The Impact of Popular Food and Beverage Establishments Operating in the Field of Local Cuisine on Tourist Attraction and Recognition: The Case of Bursa Province
Abstract
This study aims to explore the contribution of popular food and beverage enterprises operating in the field of local cuisine to the recognition and cultural promotion of the Bursa region. Utilizing a qualitative research approach and a case study design, the research initially involved an examination of online platforms followed by a field visit to Bursa for observation and data collection. In-depth, face-to-face interviews were conducted with selected businesses to evaluate various dimensions such as customer service concepts, the use of local food ingredients, traditional cooking techniques, distinguishing characteristics from competitors, target customer profiles, and social media practices. The findings indicate that certain dishes, particularly Cantık, Bursa Kebabı, Pideli Köfte, and Tahinli Pide, are highly favored by both domestic and international tourists. Furthermore, the popularity of these establishments is significantly influenced by their historical legacy, emphasis on high-quality local ingredients, adherence to traditional culinary practices, and effective use of social media platforms. These factors collectively contribute to the enhancement of Bursa’s culinary identity and its visibility in gastronomic tourism.
Keywords
Local cuisine, Regional businesses, Bursa gastronomy, Popular businesses
Ethical Statement
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