DETERMININING THE IMPORTANCE OF FACTOR LEVELS AFFECTING USERS MOBILE GAME PREFERENCE
Abstract
The mobile gaming industry has grown rapidly in recent years and has become an attractive market for companies. The increased number of smartphone and tablet devices has a significant effect on this development. Game developer companies are constantly offering different genres of games to the market. However only e few of them are preferred by users and few of these games can become popular around the world. It is seen that thousands of games are taking place in the virtual markets where mobile game installation are made. Determining the importance level of the factors which are affecting the mobile game preferences and installation of users are worthy to research. It is also necessary to demonstrate how much attention has been paid to each factor level by the users for designing game in the future. The main purpose of this study is to determine the level of importance that users attribute to the factors that influence the preference of the mobile game by using conjoint analysis. According to the data, it has been determined that the numbers of stars given to the mobile game by the other users is the most influential factor for the players to prefer mobile games. The study was terminated by the presentation of a variety of recommendations to practitioners and researchers in the mobile gaming industry.
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References
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