Visitors’ experiences of Deyrulzafaran Monastery through netnography approach

Year 2025, Volume: 7 Issue: 1, 82 - 89, 30.06.2025

Serkan Yiğit , Abidin Can Aktaş

https://doi.org/10.53601/tourismandrecreation.1522129

Abstract

This article analyzes the experiences and perceptions of visitors to Deyrulzafaran Monastery using the netnography method. Netnography is a research method that aims to gain a deeper understanding of participants' experiences and perspectives by examining content shared in online communities and social media platforms. By examining visitor comments on TripAdvisor, the study reveals how visitors perceive the touristic experiences of Deyrulzafaran Monastery. The content analysis revealed six components that characterize visitors' experiences at Deyrulzafaran Monastery. These components include unforgettable experience, satisfaction, intention to recommend and revisit, historical experience, cultural learning experience, gastronomic experience, and guide of attributes. This netnographic analysis aims to contribute to a better understanding of visitor experiences at cultural and historical sites, as well as the development of tourism management strategies. Especially in the digital age, analyzing visitor feedback provides important information on how tourism destinations can adapt to meet visitor expectations.

Keywords

Deyrulzafaran Monastery , Visitor Experiences , Netnography , Mardin

Netnografi yaklaşımıyla ziyaretçilerin Deyrulzafaran Manastırı deneyimleri

Abstract

Bu makale, netnografi yöntemi kullanılarak Deyrulzafaran Manastırı'nı ziyaret eden ziyaretçilerin deneyimlerini ve algılarını analiz etmektedir. Netnografi, çevrimiçi topluluklar ve sosyal medya platformlarında paylaşılan içerikleri inceleyerek katılımcıların deneyimlerini ve bakış açılarını derinlemesine anlamayı amaçlayan bir araştırma metodudur. Çalışma, TripAdvisor’da yer alan ziyaretçi yorumlarını inceleyerek, Deyrulzafaran Manastırı'nın turistik deneyimlerinin nasıl algılandığını ortaya koymaktadır. İçerik analizi sonucunda Deyrulzafaran Manastırı'nı ziyaret eden ziyaretçilerin deneyimleri altı bileşen olarak belirlenmiştir. Bu bileşenler; unutulmaz deneyim, memnuniyet, tavsiye etme ve tekrar ziyaret etme niyeti, tarihsel deneyim, kültürel öğrenme deneyimi, gastronomik deneyim ve rehber özellikleri şeklindedir. Bu netnografik analiz, kültürel ve tarihi mekanların ziyaretçi deneyimlerinin daha iyi anlaşılmasına ve turizm yönetimi stratejilerinin geliştirilmesine katkıda bulunmayı amaçlamaktadır. Özellikle dijital çağda, ziyaretçi geri bildirimlerinin analiz edilmesi, turizm destinasyonlarının ziyaretçi beklentilerini karşılamak için nasıl adapte olabileceğine dair önemli bilgiler sunmaktadır.

Keywords

Deyrulzafaran Manastırı , Ziyaretçi Deneyimi , Netnografi , Mardin

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