YÖNETİM LİTERATÜRÜNDE STEREOTİP (KALIPYARGI) KAVRAMI: ULUSAL VE ULUSLARARASI ALANDAKİ YÖNETİM ARAŞTIRMALARI ÜZERİNE BİR İNCELEME

Year 2019, Volume: 10 Issue: 23, 195 - 211, 28.02.2019

Selda Limon , Nurdan Oral Kara , Ömer Lütfi Antalyalı

https://doi.org/10.21076/vizyoner.482558

Cited By: 1

Abstract

Araştırma, sosyal psikoloji alanında uzun zamandır tartışılan stereotip kavramının yönetim alanında yapılan araştırmalardaki yerini açıklamayı amaçlamaktadır. Bu amaç doğrultusunda, stereotip kavramının tanımı yapıldıktan sonra, kavramın tarihsel gelişim sürecinden, kuramsal alt yapısından, kavramı ölçme yöntemlerinden bahsedilerek yönetim literatüründeki yeriyle ilgili genel bir değerlendirme yapılacaktır. Stereotiplerin karmaşık dünyanın mantıklı bir şekilde okunmasına olanak tanıyan aygıtlar olarak görülmesi, insan ilişkilerinde temel bir vazifesinin olması konunun yönetim alanında da tartışılmaya başlanmasının haklı gerekçesi olduğu savunulabilir. İnsan ilişkilerinin yoğun bir şekilde yaşandığı işletmelerde, yönetim araştırmalarında sıklıkla vurgu yapılan kavramların (memnuniyet, güven, bağlılık, tükenmişlik, çatışma vb.) temelinde stereotiplerin yer aldığı ve işletmelerde sosyal etkileşimin pürüzsüz ve kolay bir şekilde ilerlemesine yardımcı olarak sosyal açıdan pragmatik bir işleve sahip oldukları düşünülmektedir. Araştırma sonucunda, stereotip kavramına dikkat çekilerek yönetim literatüründe yeni tartışmalar yapılabilmesi için farkındalık oluşturulması beklenmektedir. İşletme yöneticileri için çalışanlarının bilişsel yapılarını anlamalarına ve bu bilişsel yapıların davranışlara ve dolayısıyla iş ilişkilerine nasıl yansıdığını görmelerine olanak sağlayacaktır.

Keywords

Stereotip, Yönetim, Yönetici Algısı, Cinsiyet Rolü Stereotipleri, Schein Tanımlayıcı Endeksi

STEREOTYPE CONCEPT IN THE MANAGEMENT LITERATURE: A REVIEW OF NATIONAL AND INTERNATIONAL MANAGEMENT RESEARCHES

Abstract

The aim of the study is to explain the role of the stereotype concept which has been discussed for a long time in the field of social psychology. For this purpose, after the definition of the stereotype concept, a general evaluation is made about the historical development process of the concept, its theoretical development, its theoretical sub-structure, the methods of measuring the concept and its place in the management literature. As stereotypes are tools that allow for the perception of the complex world and have a fundamental duty in human relations; it can be argued that this issue should also be discussed in the field of management field. As a result of the study, attention should be paid to the concept of stereotypes and awareness is expected to be raised in the management literature for new discussions. For business executives, it would allow employees to understand cognitive structures and see how these cognitive structures are reflected in behaviours and therefore in business relationships.

Keywords

Stereotype, Management, Gender Role Stereotypes, Perception of Manager, Schein Descriptive Index

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