Ruh Halimizi Etkileyen Hava Durumu Parametreleri Borsa Verilerini De Etkiler Mi?

Yıl 2022, , 334 - 340, 30.09.2022

Sezen Güngör , Nihan Tomris Küçün

https://doi.org/10.52835/19maysbd.1161210

Öz

1970'li yıllarda genel kabul, yatırımcıların rasyonel davrandığı iken, yatırım kararlarının sadece rasyonel bir yaklaşımla açıklanamayacağı gerçeği 1980'lerin başında gündeme gelmeye başlamıştır. Bu kapsamda yapılan çalışmalar, bireylerin yatırım konusunda karar verme süreçlerindeki iç ve dış faktörleri incelemeye yönelik olarak çeşitlenmiştir. Psikoloji, pazarlama, sosyoloji gibi sosyal bilimlerden beslenen yatırımcı davranışlarına ilişkin görüşler, karar verme sürecinde birçok faktörün etkili olduğunu ortaya koymuştur. Bu bağlamda karar verme literatüründe en fazla ağırlık verilen unsurlardan biri duygulardır. Farklı çevre koşulları ile doğrudan ilişkili olan duygular, bu şekilde yatırımcı kararlarında da etkili olduğunu göstermiştir.
Bu araştırma, hava koşullarının yatırım kararları üzerindeki etkisini incelemek amacıyla yapılmıştır. Çok boyutlu yatırım unsurlarına ilişkin veriler geniş bir zaman diliminde toplanmış ve farklı hava koşulları ile ilişkileri incelenmiştir. Sonuç olarak, yatırımların en önemli parametreleri olan işlem hacmi ve işlem tutarının havanın basıncı, sıcaklığı ve nemi ile ilgili olduğu sonucuna varılmıştır. Benzer şekilde, işlem getirilerinin de hava sıcaklığı ile ilişkili olduğu bulundu.

Anahtar Kelimeler

Karar Verme, Yatırım, Yatırımcı Davranışı, Davranışsal Finans

Do Weather Parameters That Affect Our Mood Also Affect Stock Market Data?

Öz

While the general acceptance in the 1970s was that investors acted rationally, the fact that investment decisions could not be explained only with a rational approach began to come to the fore in the early 1980s. Studies conducted in this context have diversified to examine the internal and external factors on the decision-making processes of individuals on investment. Opinions on investor behavior, which are fed by social sciences such as psychology, marketing, and sociology, have revealed that many factors are effective in the decision-making process. In this context, one of the most weighted elements in the decision-making literature is emotions. Emotions, which are directly related to different environmental conditions, have shown that they are also effective in investor decisions this way.
This research was conducted to examine the effect of weather conditions on investment decisions. Data on multidimensional investment elements have been collected over a wide period and their relationships with different weather conditions have been examined. As a result, it has been concluded that the most important parameters of the investments, the transaction volume, and the transaction amount, are related to the pressure, temperature, and humidity of the weather. Similarly, transaction returns were also found to be related to air temperature.

Anahtar Kelimeler

Decision Making, Investment, Investor Behavior, Behavioral Finance

Kaynakça

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