The Mediator Role of Efangelism on The Relationship Between Ethnocentrism, Watching Intention and Behavioral Loyalty of Sport Fans

Yıl 2022, Cilt: 5 Sayı: 1, 10 - 19, 01.07.2022

Ümit Can Büyükakgül , Şeniz Parlakkılıç Büyükakgül , Metin Argan

Öz

Bu araştırmanın amacı spor taraftarlarının etnosentrik eğilimlerinin izleme niyeti ve davranışsal sadakat seviyeleri üzerine etkisinde efangelizm kavramının aracı rolünü değerlendirmektir. Toplamda 261 katılımcı ile gerçekleştirilen bu araştırmada katılımcıların etnosentrik eğilim düzeylerinin cinsiyet, medeni durum ve eğitim durumu açısından anlamlı farklılıklar gösterdiği belirlenmiştir. Katılımcıların etnosentrik eğilimlerinin ayrı ayrı hem izleme niyeti hem de davranışsal sadakat değişkenleri üzerine olan etkisi olduğu belirlendikten sonra efangelizm algılarının aracı rolü yapısal eşitlik modellemesi ile test edilmiştir. Sonuç olarak, spor taraftarlarının efangelizm algılarının izleme niyetleri ve davranışsal sadakatleri üzerinde kısmı aracı etkisi olduğu belirlenmiştir.

Anahtar Kelimeler

etnosentrizm, efangelizm, izleme niyeti, davranışsal sadakat, spor taraftarı

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