Format
The article should be written in Microsoft Word format.

Article Length
Articles should be between 6000 and 8000 words. This word count includes references and attachments.

Tables, Figures and Appendices

Figures should be included in the research text; it should not be displayed with a separate file or at the end of the paper.
Figures should have the highest visual quality possible.
Table and figure titles should comply with the rules specified in the heading "Author Guidelines".
Attachments should be specified after the "references" section, each on a separate page.

Structured Abstract

The summary structure should be as follows:

Purpose (required)
Design / methodology / approach (required)
Findings (required)
Research limitations / effects (if any)
Social / Economic / Managerial implications (if any)
Originality / value (required)
A maximum total of 250 words (including keywords and article classification).

Keywords
The maximum number of keywords is 5.

References
References to other publications should be in Harvard-style and carefully checked for completeness, accuracy and consistency.
(Erdayı et al., 2006), if there are three or more authors (Erdayı and Akça, 2006). At the end of the verse, a list of references should be given in alphabetical order:

For Book:
Surname, Initials (year), Name of Book, Publisher, Place of Publication.
For example. Erdayı, U. (2005), Marketing, Simon & Schuster, New York, NY.

For Book Chapters:
Surname, Initials (year), "Section title", Surname, Initials, Title of the Book, Publisher, Place of Publication, Pages.
For example. Erdayı, U. (Ed.), Discipline of Knowledge Management, Elsevier, New York, NY, p. 15-20, Calabrese, F.A. (2005), "First ways: practical theory - a continuity".

For Journals:
Surname, Initials (year), "Title of Makalenin", Journal Title, Volume Numbers, Pages.
For example. Erdayı, U. and Akçay, İ. (2005), "Loyalty Trends for the Century", Consumer Marketing Magazine, vol. 22 No. 2 H. 72-80.

For published conference proceedings:
Surname, Initial (publication year), "Article name", Surname, Initials (Editing), Title, place and date of publication, publisher, publication location, page numbers.
For example. Erdayı, U., Akçay, İ. And Işık, O. (2007), "Database Marketing in Tourism", Information and Communication Technologies in Tourism International Conference 2007 in Ljubljana, Slovenia, 2007, Springer-Verlag, Vienna, p. 12-32.

For newspaper articles:
Surname, Initials (year), "Title of article", Newspaper, date, pages.
For example. Erdayı, U. (2008), "Money for the old town", Sabah, January 21, p. 1, 3-4.

For electronic sources:
If it is available online, the full URL must be presented at the end of the reference as well as a date when the resource is accessed.
For example. Erdayı, U. (2005), "Introduction to web services for remote portlets", is available at: http://www-128.ibm.com/developerworks/library/ws-wsrp/ (accessed on November 12, 2007) .

Publication Ethics

Studies on Marketing Insight (SOMI) expects all stakeholders who have contributed to the production of scientific content to act within the framework of ethical principles. "The Principles of Transparency and Best Practice in Scholarly Publishing" published by the Committee on Publication Ethics (COPE) and the Directory of Open Access Journals (DOAJ) are accepted as the highest standards of publication ethics. In this regard, the responsibilities assigned to each stakeholder are summarized below:

Authors’ Ethical Responsibilities

• A study submitted to SOMI for publication should not have been published in or sent to another journal at the same time. Each submission can start following the completion of the previous one. A study that has already been published in another journal cannot be sent to SOMI.
• Authors are required to refer and/or cite thoroughly and accurately when using other studies. APA 6 style should be taken into consideration when citing and creating the reference list.
• The situations and relationships of all the works submitted for publication that may constitute a conflict of interest, if any, should be specified.
• Authors can be requested to provide raw data related to their articles in reviewing processes. In such a case, the author(s) should present the expected data and information to the editorial board.
• The author(s) must have a document showing that they have the rights to use the data and the necessary permissions for research/measurement tools/analysis.
• If the authors notice a mistake in their published, accepted, or under review work, they are responsible for cooperating with the editor while correcting, withdrawing, and informing the editor or the publisher.
• Authors cannot have their work in the submission process of more than one journal at the same time. Each submission can start following the completion of the previous submissions. A study published in another journal cannot be submitted.

Reviewers’ Ethical Responsibilities

• Reviewers agree to evaluate only studies related to their area of expertise.
• Reviewers should evaluate objectively and confidentially.
• If he/she thinks that he/she faces a conflict of interest during the reviewing process, he/she should refuse to examine the study and inform the journal editor.
• Due to the confidentiality principle, they should destroy the studies they examine after the reviewing process. They can only use the final versions of the studies they have reviewed after they are published.
• Reviewers make the assessment objectively only in relation to the content of the study. They should not allow nationality, gender, religious beliefs, political beliefs, and business concerns to influence the assessment.
• Reviewers should use polite language while making the assessment. They avoid derogatory personal comments that include hostility, slander, and insults.
• They need to perform the work they have accepted to assess, on time and with the above ethical responsibilities.

Editors' Ethical Responsibilities

• All publications are evaluated equally based on their intellectual content, regardless of the author's gender, race, religion, citizenship, and political values.
• Personal information about the articles is kept confidential.
• The observed conflict of interest regarding the article should be disclosed.
• The Editorial Board takes the responsibility of making publication decisions for the submitted articles based on the evaluation of the candidate article, considering the policies of the journal's editorial board and the articles legally prohibited against plagiarism and copyright infringement.
• Editors endeavour to meet the information needs of all stakeholders, to provide feedback when necessary, to act according to the principles of clarity in matters that require correction and explanation during the publication process.