THE MEDIATING ROLE OF PROMOTION FOCUS ON THE EFFECT OF ORGANIZATIONAL CITIZENSHIP BEHAVIOR FOR THE ENVIRONMENT ON GREEN INNOVATION: A RESEARCH

Year 2024, Issue: 44, 91 - 112, 07.08.2024

Edip Örücü Ramazan Özkan Yıldız Itır Hasırcı

https://doi.org/10.18092/ulikidince.1424564

Abstract

The aim of research is determine the effects of organizational citizenship for the environment, promotion focus on green innovation in the bank branches. The population is 190,000 personnel working in banks in Turkey. The sample obtained through the online survey consists of 554 personnel selected from these people. Frequency, normality, exploratory factor, reliability, correlation and hierarchical regression were performed with the data obtained. The result of the correlation, a significant, positive relationship was found between organizational citizenship for the environment and green innovation, a significant and positive relationship between organizational citizenship behavior for the environment and promotion focus, a significant, positive relationship between green innovation and promotion focus. According to the results of the hierarchical regression, promotion focus had a partial mediating role in the effect of environmental organizational citizenship on green innovation. When promotion focus was included, organizational citizenship reduced its effect on green innovation, recommendations were offered to increase organizational citizenship.

Keywords

Organizational Citizenship Behavior for the Environment, Green Innovation, Promotion Focus

ÇEVRECİ ÖRGÜTSEL VATANDAŞLIK DAVRANIŞININ YEŞİL İNOVASYON ÜZERİNDEKİ ETKİSİNDE TERFİ ODAĞININ ARACILIK ROLÜ: BİR ARAŞTIRMA

Abstract

Bu araştırmanın amacı banka şubelerinde çevreci örgütsel vatandaşlık davranışı ve terfi odağının yeşil inovasyon üzerindeki etkilerini belirlemektir. Araştırmanın evrenini Türkiye’de banka sektöründe çalışan 190.000 personel oluşturmaktadır. Online anket yöntemiyle elde edilen araştırmanın örneklemini bu kişilerden seçilen 554 personel oluşturmaktadır. Elde edilen verilerle frekans analizi, normallik testi, keşfedici faktör analizi, güvenilirlik analizi, korelasyon analizi ve hiyerarşik regresyon analizleri yapılmıştır. Yapılan korelasyon analizinin neticesinde çevreci örgütsel vatandaşlık davranışı ile yeşil inovasyon arasında anlamlı ve olumlu bir ilişki, çevreci örgütsel vatandaşlık davranışı ile terfi odağı arasında anlamlı ve olumlu bir ilişki, yeşil inovasyonla terfi odağı arasında anlamlı ve olumlu bir ilişki bulunmuştur. Hiyerarşik regresyon analizinin sonucuna göre çevreci örgütsel vatandaşlık davranışının yeşil inovasyon üzerindeki etkisinde terfi odağının kısmi aracılık rolünün olduğu tespit edilmiştir. Dolayısıyla terfi odağı analize dahil edildiğinde çevreci örgütsel vatandaşlık davranışının yeşil inovasyon üzerindeki etkisini azalttığı görülmüş, örneklem dahilindeki banka şubelerinde çevreci örgütsel vatandaşlık davranışını arttıracak tavsiyeler sunulmuştur.

Keywords

Çevreci Örgütsel Vatandaşlık Davranışı, Yeşil İnovasyon, Terfi Odağı

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