Research Article
Aim & Scope
The aim of the Turkish Journal of Marketing Research (TUJOMR) is to publish high-quality, scientific research articles on all aspects of Marketing Science. TUJOMR meets the need for a journal with a special focus on marketing science that maintains the highest standards of rigor and publishes articles that reflect more statistical information and multidisciplinary study than is published in existing publications.
Turkish Journal of Marketing Research (TUJOMR) is an international online, open access, double-blind peer-reviewed journal published twice a year (June and December) in English and Turkish.
Articles can be empirical research articles, theoretical or review articles, and case studies. This will include both theoretical and practical aspects and, in particular, the relationship between the two. Applications are accepted all year round.
In order for an article to be published in TUJOMR, it must meet the following criteria as a minimum:
- Focus on an important topic in marketing.
- Presenting fundamentally new knowledge that advances the field.
- Being literature-based and scientific.
- If it is an empirical study, consider the methodology in detail.
Author Guidelines
Article writing rules should be prepared according to this Article Template. In addition, the Copyright Agreement Form and the Researchers' Contribution Rate Statement and Conflict Declaration Form should be prepared and submitted to the journal. The submitted review articles must comply with the PRISMA guidelines.
Ethical Principles and Publication Policy
The publication processes of the Turkish Journal of Marketing Research (TUJOMR) are based on the production, development and sharing of information impartially using the scientific method. Refereed articles are studies that ensure the application of the scientific method and impartiality. All components of the publication process in the realization of scientific production; The publisher, editors, authors, referees and readers must comply with ethical principles. In this context, the publication ethics and open access policy of the Turkish Journal of Marketing Research (TUJOMR) is in line with the guidelines and policies published by the Committee on Publication Ethics (COPE) in open access (For example, the "Committee on Publication Ethics (COPE) Code of Conduct" and Best Practice Guidelines for Journal Editors; “Code of Conduct and Best Practice Guidelines for Journal Editors” and “COPE Best Practice Guidelines for Journal Editors”) require that all components of the publication process comply with ethical principles.
If situations such as manipulation, distortion and use of fabricated data of the data used in the articles are detected, this situation will be notified officially to the institution where the article author works and the article will be rejected. Our journal has the right to request output files of the analysis results from the authors, based on the feedback given by the editor and/or referees.
Price Policy
Authors who submit articles to Turkish Journal of Marketing Research (TUJOMR) are charged a fee after the article is submitted, regardless of acceptance/rejection status. After the preliminary evaluation by the Editorial Board, a participation fee will be requested to contribute to expenses such as digital printing, typesetting, entry to international indexes, layout software, etc. to initiate the referee evaluation process. This fee is requested "in the article submission process - regardless of acceptance/rejection", in accordance with the Interuniversity Board (ÜAK) Associate Professorship Criteria.
Editorial Processing Charge: 1000 TRY
Indexes
Journal Boards
Chief Editor
Zübeyir Çelik is an Associate Professor at Kütahya Dumlupınar University, Kütahya Faculty of Applied Sciences, Department of Electronic Commerce and Management. He holds a PhD in Marketing from Marmara University. His research interests include digital marketing, phygital marketing, marketing thought and theory, consumer behaviour and marketing research.
Mehmet SAĞLAM is an Associate Professor in the Department of Business Administration at Istanbul Ticaret University. He holds a Ph.D in Marketing from Marmara University and in Business Administration from Istanbul Ticaret University. He publishes research in the fields of brand management, consumer behavior, international marketing and marketing communication. He has national and international publications on these subjects.
Editorial Board
Zübeyir Çelik is an Associate Professor at Kütahya Dumlupınar University, Kütahya Faculty of Applied Sciences, Department of Electronic Commerce and Management. He holds a PhD in Marketing from Marmara University. His research interests include digital marketing, phygital marketing, marketing thought and theory, consumer behaviour and marketing research.
Mehmet SAĞLAM is an Associate Professor in the Department of Business Administration at Istanbul Ticaret University. He holds a Ph.D in Marketing from Marmara University and in Business Administration from Istanbul Ticaret University. He publishes research in the fields of brand management, consumer behavior, international marketing and marketing communication. He has national and international publications on these subjects.
Scientific Publications Coordinator
Zübeyir Çelik is an Associate Professor at Kütahya Dumlupınar University, Kütahya Faculty of Applied Sciences, Department of Electronic Commerce and Management. He holds a PhD in Marketing from Marmara University. His research interests include digital marketing, phygital marketing, marketing thought and theory, consumer behaviour and marketing research.
Mehmet SAĞLAM is an Associate Professor in the Department of Business Administration at Istanbul Ticaret University. He holds a Ph.D in Marketing from Marmara University and in Business Administration from Istanbul Ticaret University. He publishes research in the fields of brand management, consumer behavior, international marketing and marketing communication. He has national and international publications on these subjects.
Editorial Advisory Board
Dr. Pradeep Kautish is Professor of Marketing at Institute of Management, Nirma University. Prof. Kautish has over 20 years of rich experience in management academics and a few years of industry experience. Prof. Kautish published in a number of reputed marketing journals like International Journal of Information Management, Technological Forecasting & Social Change, Journal of Retailing and Consumer Services, Marketing Intelligence & Planning, Journal of Consumer Behaviour, Journal of Consumer Marketing, Asia Pacific Journal of Marketing and Logistics, Journal of Relationship Marketing, Journal of Global Scholars of Marketing Science, Journal of Marketing Analytics, Journal of Global Marketing, and International Journal of Retail & Distribution Management to name a few. Additionally, Prof. Kautish published in many prominent management journals such as Journal of Cleaner Production, Resources, Conservation & Recycling, Journal of Indian Business Research, Business Strategy and Development, Energy Policy, Renewable Energy, International Journal of Social Economics, Environment, Development, and Sustainability, Sustainable Energy Technologies and Assessments, Environmental Science and Pollution Research, Resources Policy, Journal of Foodservice Business Research, International Journal of Innovation Science, International Journal of Procurement Management, Utilities Policy, Journal of Asia Business Studies, Journal of Hospitality, Leisure, Sport & Tourism Education, Management of Environmental Quality, Global Business Review, Vision and Journal of Modelling in Management. Prof. Kautish regularly serves as an ad-hoc reviewer/article editor for prominent journals. Prof. Kautish research papers have cumulative Clarivate Analytics Impact Factor of more than 300 with the highest impact factor of 20.1 (International Journal of Information Management) and 12.9 (Technological Forecasting & Social Change). Prof. Kautish appeared among prestigious less than 2% Scientists list across disciplines in 2023 (Elsevier and Stanford University).
