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Destinasyon Yiyecek İmajı, Algılanan Değer, Hatırlanabilir Deneyimler ve Memnuniyet Arasındaki İlişkiler: Hatay Örneği

Year 2022, Volume: 9 Issue: 1, 55 - 82, 16.06.2022

Abstract

Destinasyon yiyecek imajı, destinasyon algısını olumlu hale getirmek için oldukça etkilidir. Algılanan değer, deneyimler sonucunda oluşan ve davranışların şekillenmesinde rol oynayan bir etmendir. Hatırlanır deneyimler ise deneyim anı ve sonrası için etkili unsurlardır. Bu nedenle destinasyona yönelik memnuniyet oluşturmada bu hususlar önem arz etmektedir. Hazırlanan bu çalışmanın amacı destinasyon yiyecek imajı, algılanan değer, hatırlanır turizm deneyimi, hatırlanır yemek deneyimi ve memnuniyet arasındaki ilişkiler belirlemektedir. Belirlenen amaç doğrultusunda nicel araştırma yöntemlerinden faydalanılarak Hatay ilini ziyaret etmiş ve yeme içme deneyimi yaşamış kişilere anket uygulanmıştır. Anketlerden elde edilen veriler SPSS programı kullanılarak analiz edilmiştir. Yapılan analiz sonuçlarına göre destinasyon yiyecek imajının, algılanan değer, hatırlanabilir yemek deneyimi ve hatırlanabilir turizm deneyimi üzerinde anlamlı etkisinin bulunduğu, algılanan değerin hatırlanabilir yemek deneyimi ve hatırlanabilir turizm deneyimi üzerinde anlamlı etkisinin bulunduğu, hatırlanabilir yemek deneyiminin hatırlanabilir turizm deneyimi üzerinde anlamlı etkisinin bulunduğu ve son olarak da hatırlanabilir yemek ve turizm deneyimlerinin müşteri memnuniyeti üzerinde anlamlı etkilerinin olduğu belirlenmiştir. Elde edilen bulgular çalışma boyutlarının birbiriyle pozitif yönlü ilişkilerin olduğu sonucunu ortaya çıkarmıştır.

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Relationships Between Destination Food Image, Perceived Value, Memorable Experiences and Satisfaction: The Case of Hatay

Year 2022, Volume: 9 Issue: 1, 55 - 82, 16.06.2022

Abstract

References

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There are 141 citations in total.

Details

Primary Language Turkish
Subjects Tourism (Other)
Journal Section Articles
Authors

Emrah Keskin 0000-0001-6565-4265

Şule Ardıç Yetiş 0000-0002-8792-9079

Nevres Sezen 0000-0002-0198-5441

Publication Date June 16, 2022
Submission Date June 28, 2021
Acceptance Date April 11, 2022
Published in Issue Year 2022 Volume: 9 Issue: 1

Cite

APA Keskin, E., Ardıç Yetiş, Ş., & Sezen, N. (2022). Destinasyon Yiyecek İmajı, Algılanan Değer, Hatırlanabilir Deneyimler ve Memnuniyet Arasındaki İlişkiler: Hatay Örneği. Turizm Akademik Dergisi, 9(1), 55-82.
AMA Keskin E, Ardıç Yetiş Ş, Sezen N. Destinasyon Yiyecek İmajı, Algılanan Değer, Hatırlanabilir Deneyimler ve Memnuniyet Arasındaki İlişkiler: Hatay Örneği. Turizm Akademik Dergisi. June 2022;9(1):55-82.
Chicago Keskin, Emrah, Şule Ardıç Yetiş, and Nevres Sezen. “Destinasyon Yiyecek İmajı, Algılanan Değer, Hatırlanabilir Deneyimler Ve Memnuniyet Arasındaki İlişkiler: Hatay Örneği”. Turizm Akademik Dergisi 9, no. 1 (June 2022): 55-82.
EndNote Keskin E, Ardıç Yetiş Ş, Sezen N (June 1, 2022) Destinasyon Yiyecek İmajı, Algılanan Değer, Hatırlanabilir Deneyimler ve Memnuniyet Arasındaki İlişkiler: Hatay Örneği. Turizm Akademik Dergisi 9 1 55–82.
IEEE E. Keskin, Ş. Ardıç Yetiş, and N. Sezen, “Destinasyon Yiyecek İmajı, Algılanan Değer, Hatırlanabilir Deneyimler ve Memnuniyet Arasındaki İlişkiler: Hatay Örneği”, Turizm Akademik Dergisi, vol. 9, no. 1, pp. 55–82, 2022.
ISNAD Keskin, Emrah et al. “Destinasyon Yiyecek İmajı, Algılanan Değer, Hatırlanabilir Deneyimler Ve Memnuniyet Arasındaki İlişkiler: Hatay Örneği”. Turizm Akademik Dergisi 9/1 (June 2022), 55-82.
JAMA Keskin E, Ardıç Yetiş Ş, Sezen N. Destinasyon Yiyecek İmajı, Algılanan Değer, Hatırlanabilir Deneyimler ve Memnuniyet Arasındaki İlişkiler: Hatay Örneği. Turizm Akademik Dergisi. 2022;9:55–82.
MLA Keskin, Emrah et al. “Destinasyon Yiyecek İmajı, Algılanan Değer, Hatırlanabilir Deneyimler Ve Memnuniyet Arasındaki İlişkiler: Hatay Örneği”. Turizm Akademik Dergisi, vol. 9, no. 1, 2022, pp. 55-82.
Vancouver Keskin E, Ardıç Yetiş Ş, Sezen N. Destinasyon Yiyecek İmajı, Algılanan Değer, Hatırlanabilir Deneyimler ve Memnuniyet Arasındaki İlişkiler: Hatay Örneği. Turizm Akademik Dergisi. 2022;9(1):55-82.