Hizmet Sektöründe Faaliyet Gösteren KOBİ’ler Bağlamında Girişimsel Yönelimlere İlişkin Nitel Bir Araştırma

Öz

Araştırmada Türkiye’de hizmet sektöründe faaliyet gösteren ve KOBİ statüsünde yer alan firmaların girişimsel yönelimlere ilişkin mevcut durumlarının, bakış açılarının ve bağlam tabanlı olabilecek özgün yaklaşımlarının keşfedilmesi amaçlanmıştır. Bu amaca ulaşmak için olayların, olguların doğal ortamlarında var oldukları halleri ile ve bütüncül olarak ortaya çıkartılmasını sağlayan ve keşfedici doğası olan nitel araştırma tercih edilmiştir. Veriler ölçüt örnekleme yöntemi ile yarı yapılandırılmış mülakatlarla toplanmıştır. Toplanan verilerin analizinde içerik analizi yöntemi kullanılmıştır. Elde edilen bulgular firmaların girişimsel yönelimlere ilişkin literatüre uyumlu bakış açılarının yanı sıra literatürden ayrışan risk almaktan kaçınma ve kadife rekabet yaklaşımlarını özgün sonuçlar olarak ortaya çıkartmaktadır. Girişimsel yönelimlerin ruhuna aykırı olan bulgular araştırmanın yürütüldüğü Türkiye bağlam şartlarına özgü olarak baskın kültür özellikleri, KOBİ’lerin finansal döngüleri ve araştırmanın yapıldığı dönem itibariyle pandeminin oluşturduğu ekonomik koşulları da içeren çeşitli zorluklarla ilişkili olarak tartışılmaktadır.

Anahtar Kelimeler

• Girişimsel yönelim
• stratejik yönelimler
• risk almaktan kaçınma
• kadife rekabet

A Qualitative Research on Entrepreneurial Orientations in the Context of SMEs Operating in the Service Sector

Abstract

The research aims to discover the current situation, perspectives, and context-based unique approaches of companies operating in the service sector in Turkey and having SME status regarding entrepreneurial orientations. To achieve this goal, qualitative research was preferred, which is exploratory and enables the holistic discovery of events and phenomena as they exist in their natural environments. Data were collected through semi-structured interviews using the criterion sampling method. The content analysis method was used to analyze the collected data. The findings reveal companies' perspectives on entrepreneurial orientations that are compatible with the literature, as well as avoidance of risk and velvet competition approaches that differ from the literature, as unique results. The findings, those contrary to the spirit of entrepreneurial orientations, are discussed concerning dominant cultural characteristics specific to the Turkish context, the financial cycles of SMEs, and various challenges, including the economic conditions created by the pandemic at the time of the research.

Keywords

• Entrepreneurial orientation
• strategic orientations
• avoidance of risk
• velvet competition

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