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Deforme” Kapitalizmin Beşeri Üretimi: Özentiler ve Özenti Toplumu Tanım-Teori-Analiz ve Eleştiri

Yıl 2024, , 150 - 175, 25.10.2024
https://doi.org/10.30976/susead.1506154

Öz

Amaç - Bu çalışmanın amacı, modern-kapitaslist toplumu mülkiyet-kültür ilişkisi bağlamında analize tabi tutmak ve yeni bir bakış açısıyla yeniden tanımlamak, betimlemek ve bir toplumsal tipoloji kavramsallaştırması yapmaktır.
Yöntem - Bu çalışma teorik bir çalışma olup, metnin inşası literatür bilgisi, gözlem, yorum ve analizlere dayanacaktır.
Bulgular - Bu çalışma, günümüz toplumunu bir Özenti Toplumu (Wannabe Society) olarak nitelendirmektedir. Özenti Toplumu analizi içinde kendisiyle birlikte dört tabaka mevcuttur. Bunlar sırasıyla Haddini Bilen Fakirler (Modest Poors), Özentiler (Wannabees), Sonradan Görmeler (Nouveau Riches) ve Kültürlü Zenginler (Cultured Riches) şeklinde sıralanmaktadır.
Sonuç – Bu çalışmanın iddiasına göre, modern-kapitalist toplumu, Özenti Toplumu diye nitelendirmek ve kavramsallaştırmak mümkündür. Özentiler kendisi olamayıp, başkası gibi olmaya ve davranmaya çalışırlar. Özentilerin oluşumunu sağlayan tabaka ise Sonradan Görmelerdir. Sonradan Görmelerin paranın gücüne dayanarak kısa zamanda sosyal prestij elde etmeye çalışmaları ve her bakımdan orantısız harcama yapmaları toplumun geri kalan çoğunluğunu özenti durumuna düşürmektedir.

Etik Beyan

Bu çalışmada etik kurul iznini gerektirecek bir veri kullanılmamıştır.

Destekleyen Kurum

Yoktur.

Kaynakça

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  • Alptekin, M. Y. (2007) Şehir ve Toplum, Beta Yayınları.
  • Alptekin, M. Y. (2023). Modernite-Modernizm-Modernleşme: Tanımlar, Teoriler ve Kuramsal Eleştiriler, Modernite Sosyolojisi (Ed. M. Y. Alptekin). Ankara: Nobel Yayınevi.
  • Alptekin, M. Y., & S. Karyelioğlu (2016). Sosyal ve ekonomik boyutlarıyla Trabzon’da müteahhitlik. Karadeniz Teknik Üniversitesi Yayınları.
  • Akyüz, F. (2023). İslam Can & Ejder Ulutaş, Teşhir Toplumu: Bir Duyu Sosyolojisi Denemesi, Ketebe Yayınları, 2021, 188 s. İnsan ve Toplum, 13(3), 218-222. https://doi.org/10.12658/D0356
  • Andersen, M. H. (2017). Social Identity and Luxury Consumption in China, Unpublished PhD. Dissertation, Cophenagian University. Available at: https://research-api.cbs.dk/ws/portalfiles/portal/60763790/311234_endeligtspeciale.pdf
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  • Aron, R. (1972). Progress and disillusion: the dialectics of modern society. Penguin.
  • Badham, R. (1984). The sociology of industrial and post-industrial societies, Current Sociology, 32 (1), 1-136. https://doi.org/10.1177/001139284032001005
  • Badham, R. (1986). Theories of industrial society. Croom Helm.
  • Bagwell, L. S., & Bernheim, B. D. (1996). Veblen effects in a theory of conspicuous consumption. The American economic review, 349-373.
  • Banerjee, A. V., & Duflo, E. (2011). Poor economics: A radical rethinking of the way to fight global poverty. Public Affairs.
  • Baudrillard, J. (1988). Consumer society, in Jean Baudrillard: selected writings, (Ed. Mark Poster). Polity, 29-56.
  • Baudrillard, J. (2016). The consumer society: myths and structures. Sage.
  • Baudrillard, J. (2018). On consumer society, in Rethinking the subject. Routledge, 193-203.
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  • Beck, U. (1998). Politics of risk society, in The politics of risk society, (Ed. J. Franklin). Polity Press.
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  • Bell, D. (1976). The coming of post-ındustrial society: a venture in social forecasting. Basic Books.
  • Bell, D. (1980). The social framework of the ınformation society, in The computer age: a twenty year view (Ed. M. Dertouzos and J. Moses). M.I.T. Press.
  • Bizarrias, F. S., Strehlau, S., & Brandão, M. M. (2017). The moderating role of brands for low income luxury consumers. Independent Journal of Management & Production, 8 (3), 936-954.
  • Bocock, R. (1993). Consumption. Routledge.
  • Bourdieu, P. (1987). Distinction: A social critique of the judgement of taste. Harvard University Press.
  • Bozkurt, V. ve U. Dolgun (2020). Çalışmanın Tarihi, Evrimi ve Çalışma Kültürü, (Ed. M. Y. Alptekin) İktisat Sosyolojisi, Ankara: Nobel Yayınevi.
  • Chadha, R. & Husband, P. (2006). The Cult of Luxury Brand: Inside Asia’s love affair with luxury. Third addition. Publisher: Nicholas Breatley International.
  • Cisek, S. Z., C. Sedikides, C. M. Hart, H. J. Godwin, V. Benson & S. P. Liversedge (2014). Narcissism and consumer behavior: a review and preliminary findings. Frontiers in Psychology, 5, 232. https://doi.org/10.3389/fpsyg.2014.00232
  • Cluley, R., & S. Dunne (2012). From commodity fetishism to commodity narcissism. Marketing Theory, 12 (3): 251-265. Doi: https://doi.org/10.1177/1470593112451395
  • Çiğdem, A. (1997). Bir İmkân Olarak Modernite. İletişim Yayınları.
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  • De Botton, A. (2008). Status Anxiety. Vintage.
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  • Dizdar, Y. (2007). “Hasan Almaz” Ekonomisi. 22 Mart 2007, https://yavuzdizdar.com/hasan-almaz-ekonomisi/. Erişim tarihi: 12 Mayıs, 2023.
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  • Giddens, A. (1990). The consequences of modernity. Polity Press.
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  • Goldthorpe, J. (1971). Theories of industrial society. European Journal of Sociology, 12 (2), 263-288. https://doi.org/10.1017/S0003975600002320
  • Graham, C. L., Pettinato, S. (2004). Happiness and hardship: Opportunity and insecurity in new market economies. Rowman & Littlefield.
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Human Production of “Deformed” Capitalism: Wannabes and Wannabe Society Definition-Theory-Analysis and Criticism

Yıl 2024, , 150 - 175, 25.10.2024
https://doi.org/10.30976/susead.1506154

Öz

Purpose - The aim of this study is to analyze modern-capitalist society in the context of the property-culture relationship, redefine, describe, and conceptualize a social typology from a new perspective.
Methodology - This is a theoretical study, and the construction of the text will be based on literature review, observation, interpretation, and analysis.
Findings - This study characterizes contemporary society as a Wannabe Society. Within the analysis of the Wannabe Society, there are four strata. These are, in order: Modest Poors, Wannabees, Nouveau Riches, and Cultured Riches.
Conclusions – According to the claim of this study, it is possible to characterize and conceptualize modern-capitalist society as a Wannabe Society. Wannabees are those who cannot be themselves and try to act and be like others. The stratum that facilitates the formation of Wannabees is the Nouveau Riches. The Nouveau Riches' efforts to quickly gain social prestige through the power of money and their disproportionate spending in every respect cause the majority of the rest of the society to fall into a state of wannabeism.

Etik Beyan

There is no need for ethical permission for this study

Destekleyen Kurum

No

Kaynakça

  • Adorno, T. W. (2001). The culture industry: Selected essays on mass culture. Routledge Classics.
  • Adorno, T., & M. Horkheimer (2002). Dialectic of enlightenment. Stanford University Press.
  • Alptekin, M. Y. (2007) Şehir ve Toplum, Beta Yayınları.
  • Alptekin, M. Y. (2023). Modernite-Modernizm-Modernleşme: Tanımlar, Teoriler ve Kuramsal Eleştiriler, Modernite Sosyolojisi (Ed. M. Y. Alptekin). Ankara: Nobel Yayınevi.
  • Alptekin, M. Y., & S. Karyelioğlu (2016). Sosyal ve ekonomik boyutlarıyla Trabzon’da müteahhitlik. Karadeniz Teknik Üniversitesi Yayınları.
  • Akyüz, F. (2023). İslam Can & Ejder Ulutaş, Teşhir Toplumu: Bir Duyu Sosyolojisi Denemesi, Ketebe Yayınları, 2021, 188 s. İnsan ve Toplum, 13(3), 218-222. https://doi.org/10.12658/D0356
  • Andersen, M. H. (2017). Social Identity and Luxury Consumption in China, Unpublished PhD. Dissertation, Cophenagian University. Available at: https://research-api.cbs.dk/ws/portalfiles/portal/60763790/311234_endeligtspeciale.pdf
  • Aron, R. (1967). The industrial society. Weidenfeld and Nicolson.
  • Aron, R. (1972). Progress and disillusion: the dialectics of modern society. Penguin.
  • Badham, R. (1984). The sociology of industrial and post-industrial societies, Current Sociology, 32 (1), 1-136. https://doi.org/10.1177/001139284032001005
  • Badham, R. (1986). Theories of industrial society. Croom Helm.
  • Bagwell, L. S., & Bernheim, B. D. (1996). Veblen effects in a theory of conspicuous consumption. The American economic review, 349-373.
  • Banerjee, A. V., & Duflo, E. (2011). Poor economics: A radical rethinking of the way to fight global poverty. Public Affairs.
  • Baudrillard, J. (1988). Consumer society, in Jean Baudrillard: selected writings, (Ed. Mark Poster). Polity, 29-56.
  • Baudrillard, J. (2016). The consumer society: myths and structures. Sage.
  • Baudrillard, J. (2018). On consumer society, in Rethinking the subject. Routledge, 193-203.
  • Beck, U. (1992). Risk society: Towards a new modernity. Sage.
  • Beck, U. (1998). Politics of risk society, in The politics of risk society, (Ed. J. Franklin). Polity Press.
  • Beck, U. (1999). World risk society. Polity Press.
  • Bell, D. (2011). The cultural contradictions of capitalism. The Hedgehog Review, 13(3), 65-72.
  • Bell, D. (1976). The coming of post-ındustrial society: a venture in social forecasting. Basic Books.
  • Bell, D. (1980). The social framework of the ınformation society, in The computer age: a twenty year view (Ed. M. Dertouzos and J. Moses). M.I.T. Press.
  • Bizarrias, F. S., Strehlau, S., & Brandão, M. M. (2017). The moderating role of brands for low income luxury consumers. Independent Journal of Management & Production, 8 (3), 936-954.
  • Bocock, R. (1993). Consumption. Routledge.
  • Bourdieu, P. (1987). Distinction: A social critique of the judgement of taste. Harvard University Press.
  • Bozkurt, V. ve U. Dolgun (2020). Çalışmanın Tarihi, Evrimi ve Çalışma Kültürü, (Ed. M. Y. Alptekin) İktisat Sosyolojisi, Ankara: Nobel Yayınevi.
  • Chadha, R. & Husband, P. (2006). The Cult of Luxury Brand: Inside Asia’s love affair with luxury. Third addition. Publisher: Nicholas Breatley International.
  • Cisek, S. Z., C. Sedikides, C. M. Hart, H. J. Godwin, V. Benson & S. P. Liversedge (2014). Narcissism and consumer behavior: a review and preliminary findings. Frontiers in Psychology, 5, 232. https://doi.org/10.3389/fpsyg.2014.00232
  • Cluley, R., & S. Dunne (2012). From commodity fetishism to commodity narcissism. Marketing Theory, 12 (3): 251-265. Doi: https://doi.org/10.1177/1470593112451395
  • Çiğdem, A. (1997). Bir İmkân Olarak Modernite. İletişim Yayınları.
  • Dağcı, Kenan (2015). Avrupa Birliği ve Kapitalizm, İstanbul: TASAM Yayınları.
  • De Botton, A. (2008). Status Anxiety. Vintage.
  • Debord, G. (1994). The society of the spectacle. Zone Books. (Original work published 1967).
  • Dizdar, Y. (2007). “Hasan Almaz” Ekonomisi. 22 Mart 2007, https://yavuzdizdar.com/hasan-almaz-ekonomisi/. Erişim tarihi: 12 Mayıs, 2023.
  • Dordick, H. S., & G. Wang (1993). The Information society. A retrospective view. Sage.
  • Dubois, B. & P. Duquesne (1993). The market for luxury goods: Income versus culture. European Journal of Marketing, 27, 35-44. https://doi.org/10.1108/03090569310024530
  • Elias, N. (1985). La société de cour. Flammarion.
  • ESTADO., (2012). Brasileiro substitui itens básicos por sofisticados. http://www.estadao.com.br/blogs/jt-seu-bolso/2012/05/13/brasileiro-substitui-itensbasicos-por-sofisticados/, 12. 06. 2015.
  • EXAME., (2013). O novo salto do consumo se apóia na sofisticação. <http://exame.abril.com.br/revista-exame/edicoes/1055/noticias/o-novo-salto-doconsumo, 12. 06. 2015.
  • Frankl, V. E. (1985). Man’s search for meaning. Simon and Schuster.
  • From, Eric. (1965). Escape from Freedom. New York: Avon.
  • Fulzele, N. & Chirde, S. (2022). A Study on Consumer Buying Behaviour For Smartphones, International Journal of Advances in Engineering and Management (IJAEM), 4 (1), 1041-1050.
  • Ghahtarani, A., Sheikhmohammady, M., & Rostami, M. (2020). The impact of social capital and social interaction on customers’ purchase intention, considering knowledge sharing in social commerce context. Journal of Innovation & Knowledge, 5 (3): 191-199.
  • Giddens, A. (1990). The consequences of modernity. Polity Press.
  • Giddens, A. (1991). Modernity and self-identity: Self and society in the late modern age. Polity Press.
  • Goldthorpe, J. (1971). Theories of industrial society. European Journal of Sociology, 12 (2), 263-288. https://doi.org/10.1017/S0003975600002320
  • Graham, C. L., Pettinato, S. (2004). Happiness and hardship: Opportunity and insecurity in new market economies. Rowman & Littlefield.
  • Guleria, D., & Parmar, Y. S. (2015). A study of consumer preference for smartphone: A case of Solan town of Himachal Pradesh. International journal of management research & review, 5 (3): 1-20.
  • Habermas, J. (2002). On the pragmatics of social interaction: preliminary studies, in The theory of communicative action. MIT Press.
  • Halpern, D. (2005). Social capital. Polity Press.
  • Han, Y. J., Nunes, J. C., & Drèze, X. (2010). Signaling status with luxury goods: The role of brand prominence. Journal of marketing, 74(4), 15-30.
  • Hardin, G. (1968). The tragedy of the commons. Science, 162, 1243-1248.
  • Hart, C. M., S. Z. Cisek, & C. Sedikides (2017). Narcissistic consumers: what they buy and why, Unpublished manuscript, University of Southampton.
  • Harvey, D. (1989). The conditions of postmodernity. Blackwell.
  • Häuberer, J. (2011). Social capital theory. Springer Fachmedien.
  • Howes, S. (2015). The Globalization of Inequality, Princeton.
  • Jha, A. (2019). Impact of Psychological and Personality Factors on Luxury Brand Consumption. International Journal of Research and Analytical Reviews (IJRAR), 6 (2): 241-257.
  • Ishak, S., & Zabil, N. F. M. (2012). Impact of consumer awareness and knowledge to consumer effective behavior. Asian Social Science, 8 (13), 108.
  • Kaymak, A. (2020). Tüketim kültürü bağlamında Türkiye’deki muhafazakâr moda dergileri ve muhafazakâr moda dergilerinin seküler moda dergileriyle karşılaştırılması Aysha ve Elle dergileri örneği. İnsan ve Toplum, 10 (1): 63-106. https://dergipark.org.tr/tr/pub/insanvetoplum/issue/71112/1130517
  • Kızılaslan, M. (2016). AVM Furyası. 24 May 2016, https://www.aydin24haber.com/avm-furyasi-1174yy.htm. 12. 05. 2023.
  • Lasch, C. (1979). The culture of narcissism: American life in an age of diminishing expectations. W.W. Norton & Company.
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  • Lu, P. X. (2008). Elite China: Luxury Consumer Behaviour in China. Singapore: Johj Wiley & Sons.
  • Manandhar, R. B., & Timilsina, J. (2023). Consumer Buying Decision for Smartphones: An Analysis of Price, Brand, and Features. Journal of Nepalese Business Studies, 16 (1), 112-123.
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  • Naderi, I., & A. K. Paswan, (2016). Narcissistic consumers in retail settings, Journal of Consumer Marketing, 33(5), 376–386. http://dx.doi.org/10.1108/JCM-02-2015-1327
  • Nandi, S. and Singh, S. (2015). Impact of Marketing Stimuli on Mobile Phone Buying Behaviour of Young Indian Adults—An EFA and CFA Approach. Available at SSRN 2691056.
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  • Ogburn, W. F. (1957). Cultural lag as theory. Sociology & Social Research, 41 (3), 167-174.
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  • Özel, M. (1993). Piyasa düşmanı kapitalizm. İz Yayıncılık.
  • Pattanayak, J. K. & Nandi, S. (2014). Underlying Factors Affecting the Young Indian Professionals’ Choice of Mobile Phone--A Study with Reference to Bangalore. Available at SSRN 2691055.
  • Pilch, I., & M. E. Górnik-Durose (2017). Grandiose and vulnerable narcissism, materialism, money attitudes, and consumption preferences. The Journal of Psychology, 151, 185-206. https://doi.org/10.1080/00223980.2016.1252707
  • Pushkar, B. K. & Paswan, A. N. (t.y.). Critical role of consumer behaviour for choosing smart phone brands, Available at: http://mmmut.ac.in/NAAC/MMMUTNAAC1_080422030514.pdf
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  • Twenge, J. M., & W. K. Campbell (2009). The narcissism epidemic: living in the age of entitlement. Simon and Schuster.
  • Ulutaş, E., & Can, I. (2021). Teşhir toplumu: Bir duyu sosyolojisi denemesi. Ketebe Yayınları. Veblen, T. (2009). The theory of the leisure class: An economic study of ınstitutions. Oxford, (Originally published in 1899).
  • Von Der Loo, H., & W. Van Reijen (2003). Modernleşmenin Paradoksları, çev: Kadir Canaktan, İnsan Yayınları.
  • Weber, M. (2002). The protestant ethic and the spirit of capitalism: and other writings, Penguin.
  • Webster, F. (2003). Theories of the ınformation society. Routledge.
  • Yayla, H. M. (2022). Tüketici Davranışları ve Davranışsal Niyetler. Eğitim Yayınevi.
  • Ye, S. H., Liu, X. T., & Shi, S. Y. 2015. The Research of Status’s Influence on Consumers’ Self-Brand Connection with Luxury Brands: Moderating Role of Self Esteem and Vanity. Open Journal of Business and Management, V. 3, 11-19.
  • Yoon, C., & Cole, C. A. (2008). Aging and consumer behavior. In C. P. Haugtvedt, P. M. Herr, & F. R. Kardes (Eds.), Handbook of consumer psychology, 247–270.
  • Zniva, R., & Weitzl, W.(2016). It’s not how old you are but how you are old: A review on aging and consumer behavior. Management Review Quarterly, 66 (4), 267-297.
Toplam 102 adet kaynakça vardır.

Ayrıntılar

Birincil Dil Türkçe
Konular Davranışsal İktisat, Kent Ekonomisi, Kültürlerarası İletişim, Tüketici Davranışı
Bölüm Araştırma Makalesi
Yazarlar

Musa Yavuz Alptekin 0000-0002-6221-7913

Yayımlanma Tarihi 25 Ekim 2024
Gönderilme Tarihi 27 Haziran 2024
Kabul Tarihi 25 Ekim 2024
Yayımlandığı Sayı Yıl 2024

Kaynak Göster

APA Alptekin, M. Y. (2024). Deforme” Kapitalizmin Beşeri Üretimi: Özentiler ve Özenti Toplumu Tanım-Teori-Analiz ve Eleştiri. Sosyal Ekonomik Araştırmalar Dergisi, 24(2), 150-175. https://doi.org/10.30976/susead.1506154