating a sense of trust. Along with the renovation and opening of the Amsterdam Rijksmuseum in 2013 the museum has made significant changes to reconstruct and redefine its identity. This research aims to reveal the current state of branding practices in art museums the meaning of the museum brand and the steps taken by art museums to create their brand identities through the example of the Amsterdam Rijksmuseum with the document analysis method. The research points out the main elements of the approach of the museum towards the innovative methods specifically for the brand identity and explains comprehensively through the planned and implemented examples. Art museum brand identity graphics design
References
- Den, B. H., Dera, J., Joosten, J., & Steenmeijer, M. (2021). Branding Books across the ages: Strategies and key concepts in literary branding (1 b.). Amsterdam: University Press.
- Stallabrass, J. (2013). The branding of the museum. Art History, 37(1), 148–165.
- Küçük, M. (2022). Müze Tarih kavram deneyim. İstanbul: İletişim.
- Lu F. (2021). Operation Night Watch: How Rijksmuseum Tapped AI To Restore A Rembrandt. https://jingculturecrypto.com/rijksmuseum-rembrandt-night-watch-ai-restoration/
- Mihailovich, P. (2006). Kinship branding: A concept of holism and evolution for the nation brand. Place Branding, 2(3), 229–247.
- Montgomery A. (2012). Irma Boom’s new Rijksmuseum identity. https://www.designweek.co.uk/issues/february-2011-online/irma-booms-new-rijksmuseum-identity/
- Rijksmuseum (2023) Vision and mission. https://www.rijksmuseum.nl/en/about-us/what-we-do/vision-and-mission
- Rühse V. (2017) The Digital Collection of the Rijksmuseum Open Content and the Commercialization of a National Museum. Berlin: Walter De Gruyter GmbH.
- Vivant, E. (2011). Who brands whom?: the role of local authorities in the branching of art museums. Town Planning Review, 82(1), 99–115.
- Wallace, M. A. (2016). Museum branding how to create and maintain image, loyalty, and support. (2 b.). New York: Rowman &Littlefield.
- Zaman A. (2020). Operation Night Watch": A Branding Strategy to Promote the Rijksmuseum and Re-endorse their values. https://www.academia.edu/49908679/_Operation_Night_Watch_A_Branding_Strategy_to_Promote_the_Rijksmuseum_and_Re_endorse_their_values
- Görsel 1. Rijksmuseum eski (üst) ve yeni (alt) logo tasarımları. https://www.designweek.co.uk/issues/february-2011-online/irma-booms-new-rijksmuseum-identity/, Erişim tarihi: 23.12.2022.
- Görsel 2. Rijksmuseum kurumsal kimlik tasarımları. https://www.designweek.co.uk/issues/february-2011-online/irma-booms-new-rijksmuseum-identity/, Erişim tarihi: 23.12.2022.
- Görsel 3. Bijenkorf mağazası rijksmuseum temalı vitrin tasarımları. http://thebwd.com/piece-of-art-inspiration-window-display-at-de-bijenkorf/, Erişim tarihi: 10.12.2022.
- Görsel 4. Dijital eserlerin erişime açıldığı Rijksstudio web sayfası. https://www.rijksmuseum.nl/nl/rijksstudio?ii=0&p=0&from=2023-01-20T06%3A12%3A18.6984576Z, Erişim tarihi: 12.10.2022.
- Görsel 5. Rijksstudio ödülünü kazanan ürün tasarımları ve ilham alınan eserler. https://www.rijksmuseum.nl/en/rijksstudio/144597--entries-rijksstudio-award/creations, Erişim tarihi: 03.09.2022.
- Görsel 6. Gece Nöbeti Operasyonu restorasyon çalışması., https://www.youtube.com/watch?v=cLH_ur6IAQ8, Erişim tarihi: 01.08.2022.
- Görsel 7. Gece Nöbeti Operasyonu restorasyon çalışması Youtube gösterimi. https://www.youtube.com/watch?v=cLH_ur6IAQ8, Erişim tarihi: 01.08.2022.
Abstract
Keywords
Sanat müzeleri marka kimliği grafik tasarım Art museums have started to internalize some strategies to create or develop brand identity due to the change and development processes in the activities of cultural institutions. The main purpose of art museums in creating brand identity can be said that to create resources for permanent visitors and to provide the experience of repeating the visit. Establishing a brand identity has become an important management strategy for reasons such as creating a bond with visitors through the brand reaching wider audiences through various methods attracting the attention of investors and creating a sense of trust. Along with the renovation and opening of the Amsterdam Rijksmuseum in 2013 the museum has made significant changes to reconstruct and redefine its identity. This research aims to reveal the current state of branding practices in art museums the meaning of the museum brand and the steps taken by art museums to create their brand identities through the example of the Amsterdam Rijksmuseum with the document analysis method. The research points out the main elements of the approach of the museum towards the innovative methods specifically for the brand identity and explains comprehensively through the planned and implemented examples. Art museum brand identity graphics design
References
- Den, B. H., Dera, J., Joosten, J., & Steenmeijer, M. (2021). Branding Books across the ages: Strategies and key concepts in literary branding (1 b.). Amsterdam: University Press.
- Stallabrass, J. (2013). The branding of the museum. Art History, 37(1), 148–165.
- Küçük, M. (2022). Müze Tarih kavram deneyim. İstanbul: İletişim.
- Lu F. (2021). Operation Night Watch: How Rijksmuseum Tapped AI To Restore A Rembrandt. https://jingculturecrypto.com/rijksmuseum-rembrandt-night-watch-ai-restoration/
- Mihailovich, P. (2006). Kinship branding: A concept of holism and evolution for the nation brand. Place Branding, 2(3), 229–247.
- Montgomery A. (2012). Irma Boom’s new Rijksmuseum identity. https://www.designweek.co.uk/issues/february-2011-online/irma-booms-new-rijksmuseum-identity/
- Rijksmuseum (2023) Vision and mission. https://www.rijksmuseum.nl/en/about-us/what-we-do/vision-and-mission
- Rühse V. (2017) The Digital Collection of the Rijksmuseum Open Content and the Commercialization of a National Museum. Berlin: Walter De Gruyter GmbH.
- Vivant, E. (2011). Who brands whom?: the role of local authorities in the branching of art museums. Town Planning Review, 82(1), 99–115.
- Wallace, M. A. (2016). Museum branding how to create and maintain image, loyalty, and support. (2 b.). New York: Rowman &Littlefield.
- Zaman A. (2020). Operation Night Watch": A Branding Strategy to Promote the Rijksmuseum and Re-endorse their values. https://www.academia.edu/49908679/_Operation_Night_Watch_A_Branding_Strategy_to_Promote_the_Rijksmuseum_and_Re_endorse_their_values
- Görsel 1. Rijksmuseum eski (üst) ve yeni (alt) logo tasarımları. https://www.designweek.co.uk/issues/february-2011-online/irma-booms-new-rijksmuseum-identity/, Erişim tarihi: 23.12.2022.
- Görsel 2. Rijksmuseum kurumsal kimlik tasarımları. https://www.designweek.co.uk/issues/february-2011-online/irma-booms-new-rijksmuseum-identity/, Erişim tarihi: 23.12.2022.
- Görsel 3. Bijenkorf mağazası rijksmuseum temalı vitrin tasarımları. http://thebwd.com/piece-of-art-inspiration-window-display-at-de-bijenkorf/, Erişim tarihi: 10.12.2022.
- Görsel 4. Dijital eserlerin erişime açıldığı Rijksstudio web sayfası. https://www.rijksmuseum.nl/nl/rijksstudio?ii=0&p=0&from=2023-01-20T06%3A12%3A18.6984576Z, Erişim tarihi: 12.10.2022.
- Görsel 5. Rijksstudio ödülünü kazanan ürün tasarımları ve ilham alınan eserler. https://www.rijksmuseum.nl/en/rijksstudio/144597--entries-rijksstudio-award/creations, Erişim tarihi: 03.09.2022.
- Görsel 6. Gece Nöbeti Operasyonu restorasyon çalışması., https://www.youtube.com/watch?v=cLH_ur6IAQ8, Erişim tarihi: 01.08.2022.
- Görsel 7. Gece Nöbeti Operasyonu restorasyon çalışması Youtube gösterimi. https://www.youtube.com/watch?v=cLH_ur6IAQ8, Erişim tarihi: 01.08.2022.
Abstract
Keywords
Sanat müzeleri marka kimliği grafik tasarım Art museums have started to internalize some strategies to create or develop brand identity due to the change and development processes in the activities of cultural institutions. The main purpose of art museums in creating brand identity can be said that to create resources for permanent visitors and to provide the experience of repeating the visit. Establishing a brand identity has become an important management strategy for reasons such as creating a bond with visitors through the brand reaching wider audiences through various methods attracting the attention of investors and creating a sense of trust. Along with the renovation and opening of the Amsterdam Rijksmuseum in 2013 the museum has made significant changes to reconstruct and redefine its identity. This research aims to reveal the current state of branding practices in art museums the meaning of the museum brand and the steps taken by art museums to create their brand identities through the example of the Amsterdam Rijksmuseum with the document analysis method. The research points out the main elements of the approach of the museum towards the innovative methods specifically for the brand identity and explains comprehensively through the planned and implemented examples. Art museum brand identity graphics design
References
- Den, B. H., Dera, J., Joosten, J., & Steenmeijer, M. (2021). Branding Books across the ages: Strategies and key concepts in literary branding (1 b.). Amsterdam: University Press.
- Stallabrass, J. (2013). The branding of the museum. Art History, 37(1), 148–165.
- Küçük, M. (2022). Müze Tarih kavram deneyim. İstanbul: İletişim.
- Lu F. (2021). Operation Night Watch: How Rijksmuseum Tapped AI To Restore A Rembrandt. https://jingculturecrypto.com/rijksmuseum-rembrandt-night-watch-ai-restoration/
- Mihailovich, P. (2006). Kinship branding: A concept of holism and evolution for the nation brand. Place Branding, 2(3), 229–247.
- Montgomery A. (2012). Irma Boom’s new Rijksmuseum identity. https://www.designweek.co.uk/issues/february-2011-online/irma-booms-new-rijksmuseum-identity/
- Rijksmuseum (2023) Vision and mission. https://www.rijksmuseum.nl/en/about-us/what-we-do/vision-and-mission
- Rühse V. (2017) The Digital Collection of the Rijksmuseum Open Content and the Commercialization of a National Museum. Berlin: Walter De Gruyter GmbH.
- Vivant, E. (2011). Who brands whom?: the role of local authorities in the branching of art museums. Town Planning Review, 82(1), 99–115.
- Wallace, M. A. (2016). Museum branding how to create and maintain image, loyalty, and support. (2 b.). New York: Rowman &Littlefield.
- Zaman A. (2020). Operation Night Watch": A Branding Strategy to Promote the Rijksmuseum and Re-endorse their values. https://www.academia.edu/49908679/_Operation_Night_Watch_A_Branding_Strategy_to_Promote_the_Rijksmuseum_and_Re_endorse_their_values
- Görsel 1. Rijksmuseum eski (üst) ve yeni (alt) logo tasarımları. https://www.designweek.co.uk/issues/february-2011-online/irma-booms-new-rijksmuseum-identity/, Erişim tarihi: 23.12.2022.
- Görsel 2. Rijksmuseum kurumsal kimlik tasarımları. https://www.designweek.co.uk/issues/february-2011-online/irma-booms-new-rijksmuseum-identity/, Erişim tarihi: 23.12.2022.
- Görsel 3. Bijenkorf mağazası rijksmuseum temalı vitrin tasarımları. http://thebwd.com/piece-of-art-inspiration-window-display-at-de-bijenkorf/, Erişim tarihi: 10.12.2022.
- Görsel 4. Dijital eserlerin erişime açıldığı Rijksstudio web sayfası. https://www.rijksmuseum.nl/nl/rijksstudio?ii=0&p=0&from=2023-01-20T06%3A12%3A18.6984576Z, Erişim tarihi: 12.10.2022.
- Görsel 5. Rijksstudio ödülünü kazanan ürün tasarımları ve ilham alınan eserler. https://www.rijksmuseum.nl/en/rijksstudio/144597--entries-rijksstudio-award/creations, Erişim tarihi: 03.09.2022.
- Görsel 6. Gece Nöbeti Operasyonu restorasyon çalışması., https://www.youtube.com/watch?v=cLH_ur6IAQ8, Erişim tarihi: 01.08.2022.
- Görsel 7. Gece Nöbeti Operasyonu restorasyon çalışması Youtube gösterimi. https://www.youtube.com/watch?v=cLH_ur6IAQ8, Erişim tarihi: 01.08.2022.
Abstract
Keywords
Sanat müzeleri marka kimliği grafik tasarım Art museums have started to internalize some strategies to create or develop brand identity due to the change and development processes in the activities of cultural institutions. The main purpose of art museums in creating brand identity can be said that to create resources for permanent visitors and to provide the experience of repeating the visit. Establishing a brand identity has become an important management strategy for reasons such as creating a bond with visitors through the brand reaching wider audiences through various methods attracting the attention of investors and creating a sense of trust. Along with the renovation and opening of the Amsterdam Rijksmuseum in 2013 the museum has made significant changes to reconstruct and redefine its identity. This research aims to reveal the current state of branding practices in art museums the meaning of the museum brand and the steps taken by art museums to create their brand identities through the example of the Amsterdam Rijksmuseum with the document analysis method. The research points out the main elements of the approach of the museum towards the innovative methods specifically for the brand identity and explains comprehensively through the planned and implemented examples. Art museum brand identity graphics design
References
- Den, B. H., Dera, J., Joosten, J., & Steenmeijer, M. (2021). Branding Books across the ages: Strategies and key concepts in literary branding (1 b.). Amsterdam: University Press.
- Stallabrass, J. (2013). The branding of the museum. Art History, 37(1), 148–165.
- Küçük, M. (2022). Müze Tarih kavram deneyim. İstanbul: İletişim.
- Lu F. (2021). Operation Night Watch: How Rijksmuseum Tapped AI To Restore A Rembrandt. https://jingculturecrypto.com/rijksmuseum-rembrandt-night-watch-ai-restoration/
- Mihailovich, P. (2006). Kinship branding: A concept of holism and evolution for the nation brand. Place Branding, 2(3), 229–247.
- Montgomery A. (2012). Irma Boom’s new Rijksmuseum identity. https://www.designweek.co.uk/issues/february-2011-online/irma-booms-new-rijksmuseum-identity/
- Rijksmuseum (2023) Vision and mission. https://www.rijksmuseum.nl/en/about-us/what-we-do/vision-and-mission
- Rühse V. (2017) The Digital Collection of the Rijksmuseum Open Content and the Commercialization of a National Museum. Berlin: Walter De Gruyter GmbH.
- Vivant, E. (2011). Who brands whom?: the role of local authorities in the branching of art museums. Town Planning Review, 82(1), 99–115.
- Wallace, M. A. (2016). Museum branding how to create and maintain image, loyalty, and support. (2 b.). New York: Rowman &Littlefield.
- Zaman A. (2020). Operation Night Watch": A Branding Strategy to Promote the Rijksmuseum and Re-endorse their values. https://www.academia.edu/49908679/_Operation_Night_Watch_A_Branding_Strategy_to_Promote_the_Rijksmuseum_and_Re_endorse_their_values
- Görsel 1. Rijksmuseum eski (üst) ve yeni (alt) logo tasarımları. https://www.designweek.co.uk/issues/february-2011-online/irma-booms-new-rijksmuseum-identity/, Erişim tarihi: 23.12.2022.
- Görsel 2. Rijksmuseum kurumsal kimlik tasarımları. https://www.designweek.co.uk/issues/february-2011-online/irma-booms-new-rijksmuseum-identity/, Erişim tarihi: 23.12.2022.
- Görsel 3. Bijenkorf mağazası rijksmuseum temalı vitrin tasarımları. http://thebwd.com/piece-of-art-inspiration-window-display-at-de-bijenkorf/, Erişim tarihi: 10.12.2022.
- Görsel 4. Dijital eserlerin erişime açıldığı Rijksstudio web sayfası. https://www.rijksmuseum.nl/nl/rijksstudio?ii=0&p=0&from=2023-01-20T06%3A12%3A18.6984576Z, Erişim tarihi: 12.10.2022.
- Görsel 5. Rijksstudio ödülünü kazanan ürün tasarımları ve ilham alınan eserler. https://www.rijksmuseum.nl/en/rijksstudio/144597--entries-rijksstudio-award/creations, Erişim tarihi: 03.09.2022.
- Görsel 6. Gece Nöbeti Operasyonu restorasyon çalışması., https://www.youtube.com/watch?v=cLH_ur6IAQ8, Erişim tarihi: 01.08.2022.
- Görsel 7. Gece Nöbeti Operasyonu restorasyon çalışması Youtube gösterimi. https://www.youtube.com/watch?v=cLH_ur6IAQ8, Erişim tarihi: 01.08.2022.
Abstract
Keywords
Sanat müzeleri marka kimliği grafik tasarım Art museums have started to internalize some strategies to create or develop brand identity due to the change and development processes in the activities of cultural institutions. The main purpose of art museums in creating brand identity can be said that to create resources for permanent visitors and to provide the experience of repeating the visit. Establishing a brand identity has become an important management strategy for reasons such as creating a bond with visitors through the brand reaching wider audiences through various methods attracting the attention of investors and creating a sense of trust. Along with the renovation and opening of the Amsterdam Rijksmuseum in 2013 the museum has made significant changes to reconstruct and redefine its identity. This research aims to reveal the current state of branding practices in art museums the meaning of the museum brand and the steps taken by art museums to create their brand identities through the example of the Amsterdam Rijksmuseum with the document analysis method. The research points out the main elements of the approach of the museum towards the innovative methods specifically for the brand identity and explains comprehensively through the planned and implemented examples. Art museum brand identity graphics design
References
- Den, B. H., Dera, J., Joosten, J., & Steenmeijer, M. (2021). Branding Books across the ages: Strategies and key concepts in literary branding (1 b.). Amsterdam: University Press.
- Stallabrass, J. (2013). The branding of the museum. Art History, 37(1), 148–165.
- Küçük, M. (2022). Müze Tarih kavram deneyim. İstanbul: İletişim.
- Lu F. (2021). Operation Night Watch: How Rijksmuseum Tapped AI To Restore A Rembrandt. https://jingculturecrypto.com/rijksmuseum-rembrandt-night-watch-ai-restoration/
- Mihailovich, P. (2006). Kinship branding: A concept of holism and evolution for the nation brand. Place Branding, 2(3), 229–247.
- Montgomery A. (2012). Irma Boom’s new Rijksmuseum identity. https://www.designweek.co.uk/issues/february-2011-online/irma-booms-new-rijksmuseum-identity/
- Rijksmuseum (2023) Vision and mission. https://www.rijksmuseum.nl/en/about-us/what-we-do/vision-and-mission
- Rühse V. (2017) The Digital Collection of the Rijksmuseum Open Content and the Commercialization of a National Museum. Berlin: Walter De Gruyter GmbH.
- Vivant, E. (2011). Who brands whom?: the role of local authorities in the branching of art museums. Town Planning Review, 82(1), 99–115.
- Wallace, M. A. (2016). Museum branding how to create and maintain image, loyalty, and support. (2 b.). New York: Rowman &Littlefield.
- Zaman A. (2020). Operation Night Watch": A Branding Strategy to Promote the Rijksmuseum and Re-endorse their values. https://www.academia.edu/49908679/_Operation_Night_Watch_A_Branding_Strategy_to_Promote_the_Rijksmuseum_and_Re_endorse_their_values
- Görsel 1. Rijksmuseum eski (üst) ve yeni (alt) logo tasarımları. https://www.designweek.co.uk/issues/february-2011-online/irma-booms-new-rijksmuseum-identity/, Erişim tarihi: 23.12.2022.
- Görsel 2. Rijksmuseum kurumsal kimlik tasarımları. https://www.designweek.co.uk/issues/february-2011-online/irma-booms-new-rijksmuseum-identity/, Erişim tarihi: 23.12.2022.
- Görsel 3. Bijenkorf mağazası rijksmuseum temalı vitrin tasarımları. http://thebwd.com/piece-of-art-inspiration-window-display-at-de-bijenkorf/, Erişim tarihi: 10.12.2022.
- Görsel 4. Dijital eserlerin erişime açıldığı Rijksstudio web sayfası. https://www.rijksmuseum.nl/nl/rijksstudio?ii=0&p=0&from=2023-01-20T06%3A12%3A18.6984576Z, Erişim tarihi: 12.10.2022.
- Görsel 5. Rijksstudio ödülünü kazanan ürün tasarımları ve ilham alınan eserler. https://www.rijksmuseum.nl/en/rijksstudio/144597--entries-rijksstudio-award/creations, Erişim tarihi: 03.09.2022.
- Görsel 6. Gece Nöbeti Operasyonu restorasyon çalışması., https://www.youtube.com/watch?v=cLH_ur6IAQ8, Erişim tarihi: 01.08.2022.
- Görsel 7. Gece Nöbeti Operasyonu restorasyon çalışması Youtube gösterimi. https://www.youtube.com/watch?v=cLH_ur6IAQ8, Erişim tarihi: 01.08.2022.
Abstract
Keywords
Sanat müzeleri marka kimliği grafik tasarım Art museums have started to internalize some strategies to create or develop brand identity due to the change and development processes in the activities of cultural institutions. The main purpose of art museums in creating brand identity can be said that to create resources for permanent visitors and to provide the experience of repeating the visit. Establishing a brand identity has become an important management strategy for reasons such as creating a bond with visitors through the brand reaching wider audiences through various methods attracting the attention of investors and creating a sense of trust. Along with the renovation and opening of the Amsterdam Rijksmuseum in 2013 the museum has made significant changes to reconstruct and redefine its identity. This research aims to reveal the current state of branding practices in art museums the meaning of the museum brand and the steps taken by art museums to create their brand identities through the example of the Amsterdam Rijksmuseum with the document analysis method. The research points out the main elements of the approach of the museum towards the innovative methods specifically for the brand identity and explains comprehensively through the planned and implemented examples. Art museum brand identity graphics design
References
- Den, B. H., Dera, J., Joosten, J., & Steenmeijer, M. (2021). Branding Books across the ages: Strategies and key concepts in literary branding (1 b.). Amsterdam: University Press.
- Stallabrass, J. (2013). The branding of the museum. Art History, 37(1), 148–165.
- Küçük, M. (2022). Müze Tarih kavram deneyim. İstanbul: İletişim.
- Lu F. (2021). Operation Night Watch: How Rijksmuseum Tapped AI To Restore A Rembrandt. https://jingculturecrypto.com/rijksmuseum-rembrandt-night-watch-ai-restoration/
- Mihailovich, P. (2006). Kinship branding: A concept of holism and evolution for the nation brand. Place Branding, 2(3), 229–247.
- Montgomery A. (2012). Irma Boom’s new Rijksmuseum identity. https://www.designweek.co.uk/issues/february-2011-online/irma-booms-new-rijksmuseum-identity/
- Rijksmuseum (2023) Vision and mission. https://www.rijksmuseum.nl/en/about-us/what-we-do/vision-and-mission
- Rühse V. (2017) The Digital Collection of the Rijksmuseum Open Content and the Commercialization of a National Museum. Berlin: Walter De Gruyter GmbH.
- Vivant, E. (2011). Who brands whom?: the role of local authorities in the branching of art museums. Town Planning Review, 82(1), 99–115.
- Wallace, M. A. (2016). Museum branding how to create and maintain image, loyalty, and support. (2 b.). New York: Rowman &Littlefield.
- Zaman A. (2020). Operation Night Watch": A Branding Strategy to Promote the Rijksmuseum and Re-endorse their values. https://www.academia.edu/49908679/_Operation_Night_Watch_A_Branding_Strategy_to_Promote_the_Rijksmuseum_and_Re_endorse_their_values
- Görsel 1. Rijksmuseum eski (üst) ve yeni (alt) logo tasarımları. https://www.designweek.co.uk/issues/february-2011-online/irma-booms-new-rijksmuseum-identity/, Erişim tarihi: 23.12.2022.
- Görsel 2. Rijksmuseum kurumsal kimlik tasarımları. https://www.designweek.co.uk/issues/february-2011-online/irma-booms-new-rijksmuseum-identity/, Erişim tarihi: 23.12.2022.
- Görsel 3. Bijenkorf mağazası rijksmuseum temalı vitrin tasarımları. http://thebwd.com/piece-of-art-inspiration-window-display-at-de-bijenkorf/, Erişim tarihi: 10.12.2022.
- Görsel 4. Dijital eserlerin erişime açıldığı Rijksstudio web sayfası. https://www.rijksmuseum.nl/nl/rijksstudio?ii=0&p=0&from=2023-01-20T06%3A12%3A18.6984576Z, Erişim tarihi: 12.10.2022.
- Görsel 5. Rijksstudio ödülünü kazanan ürün tasarımları ve ilham alınan eserler. https://www.rijksmuseum.nl/en/rijksstudio/144597--entries-rijksstudio-award/creations, Erişim tarihi: 03.09.2022.
- Görsel 6. Gece Nöbeti Operasyonu restorasyon çalışması., https://www.youtube.com/watch?v=cLH_ur6IAQ8, Erişim tarihi: 01.08.2022.
- Görsel 7. Gece Nöbeti Operasyonu restorasyon çalışması Youtube gösterimi. https://www.youtube.com/watch?v=cLH_ur6IAQ8, Erişim tarihi: 01.08.2022.
Abstract
Art museums have started to internalize some strategies to create or develop brand identity due to the change and development processes in the activities of cultural institutions. The main purpose of art museums in creating brand identity can be said that to create resources for permanent visitors and to provide the experience of repeating the visit. Establishing a brand identity has become an important management strategy for reasons such as creating a bond with visitors through the brand, reaching wider audiences through various methods, attracting the attention of investors and creating a sense of trust. Along with the renovation and opening of the Amsterdam Rijksmuseum in 2013, the museum has made significant changes to reconstruct and redefine its identity. This research aims to reveal the current state of branding practices in art museums, the meaning of the museum brand and the steps taken by art museums to create their brand identities, through the example of the Amsterdam Rijksmuseum with the document analysis method. The research points out the main elements of the approach of the museum towards the innovative methods specifically for the brand identity and explains comprehensively through the planned and implemented examples.
Keywords
References
- Den, B. H., Dera, J., Joosten, J., & Steenmeijer, M. (2021). Branding Books across the ages: Strategies and key concepts in literary branding (1 b.). Amsterdam: University Press.
- Stallabrass, J. (2013). The branding of the museum. Art History, 37(1), 148–165.
- Küçük, M. (2022). Müze Tarih kavram deneyim. İstanbul: İletişim.
- Lu F. (2021). Operation Night Watch: How Rijksmuseum Tapped AI To Restore A Rembrandt. https://jingculturecrypto.com/rijksmuseum-rembrandt-night-watch-ai-restoration/
- Mihailovich, P. (2006). Kinship branding: A concept of holism and evolution for the nation brand. Place Branding, 2(3), 229–247.
- Montgomery A. (2012). Irma Boom’s new Rijksmuseum identity. https://www.designweek.co.uk/issues/february-2011-online/irma-booms-new-rijksmuseum-identity/
- Rijksmuseum (2023) Vision and mission. https://www.rijksmuseum.nl/en/about-us/what-we-do/vision-and-mission
- Rühse V. (2017) The Digital Collection of the Rijksmuseum Open Content and the Commercialization of a National Museum. Berlin: Walter De Gruyter GmbH.
- Vivant, E. (2011). Who brands whom?: the role of local authorities in the branching of art museums. Town Planning Review, 82(1), 99–115.
- Wallace, M. A. (2016). Museum branding how to create and maintain image, loyalty, and support. (2 b.). New York: Rowman &Littlefield.
- Zaman A. (2020). Operation Night Watch": A Branding Strategy to Promote the Rijksmuseum and Re-endorse their values. https://www.academia.edu/49908679/_Operation_Night_Watch_A_Branding_Strategy_to_Promote_the_Rijksmuseum_and_Re_endorse_their_values
- Görsel 1. Rijksmuseum eski (üst) ve yeni (alt) logo tasarımları. https://www.designweek.co.uk/issues/february-2011-online/irma-booms-new-rijksmuseum-identity/, Erişim tarihi: 23.12.2022.
- Görsel 2. Rijksmuseum kurumsal kimlik tasarımları. https://www.designweek.co.uk/issues/february-2011-online/irma-booms-new-rijksmuseum-identity/, Erişim tarihi: 23.12.2022.
- Görsel 3. Bijenkorf mağazası rijksmuseum temalı vitrin tasarımları. http://thebwd.com/piece-of-art-inspiration-window-display-at-de-bijenkorf/, Erişim tarihi: 10.12.2022.
- Görsel 4. Dijital eserlerin erişime açıldığı Rijksstudio web sayfası. https://www.rijksmuseum.nl/nl/rijksstudio?ii=0&p=0&from=2023-01-20T06%3A12%3A18.6984576Z, Erişim tarihi: 12.10.2022.
- Görsel 5. Rijksstudio ödülünü kazanan ürün tasarımları ve ilham alınan eserler. https://www.rijksmuseum.nl/en/rijksstudio/144597--entries-rijksstudio-award/creations, Erişim tarihi: 03.09.2022.
- Görsel 6. Gece Nöbeti Operasyonu restorasyon çalışması., https://www.youtube.com/watch?v=cLH_ur6IAQ8, Erişim tarihi: 01.08.2022.
- Görsel 7. Gece Nöbeti Operasyonu restorasyon çalışması Youtube gösterimi. https://www.youtube.com/watch?v=cLH_ur6IAQ8, Erişim tarihi: 01.08.2022.
Abstract
Keywords
Sanat müzeleri marka kimliği grafik tasarım Art museums have started to internalize some strategies to create or develop brand identity due to the change and development processes in the activities of cultural institutions. The main purpose of art museums in creating brand identity can be said that to create resources for permanent visitors and to provide the experience of repeating the visit. Establishing a brand identity has become an important management strategy for reasons such as creating a bond with visitors through the brand reaching wider audiences through various methods attracting the attention of investors and creating a sense of trust. Along with the renovation and opening of the Amsterdam Rijksmuseum in 2013 the museum has made significant changes to reconstruct and redefine its identity. This research aims to reveal the current state of branding practices in art museums the meaning of the museum brand and the steps taken by art museums to create their brand identities through the example of the Amsterdam Rijksmuseum with the document analysis method. The research points out the main elements of the approach of the museum towards the innovative methods specifically for the brand identity and explains comprehensively through the planned and implemented examples. Art museum brand identity graphics design
References
- Den, B. H., Dera, J., Joosten, J., & Steenmeijer, M. (2021). Branding Books across the ages: Strategies and key concepts in literary branding (1 b.). Amsterdam: University Press.
- Stallabrass, J. (2013). The branding of the museum. Art History, 37(1), 148–165.
- Küçük, M. (2022). Müze Tarih kavram deneyim. İstanbul: İletişim.
- Lu F. (2021). Operation Night Watch: How Rijksmuseum Tapped AI To Restore A Rembrandt. https://jingculturecrypto.com/rijksmuseum-rembrandt-night-watch-ai-restoration/
- Mihailovich, P. (2006). Kinship branding: A concept of holism and evolution for the nation brand. Place Branding, 2(3), 229–247.
- Montgomery A. (2012). Irma Boom’s new Rijksmuseum identity. https://www.designweek.co.uk/issues/february-2011-online/irma-booms-new-rijksmuseum-identity/
- Rijksmuseum (2023) Vision and mission. https://www.rijksmuseum.nl/en/about-us/what-we-do/vision-and-mission
- Rühse V. (2017) The Digital Collection of the Rijksmuseum Open Content and the Commercialization of a National Museum. Berlin: Walter De Gruyter GmbH.
- Vivant, E. (2011). Who brands whom?: the role of local authorities in the branching of art museums. Town Planning Review, 82(1), 99–115.
- Wallace, M. A. (2016). Museum branding how to create and maintain image, loyalty, and support. (2 b.). New York: Rowman &Littlefield.
- Zaman A. (2020). Operation Night Watch": A Branding Strategy to Promote the Rijksmuseum and Re-endorse their values. https://www.academia.edu/49908679/_Operation_Night_Watch_A_Branding_Strategy_to_Promote_the_Rijksmuseum_and_Re_endorse_their_values
- Görsel 1. Rijksmuseum eski (üst) ve yeni (alt) logo tasarımları. https://www.designweek.co.uk/issues/february-2011-online/irma-booms-new-rijksmuseum-identity/, Erişim tarihi: 23.12.2022.
- Görsel 2. Rijksmuseum kurumsal kimlik tasarımları. https://www.designweek.co.uk/issues/february-2011-online/irma-booms-new-rijksmuseum-identity/, Erişim tarihi: 23.12.2022.
- Görsel 3. Bijenkorf mağazası rijksmuseum temalı vitrin tasarımları. http://thebwd.com/piece-of-art-inspiration-window-display-at-de-bijenkorf/, Erişim tarihi: 10.12.2022.
- Görsel 4. Dijital eserlerin erişime açıldığı Rijksstudio web sayfası. https://www.rijksmuseum.nl/nl/rijksstudio?ii=0&p=0&from=2023-01-20T06%3A12%3A18.6984576Z, Erişim tarihi: 12.10.2022.
- Görsel 5. Rijksstudio ödülünü kazanan ürün tasarımları ve ilham alınan eserler. https://www.rijksmuseum.nl/en/rijksstudio/144597--entries-rijksstudio-award/creations, Erişim tarihi: 03.09.2022.
- Görsel 6. Gece Nöbeti Operasyonu restorasyon çalışması., https://www.youtube.com/watch?v=cLH_ur6IAQ8, Erişim tarihi: 01.08.2022.
- Görsel 7. Gece Nöbeti Operasyonu restorasyon çalışması Youtube gösterimi. https://www.youtube.com/watch?v=cLH_ur6IAQ8, Erişim tarihi: 01.08.2022.
Abstract
Keywords
Sanat müzeleri marka kimliği grafik tasarım Art museums have started to internalize some strategies to create or develop brand identity due to the change and development processes in the activities of cultural institutions. The main purpose of art museums in creating brand identity can be said that to create resources for permanent visitors and to provide the experience of repeating the visit. Establishing a brand identity has become an important management strategy for reasons such as creating a bond with visitors through the brand reaching wider audiences through various methods attracting the attention of investors and creating a sense of trust. Along with the renovation and opening of the Amsterdam Rijksmuseum in 2013 the museum has made significant changes to reconstruct and redefine its identity. This research aims to reveal the current state of branding practices in art museums the meaning of the museum brand and the steps taken by art museums to create their brand identities through the example of the Amsterdam Rijksmuseum with the document analysis method. The research points out the main elements of the approach of the museum towards the innovative methods specifically for the brand identity and explains comprehensively through the planned and implemented examples. Art museum brand identity graphics design
References
- Den, B. H., Dera, J., Joosten, J., & Steenmeijer, M. (2021). Branding Books across the ages: Strategies and key concepts in literary branding (1 b.). Amsterdam: University Press.
- Stallabrass, J. (2013). The branding of the museum. Art History, 37(1), 148–165.
- Küçük, M. (2022). Müze Tarih kavram deneyim. İstanbul: İletişim.
- Lu F. (2021). Operation Night Watch: How Rijksmuseum Tapped AI To Restore A Rembrandt. https://jingculturecrypto.com/rijksmuseum-rembrandt-night-watch-ai-restoration/
- Mihailovich, P. (2006). Kinship branding: A concept of holism and evolution for the nation brand. Place Branding, 2(3), 229–247.
- Montgomery A. (2012). Irma Boom’s new Rijksmuseum identity. https://www.designweek.co.uk/issues/february-2011-online/irma-booms-new-rijksmuseum-identity/
- Rijksmuseum (2023) Vision and mission. https://www.rijksmuseum.nl/en/about-us/what-we-do/vision-and-mission
- Rühse V. (2017) The Digital Collection of the Rijksmuseum Open Content and the Commercialization of a National Museum. Berlin: Walter De Gruyter GmbH.
- Vivant, E. (2011). Who brands whom?: the role of local authorities in the branching of art museums. Town Planning Review, 82(1), 99–115.
- Wallace, M. A. (2016). Museum branding how to create and maintain image, loyalty, and support. (2 b.). New York: Rowman &Littlefield.
- Zaman A. (2020). Operation Night Watch": A Branding Strategy to Promote the Rijksmuseum and Re-endorse their values. https://www.academia.edu/49908679/_Operation_Night_Watch_A_Branding_Strategy_to_Promote_the_Rijksmuseum_and_Re_endorse_their_values
- Görsel 1. Rijksmuseum eski (üst) ve yeni (alt) logo tasarımları. https://www.designweek.co.uk/issues/february-2011-online/irma-booms-new-rijksmuseum-identity/, Erişim tarihi: 23.12.2022.
- Görsel 2. Rijksmuseum kurumsal kimlik tasarımları. https://www.designweek.co.uk/issues/february-2011-online/irma-booms-new-rijksmuseum-identity/, Erişim tarihi: 23.12.2022.
- Görsel 3. Bijenkorf mağazası rijksmuseum temalı vitrin tasarımları. http://thebwd.com/piece-of-art-inspiration-window-display-at-de-bijenkorf/, Erişim tarihi: 10.12.2022.
- Görsel 4. Dijital eserlerin erişime açıldığı Rijksstudio web sayfası. https://www.rijksmuseum.nl/nl/rijksstudio?ii=0&p=0&from=2023-01-20T06%3A12%3A18.6984576Z, Erişim tarihi: 12.10.2022.
- Görsel 5. Rijksstudio ödülünü kazanan ürün tasarımları ve ilham alınan eserler. https://www.rijksmuseum.nl/en/rijksstudio/144597--entries-rijksstudio-award/creations, Erişim tarihi: 03.09.2022.
- Görsel 6. Gece Nöbeti Operasyonu restorasyon çalışması., https://www.youtube.com/watch?v=cLH_ur6IAQ8, Erişim tarihi: 01.08.2022.
- Görsel 7. Gece Nöbeti Operasyonu restorasyon çalışması Youtube gösterimi. https://www.youtube.com/watch?v=cLH_ur6IAQ8, Erişim tarihi: 01.08.2022.
Abstract
Keywords
Sanat müzeleri marka kimliği grafik tasarım Art museums have started to internalize some strategies to create or develop brand identity due to the change and development processes in the activities of cultural institutions. The main purpose of art museums in creating brand identity can be said that to create resources for permanent visitors and to provide the experience of repeating the visit. Establishing a brand identity has become an important management strategy for reasons such as creating a bond with visitors through the brand reaching wider audiences through various methods attracting the attention of investors and creating a sense of trust. Along with the renovation and opening of the Amsterdam Rijksmuseum in 2013 the museum has made significant changes to reconstruct and redefine its identity. This research aims to reveal the current state of branding practices in art museums the meaning of the museum brand and the steps taken by art museums to create their brand identities through the example of the Amsterdam Rijksmuseum with the document analysis method. The research points out the main elements of the approach of the museum towards the innovative methods specifically for the brand identity and explains comprehensively through the planned and implemented examples. Art museum brand identity graphics design
References
- Den, B. H., Dera, J., Joosten, J., & Steenmeijer, M. (2021). Branding Books across the ages: Strategies and key concepts in literary branding (1 b.). Amsterdam: University Press.
- Stallabrass, J. (2013). The branding of the museum. Art History, 37(1), 148–165.
- Küçük, M. (2022). Müze Tarih kavram deneyim. İstanbul: İletişim.
- Lu F. (2021). Operation Night Watch: How Rijksmuseum Tapped AI To Restore A Rembrandt. https://jingculturecrypto.com/rijksmuseum-rembrandt-night-watch-ai-restoration/
- Mihailovich, P. (2006). Kinship branding: A concept of holism and evolution for the nation brand. Place Branding, 2(3), 229–247.
- Montgomery A. (2012). Irma Boom’s new Rijksmuseum identity. https://www.designweek.co.uk/issues/february-2011-online/irma-booms-new-rijksmuseum-identity/
- Rijksmuseum (2023) Vision and mission. https://www.rijksmuseum.nl/en/about-us/what-we-do/vision-and-mission
- Rühse V. (2017) The Digital Collection of the Rijksmuseum Open Content and the Commercialization of a National Museum. Berlin: Walter De Gruyter GmbH.
- Vivant, E. (2011). Who brands whom?: the role of local authorities in the branching of art museums. Town Planning Review, 82(1), 99–115.
- Wallace, M. A. (2016). Museum branding how to create and maintain image, loyalty, and support. (2 b.). New York: Rowman &Littlefield.
- Zaman A. (2020). Operation Night Watch": A Branding Strategy to Promote the Rijksmuseum and Re-endorse their values. https://www.academia.edu/49908679/_Operation_Night_Watch_A_Branding_Strategy_to_Promote_the_Rijksmuseum_and_Re_endorse_their_values
- Görsel 1. Rijksmuseum eski (üst) ve yeni (alt) logo tasarımları. https://www.designweek.co.uk/issues/february-2011-online/irma-booms-new-rijksmuseum-identity/, Erişim tarihi: 23.12.2022.
- Görsel 2. Rijksmuseum kurumsal kimlik tasarımları. https://www.designweek.co.uk/issues/february-2011-online/irma-booms-new-rijksmuseum-identity/, Erişim tarihi: 23.12.2022.
- Görsel 3. Bijenkorf mağazası rijksmuseum temalı vitrin tasarımları. http://thebwd.com/piece-of-art-inspiration-window-display-at-de-bijenkorf/, Erişim tarihi: 10.12.2022.
- Görsel 4. Dijital eserlerin erişime açıldığı Rijksstudio web sayfası. https://www.rijksmuseum.nl/nl/rijksstudio?ii=0&p=0&from=2023-01-20T06%3A12%3A18.6984576Z, Erişim tarihi: 12.10.2022.
- Görsel 5. Rijksstudio ödülünü kazanan ürün tasarımları ve ilham alınan eserler. https://www.rijksmuseum.nl/en/rijksstudio/144597--entries-rijksstudio-award/creations, Erişim tarihi: 03.09.2022.
- Görsel 6. Gece Nöbeti Operasyonu restorasyon çalışması., https://www.youtube.com/watch?v=cLH_ur6IAQ8, Erişim tarihi: 01.08.2022.
- Görsel 7. Gece Nöbeti Operasyonu restorasyon çalışması Youtube gösterimi. https://www.youtube.com/watch?v=cLH_ur6IAQ8, Erişim tarihi: 01.08.2022.
Abstract
Keywords
Sanat müzeleri marka kimliği grafik tasarım Art museums have started to internalize some strategies to create or develop brand identity due to the change and development processes in the activities of cultural institutions. The main purpose of art museums in creating brand identity can be said that to create resources for permanent visitors and to provide the experience of repeating the visit. Establishing a brand identity has become an important management strategy for reasons such as creating a bond with visitors through the brand reaching wider audiences through various methods attracting the attention of investors and creating a sense of trust. Along with the renovation and opening of the Amsterdam Rijksmuseum in 2013 the museum has made significant changes to reconstruct and redefine its identity. This research aims to reveal the current state of branding practices in art museums the meaning of the museum brand and the steps taken by art museums to create their brand identities through the example of the Amsterdam Rijksmuseum with the document analysis method. The research points out the main elements of the approach of the museum towards the innovative methods specifically for the brand identity and explains comprehensively through the planned and implemented examples. Art museum brand identity graphics design
References
- Den, B. H., Dera, J., Joosten, J., & Steenmeijer, M. (2021). Branding Books across the ages: Strategies and key concepts in literary branding (1 b.). Amsterdam: University Press.
- Stallabrass, J. (2013). The branding of the museum. Art History, 37(1), 148–165.
- Küçük, M. (2022). Müze Tarih kavram deneyim. İstanbul: İletişim.
- Lu F. (2021). Operation Night Watch: How Rijksmuseum Tapped AI To Restore A Rembrandt. https://jingculturecrypto.com/rijksmuseum-rembrandt-night-watch-ai-restoration/
- Mihailovich, P. (2006). Kinship branding: A concept of holism and evolution for the nation brand. Place Branding, 2(3), 229–247.
- Montgomery A. (2012). Irma Boom’s new Rijksmuseum identity. https://www.designweek.co.uk/issues/february-2011-online/irma-booms-new-rijksmuseum-identity/
- Rijksmuseum (2023) Vision and mission. https://www.rijksmuseum.nl/en/about-us/what-we-do/vision-and-mission
- Rühse V. (2017) The Digital Collection of the Rijksmuseum Open Content and the Commercialization of a National Museum. Berlin: Walter De Gruyter GmbH.
- Vivant, E. (2011). Who brands whom?: the role of local authorities in the branching of art museums. Town Planning Review, 82(1), 99–115.
- Wallace, M. A. (2016). Museum branding how to create and maintain image, loyalty, and support. (2 b.). New York: Rowman &Littlefield.
- Zaman A. (2020). Operation Night Watch": A Branding Strategy to Promote the Rijksmuseum and Re-endorse their values. https://www.academia.edu/49908679/_Operation_Night_Watch_A_Branding_Strategy_to_Promote_the_Rijksmuseum_and_Re_endorse_their_values
- Görsel 1. Rijksmuseum eski (üst) ve yeni (alt) logo tasarımları. https://www.designweek.co.uk/issues/february-2011-online/irma-booms-new-rijksmuseum-identity/, Erişim tarihi: 23.12.2022.
- Görsel 2. Rijksmuseum kurumsal kimlik tasarımları. https://www.designweek.co.uk/issues/february-2011-online/irma-booms-new-rijksmuseum-identity/, Erişim tarihi: 23.12.2022.
- Görsel 3. Bijenkorf mağazası rijksmuseum temalı vitrin tasarımları. http://thebwd.com/piece-of-art-inspiration-window-display-at-de-bijenkorf/, Erişim tarihi: 10.12.2022.
- Görsel 4. Dijital eserlerin erişime açıldığı Rijksstudio web sayfası. https://www.rijksmuseum.nl/nl/rijksstudio?ii=0&p=0&from=2023-01-20T06%3A12%3A18.6984576Z, Erişim tarihi: 12.10.2022.
- Görsel 5. Rijksstudio ödülünü kazanan ürün tasarımları ve ilham alınan eserler. https://www.rijksmuseum.nl/en/rijksstudio/144597--entries-rijksstudio-award/creations, Erişim tarihi: 03.09.2022.
- Görsel 6. Gece Nöbeti Operasyonu restorasyon çalışması., https://www.youtube.com/watch?v=cLH_ur6IAQ8, Erişim tarihi: 01.08.2022.
- Görsel 7. Gece Nöbeti Operasyonu restorasyon çalışması Youtube gösterimi. https://www.youtube.com/watch?v=cLH_ur6IAQ8, Erişim tarihi: 01.08.2022.
Abstract
Keywords
Sanat müzeleri marka kimliği grafik tasarım Art museums have started to internalize some strategies to create or develop brand identity due to the change and development processes in the activities of cultural institutions. The main purpose of art museums in creating brand identity can be said that to create resources for permanent visitors and to provide the experience of repeating the visit. Establishing a brand identity has become an important management strategy for reasons such as creating a bond with visitors through the brand reaching wider audiences through various methods attracting the attention of investors and creating a sense of trust. Along with the renovation and opening of the Amsterdam Rijksmuseum in 2013 the museum has made significant changes to reconstruct and redefine its identity. This research aims to reveal the current state of branding practices in art museums the meaning of the museum brand and the steps taken by art museums to create their brand identities through the example of the Amsterdam Rijksmuseum with the document analysis method. The research points out the main elements of the approach of the museum towards the innovative methods specifically for the brand identity and explains comprehensively through the planned and implemented examples. Art museum brand identity graphics design
References
- Den, B. H., Dera, J., Joosten, J., & Steenmeijer, M. (2021). Branding Books across the ages: Strategies and key concepts in literary branding (1 b.). Amsterdam: University Press.
- Stallabrass, J. (2013). The branding of the museum. Art History, 37(1), 148–165.
- Küçük, M. (2022). Müze Tarih kavram deneyim. İstanbul: İletişim.
- Lu F. (2021). Operation Night Watch: How Rijksmuseum Tapped AI To Restore A Rembrandt. https://jingculturecrypto.com/rijksmuseum-rembrandt-night-watch-ai-restoration/
- Mihailovich, P. (2006). Kinship branding: A concept of holism and evolution for the nation brand. Place Branding, 2(3), 229–247.
- Montgomery A. (2012). Irma Boom’s new Rijksmuseum identity. https://www.designweek.co.uk/issues/february-2011-online/irma-booms-new-rijksmuseum-identity/
- Rijksmuseum (2023) Vision and mission. https://www.rijksmuseum.nl/en/about-us/what-we-do/vision-and-mission
- Rühse V. (2017) The Digital Collection of the Rijksmuseum Open Content and the Commercialization of a National Museum. Berlin: Walter De Gruyter GmbH.
- Vivant, E. (2011). Who brands whom?: the role of local authorities in the branching of art museums. Town Planning Review, 82(1), 99–115.
- Wallace, M. A. (2016). Museum branding how to create and maintain image, loyalty, and support. (2 b.). New York: Rowman &Littlefield.
- Zaman A. (2020). Operation Night Watch": A Branding Strategy to Promote the Rijksmuseum and Re-endorse their values. https://www.academia.edu/49908679/_Operation_Night_Watch_A_Branding_Strategy_to_Promote_the_Rijksmuseum_and_Re_endorse_their_values
- Görsel 1. Rijksmuseum eski (üst) ve yeni (alt) logo tasarımları. https://www.designweek.co.uk/issues/february-2011-online/irma-booms-new-rijksmuseum-identity/, Erişim tarihi: 23.12.2022.
- Görsel 2. Rijksmuseum kurumsal kimlik tasarımları. https://www.designweek.co.uk/issues/february-2011-online/irma-booms-new-rijksmuseum-identity/, Erişim tarihi: 23.12.2022.
- Görsel 3. Bijenkorf mağazası rijksmuseum temalı vitrin tasarımları. http://thebwd.com/piece-of-art-inspiration-window-display-at-de-bijenkorf/, Erişim tarihi: 10.12.2022.
- Görsel 4. Dijital eserlerin erişime açıldığı Rijksstudio web sayfası. https://www.rijksmuseum.nl/nl/rijksstudio?ii=0&p=0&from=2023-01-20T06%3A12%3A18.6984576Z, Erişim tarihi: 12.10.2022.
- Görsel 5. Rijksstudio ödülünü kazanan ürün tasarımları ve ilham alınan eserler. https://www.rijksmuseum.nl/en/rijksstudio/144597--entries-rijksstudio-award/creations, Erişim tarihi: 03.09.2022.
- Görsel 6. Gece Nöbeti Operasyonu restorasyon çalışması., https://www.youtube.com/watch?v=cLH_ur6IAQ8, Erişim tarihi: 01.08.2022.
- Görsel 7. Gece Nöbeti Operasyonu restorasyon çalışması Youtube gösterimi. https://www.youtube.com/watch?v=cLH_ur6IAQ8, Erişim tarihi: 01.08.2022.
Details
| Primary Language | Turkish |
|---|---|
| Subjects | Linguistics |
| Journal Section | Turkish language and literature |
| Authors | |
| Publication Date | February 21, 2023 |
| Published in Issue | Year 2023 Issue: 32 |
RumeliDE Journal of Language and Literature Studies is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License (CC BY NC).