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Deforme” Kapitalizmin Beşeri Üretimi: Özentiler ve Özenti Toplumu Tanım-Teori-Analiz ve Eleştiri

Year 2024, , 150 - 175, 25.10.2024
https://doi.org/10.30976/susead.1506154

Abstract

Amaç - Bu çalışmanın amacı, modern-kapitaslist toplumu mülkiyet-kültür ilişkisi bağlamında analize tabi tutmak ve yeni bir bakış açısıyla yeniden tanımlamak, betimlemek ve bir toplumsal tipoloji kavramsallaştırması yapmaktır.
Yöntem - Bu çalışma teorik bir çalışma olup, metnin inşası literatür bilgisi, gözlem, yorum ve analizlere dayanacaktır.
Bulgular - Bu çalışma, günümüz toplumunu bir Özenti Toplumu (Wannabe Society) olarak nitelendirmektedir. Özenti Toplumu analizi içinde kendisiyle birlikte dört tabaka mevcuttur. Bunlar sırasıyla Haddini Bilen Fakirler (Modest Poors), Özentiler (Wannabees), Sonradan Görmeler (Nouveau Riches) ve Kültürlü Zenginler (Cultured Riches) şeklinde sıralanmaktadır.
Sonuç – Bu çalışmanın iddiasına göre, modern-kapitalist toplumu, Özenti Toplumu diye nitelendirmek ve kavramsallaştırmak mümkündür. Özentiler kendisi olamayıp, başkası gibi olmaya ve davranmaya çalışırlar. Özentilerin oluşumunu sağlayan tabaka ise Sonradan Görmelerdir. Sonradan Görmelerin paranın gücüne dayanarak kısa zamanda sosyal prestij elde etmeye çalışmaları ve her bakımdan orantısız harcama yapmaları toplumun geri kalan çoğunluğunu özenti durumuna düşürmektedir.

Ethical Statement

Bu çalışmada etik kurul iznini gerektirecek bir veri kullanılmamıştır.

Supporting Institution

Yoktur.

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Human Production of “Deformed” Capitalism: Wannabes and Wannabe Society Definition-Theory-Analysis and Criticism

Year 2024, , 150 - 175, 25.10.2024
https://doi.org/10.30976/susead.1506154

Abstract

Purpose - The aim of this study is to analyze modern-capitalist society in the context of the property-culture relationship, redefine, describe, and conceptualize a social typology from a new perspective.
Methodology - This is a theoretical study, and the construction of the text will be based on literature review, observation, interpretation, and analysis.
Findings - This study characterizes contemporary society as a Wannabe Society. Within the analysis of the Wannabe Society, there are four strata. These are, in order: Modest Poors, Wannabees, Nouveau Riches, and Cultured Riches.
Conclusions – According to the claim of this study, it is possible to characterize and conceptualize modern-capitalist society as a Wannabe Society. Wannabees are those who cannot be themselves and try to act and be like others. The stratum that facilitates the formation of Wannabees is the Nouveau Riches. The Nouveau Riches' efforts to quickly gain social prestige through the power of money and their disproportionate spending in every respect cause the majority of the rest of the society to fall into a state of wannabeism.

Ethical Statement

There is no need for ethical permission for this study

Supporting Institution

No

References

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  • Banerjee, A. V., & Duflo, E. (2011). Poor economics: A radical rethinking of the way to fight global poverty. Public Affairs.
  • Baudrillard, J. (1988). Consumer society, in Jean Baudrillard: selected writings, (Ed. Mark Poster). Polity, 29-56.
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  • Bizarrias, F. S., Strehlau, S., & Brandão, M. M. (2017). The moderating role of brands for low income luxury consumers. Independent Journal of Management & Production, 8 (3), 936-954.
  • Bocock, R. (1993). Consumption. Routledge.
  • Bourdieu, P. (1987). Distinction: A social critique of the judgement of taste. Harvard University Press.
  • Bozkurt, V. ve U. Dolgun (2020). Çalışmanın Tarihi, Evrimi ve Çalışma Kültürü, (Ed. M. Y. Alptekin) İktisat Sosyolojisi, Ankara: Nobel Yayınevi.
  • Chadha, R. & Husband, P. (2006). The Cult of Luxury Brand: Inside Asia’s love affair with luxury. Third addition. Publisher: Nicholas Breatley International.
  • Cisek, S. Z., C. Sedikides, C. M. Hart, H. J. Godwin, V. Benson & S. P. Liversedge (2014). Narcissism and consumer behavior: a review and preliminary findings. Frontiers in Psychology, 5, 232. https://doi.org/10.3389/fpsyg.2014.00232
  • Cluley, R., & S. Dunne (2012). From commodity fetishism to commodity narcissism. Marketing Theory, 12 (3): 251-265. Doi: https://doi.org/10.1177/1470593112451395
  • Çiğdem, A. (1997). Bir İmkân Olarak Modernite. İletişim Yayınları.
  • Dağcı, Kenan (2015). Avrupa Birliği ve Kapitalizm, İstanbul: TASAM Yayınları.
  • De Botton, A. (2008). Status Anxiety. Vintage.
  • Debord, G. (1994). The society of the spectacle. Zone Books. (Original work published 1967).
  • Dizdar, Y. (2007). “Hasan Almaz” Ekonomisi. 22 Mart 2007, https://yavuzdizdar.com/hasan-almaz-ekonomisi/. Erişim tarihi: 12 Mayıs, 2023.
  • Dordick, H. S., & G. Wang (1993). The Information society. A retrospective view. Sage.
  • Dubois, B. & P. Duquesne (1993). The market for luxury goods: Income versus culture. European Journal of Marketing, 27, 35-44. https://doi.org/10.1108/03090569310024530
  • Elias, N. (1985). La société de cour. Flammarion.
  • ESTADO., (2012). Brasileiro substitui itens básicos por sofisticados. http://www.estadao.com.br/blogs/jt-seu-bolso/2012/05/13/brasileiro-substitui-itensbasicos-por-sofisticados/, 12. 06. 2015.
  • EXAME., (2013). O novo salto do consumo se apóia na sofisticação. <http://exame.abril.com.br/revista-exame/edicoes/1055/noticias/o-novo-salto-doconsumo, 12. 06. 2015.
  • Frankl, V. E. (1985). Man’s search for meaning. Simon and Schuster.
  • From, Eric. (1965). Escape from Freedom. New York: Avon.
  • Fulzele, N. & Chirde, S. (2022). A Study on Consumer Buying Behaviour For Smartphones, International Journal of Advances in Engineering and Management (IJAEM), 4 (1), 1041-1050.
  • Ghahtarani, A., Sheikhmohammady, M., & Rostami, M. (2020). The impact of social capital and social interaction on customers’ purchase intention, considering knowledge sharing in social commerce context. Journal of Innovation & Knowledge, 5 (3): 191-199.
  • Giddens, A. (1990). The consequences of modernity. Polity Press.
  • Giddens, A. (1991). Modernity and self-identity: Self and society in the late modern age. Polity Press.
  • Goldthorpe, J. (1971). Theories of industrial society. European Journal of Sociology, 12 (2), 263-288. https://doi.org/10.1017/S0003975600002320
  • Graham, C. L., Pettinato, S. (2004). Happiness and hardship: Opportunity and insecurity in new market economies. Rowman & Littlefield.
  • Guleria, D., & Parmar, Y. S. (2015). A study of consumer preference for smartphone: A case of Solan town of Himachal Pradesh. International journal of management research & review, 5 (3): 1-20.
  • Habermas, J. (2002). On the pragmatics of social interaction: preliminary studies, in The theory of communicative action. MIT Press.
  • Halpern, D. (2005). Social capital. Polity Press.
  • Han, Y. J., Nunes, J. C., & Drèze, X. (2010). Signaling status with luxury goods: The role of brand prominence. Journal of marketing, 74(4), 15-30.
  • Hardin, G. (1968). The tragedy of the commons. Science, 162, 1243-1248.
  • Hart, C. M., S. Z. Cisek, & C. Sedikides (2017). Narcissistic consumers: what they buy and why, Unpublished manuscript, University of Southampton.
  • Harvey, D. (1989). The conditions of postmodernity. Blackwell.
  • Häuberer, J. (2011). Social capital theory. Springer Fachmedien.
  • Howes, S. (2015). The Globalization of Inequality, Princeton.
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There are 102 citations in total.

Details

Primary Language Turkish
Subjects Behavioural Economy, Urban Economy, Intercultural Communication, Consumer Behaviour
Journal Section Articles
Authors

Musa Yavuz Alptekin 0000-0002-6221-7913

Publication Date October 25, 2024
Submission Date June 27, 2024
Acceptance Date October 25, 2024
Published in Issue Year 2024

Cite

APA Alptekin, M. Y. (2024). Deforme” Kapitalizmin Beşeri Üretimi: Özentiler ve Özenti Toplumu Tanım-Teori-Analiz ve Eleştiri. Sosyal Ekonomik Araştırmalar Dergisi, 24(2), 150-175. https://doi.org/10.30976/susead.1506154