Planlanmış Davranış Teorisi Çerçevesinde E-spor Turizmine Katılma Niyeti

Year 2018, Volume: 5 Issue: 2, 17 - 31, 15.12.2018

Ali Turan Bayram

Abstract

Araştırma e-spor amaçlı seyahat etme niyetini planlanmış davranış teorisi kapsamında ele almıştır. Araştırmada e-spor etkinliklerine katılma amaçlı seyahat etme niyeti üzerinde davranışa yönelik tutum, öznel normlar ve algılanan davranışsal kontrolün ne ölçüde etkili olduğunu tespit etmek amaçlanmıştır. Araştırma Ocak-Temmuz 2018 tarihleri arasında gerçekleştirilmiş ve 6 farklı çevrimiçi oyunda aktif olan 400 kişiden elde edilen bilgiler çerçevesinde gerçekleştirilmiştir. Araştırmada e-spor etkinliklerine katılma amaçlı seyahat etme niyetini, algılanan davranışsal kontrolün güçlü bir şekilde etkilediği tespit edilmiştir. Bu sonuç davranışsal niyet üzerinde katılımcıların kendi isteklerinin en fazla etki eden unsur olduğu şeklinde yorumlanabilmektedir. 

Keywords

E-spor, E-spor Turizmi, Planlanmış Davranış Teorisi

References

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