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İnternetin Popüler Paylaşım Alanlarında Ünlü Kültü Oluşturma Ve Fan Tüketim Kültürü Üzerine Etkileri

Yıl 2019, Cilt: 5 Sayı: 1, 60 - 76, 31.07.2019
https://doi.org/10.22466/acusbd.584851

Öz

İnternetin
dünyada hızlı şekilde yayılmasıyla bu medya ortamında ortaya çıkan ünlüler
bulunmaktadır. Bu ünlüler çok geniş fan kitlesine sahip olmaktadır. Fan
kitlesinin kendilerine özgü tüketim alışkanlıkları bulunmaktadır. Bu çalışmada
internetin popüler paylaşım alanlarında ünlü kültü oluşturulması ve fan tüketim
kültürü üzerine etkileri incelenmiştir. Bu amaçla internetin popüler paylaşım
alanlarında en fazla takipçilerine sahip iki ünlü Katy Perry ve Justin Bieber
örnek olay olarak ele alınmıştır. Sonuç olarak her iki ünlünün de kült haline
gelmesinde internetin oldukça etkili olduğudur. Kült haline gelen ünlülerin de
fanlarının tüketimlerini de etkilediği sonucuna varılmıştır.


Kaynakça

  • Ann Flurry, L., R. Swimberghe, K., & M. Parker, J. (2014). Examining brand communities among children and adolescents: an exploratory study. Journal of Consumer Marketing, 31(2), 103-110.
  • Aran-Ramspott, S., Fedele, M., & Tarragó, A. (2018). Youtubers' Social Functions and Their Influence on Pre-Adolescence. Comunicar: Media Education Research Journal, 26(57), 71-79.
  • Atkin, C., & Block, M. (1983). Effectiveness of celebrity endorsers. Journal of advertising research.
  • Bennett, A. (1999). Subcultures Or Neo-Trıbes? Rethınkıng The Relatıonshıp Between Youth,Style And Musıcal Taste. Sociology, Vol. 33, No. 3 (AUGUST 1999), pp. 599-617.
  • Blanco-Ruiz, M., & Sainz-de-Baranda, C. (2018). Channels produced by LGBT+ YouTubers: gender discourse analysis. Observatorio (OBS*), 12(SPE1), 97-121.
  • Boorstin, D. J. (1973), The Americans: The Democratic Experience, New York: Random House.
  • Brilli, S. (2018). Where is the sacred in online celebrity? Praise, loath and physical interaction with Italian webstars. Mediascapes journal, (11), 64-79.
  • Canniford, R. (2011). How to manage consumer tribes. Journal of Strategic Marketing, 19(7), 591-606.
  • Carroll, A. (2009). Brand communications in fashion categories using celebrity endorsement. Journal of Brand Management, 17(2), 146-158.
  • Cocker, H. L., & Cronin, J. (2017). Charismatic authority and the YouTuber: Unpacking the new cults of personality. Marketing theory, 17(4), 455-472.
  • Cult. (n.d.). Oxford Dictionary. https://en.oxforddictionaries.com/definition/cult adresinden alındı.
  • Cunningham J. M. (n.d.). Ketty Perry American Singer. https://www.britannica.com/biography/Katy-Perry adresinden alındı.
  • Fischer, C.S. (1995). The Subcultural Theory of Urbanism: A Twentieth-Year Assessment. American Journal of Sociology, Vol. 101, No. 3 (Nov., 1995), pp. 543-577.
  • Geraghty, L. (2014). Cult collectors. Routledge.
  • Greenburg, Z. O. (2018). The World's Highest-Paid Women In Music 2018. https://www.forbes.com/sites/zackomalleygreenburg/2018/11/19/highest-paid-women-in-music-2018-katy-perry-taylor-swift-beyonce/#435b5e006a24 adresinden alındı.
  • Hedlund, D. P. (2014). Creating value through membership and participation in sport fan consumption communities. European Sport Management Quarterly, 14(1), 50-71.
  • Himma-Kadakas, M., Rajavee, A., Orgmets, M. L., Eensaar, L., & Kõuts-Klemm, R. (2018). The food chain of YouTubers: engaging audiences with formats and genres. Observatorio (OBS*), 12(SPE1), 54-75.
  • Hollander, P. (2010a). Why the celebrity cult?. Society, 47(5), 388-391.
  • Hollander, P. (2010b). Michael Jackson, the celebrity cult, and popular culture. Society, 47(2), 147-152.
  • Hollows, J. (2003). The masculinity of cult. Ed.(Jancovich, M., Reboll, A.L., Stringer, J., Willis, A.). Defining cult movies: The cultural politics of oppositional taste, 35-53, Manchaster University Press, Birleşik Krallık.
  • Justin Bieber (n.d.). Justin Bieber Biography. https://www.imdb.com/name/nm3595501/bio adresinden alındı.
  • Katy Perry (n.d.). Katy Perry Wiki. https://katyperry.fandom.com/wiki/Katy_Perry adresinden alındı.
  • Kaymas, S., & Yakin, O. (2019). Bodies in alliance: rethinking cultural and economic logics of social media celebrity constitution in Turkey’s new media ecosystem. Celebrity Studies, 1-16.
  • Kozinets, R. V. (2001). Utopian enterprise: Articulating the meanings of Star Trek's culture of consumption. Journal of consumer research, 28(1), 67-88.
  • Lawrence, C. (2009). Cult of celebrity: What our fascination with the stars reveals about us. Rowman & Littlefield.
  • Mardon, R., Molesworth, M., & Grigore, G. (2018). YouTube Beauty Gurus and the emotional labour of tribal entrepreneurship. Journal of Business Research, 92, 443-454.
  • MJD (2018). CSPC: Justin Bieber Popularity Analysis. https://chartmasters.org/2018/04/cspc-justin-bieber-popularity-analysis-2/10/ adresinden alındı.
  • Moutinho, L., Dionísio, P., & Leal, C. (2007). Surf tribal behaviour: a sports marketing application. Marketing Intelligence & Planning, 25(7), 668-690.
  • Odabaşı, Y., ve Barış, G. (2002). Tüketici Davranışı, İstanbul: MediaCat Kitapları.
  • Rojek, C. (2004). Celebrity. Reaktion Books.
  • Silvera, D. H., & Austad, B. (2004). Factors predicting the effectiveness of celebrity endorsement advertisements. European Journal of marketing, 38(11/12), 1509-1526.
  • Smith, A. C., & Stewart, B. (2007). The travelling fan: Understanding the mechanisms of sport fan consumption in a sport tourism setting. Journal of sport & tourism, 12(3-4), 155-181.
  • Smith, D. (2014). Charlie is so ‘English’-like: nationality and the branded celebrity person in the age of YouTube. Celebrity studies, 5(3), 256-274. Top 10 Twitter Users by Followers (n.d.). Twitter Top Charts. https://socialblade.com/twitter/top/10/followers adresinden alındı.

The Effects Of Internet On The Creation Of Celebrity Cult In The Popular Sharing Areas And The Fan Consumption Culture

Yıl 2019, Cilt: 5 Sayı: 1, 60 - 76, 31.07.2019
https://doi.org/10.22466/acusbd.584851

Öz



With the rapid spread of the
Internet in the world, there are celebrities emerging in this media
environment. These celebrities have a very large fan mass. The fan mass has
their own specific consumption habits. In this study, the creation of celebrity
cult on popular sharing areas of Internet and its effects on fan consumption
culture were examined. For this purpose, two famous Katy Perry and Justin
Bieber who have the most followers in the popular sharing areas of the Internet
are considered as case studies. As a result, the internet is highly effective
for both celebrities to become cult. It is also concluded that celebrities who
have become cult have also affected the consumption of their fans.

Kaynakça

  • Ann Flurry, L., R. Swimberghe, K., & M. Parker, J. (2014). Examining brand communities among children and adolescents: an exploratory study. Journal of Consumer Marketing, 31(2), 103-110.
  • Aran-Ramspott, S., Fedele, M., & Tarragó, A. (2018). Youtubers' Social Functions and Their Influence on Pre-Adolescence. Comunicar: Media Education Research Journal, 26(57), 71-79.
  • Atkin, C., & Block, M. (1983). Effectiveness of celebrity endorsers. Journal of advertising research.
  • Bennett, A. (1999). Subcultures Or Neo-Trıbes? Rethınkıng The Relatıonshıp Between Youth,Style And Musıcal Taste. Sociology, Vol. 33, No. 3 (AUGUST 1999), pp. 599-617.
  • Blanco-Ruiz, M., & Sainz-de-Baranda, C. (2018). Channels produced by LGBT+ YouTubers: gender discourse analysis. Observatorio (OBS*), 12(SPE1), 97-121.
  • Boorstin, D. J. (1973), The Americans: The Democratic Experience, New York: Random House.
  • Brilli, S. (2018). Where is the sacred in online celebrity? Praise, loath and physical interaction with Italian webstars. Mediascapes journal, (11), 64-79.
  • Canniford, R. (2011). How to manage consumer tribes. Journal of Strategic Marketing, 19(7), 591-606.
  • Carroll, A. (2009). Brand communications in fashion categories using celebrity endorsement. Journal of Brand Management, 17(2), 146-158.
  • Cocker, H. L., & Cronin, J. (2017). Charismatic authority and the YouTuber: Unpacking the new cults of personality. Marketing theory, 17(4), 455-472.
  • Cult. (n.d.). Oxford Dictionary. https://en.oxforddictionaries.com/definition/cult adresinden alındı.
  • Cunningham J. M. (n.d.). Ketty Perry American Singer. https://www.britannica.com/biography/Katy-Perry adresinden alındı.
  • Fischer, C.S. (1995). The Subcultural Theory of Urbanism: A Twentieth-Year Assessment. American Journal of Sociology, Vol. 101, No. 3 (Nov., 1995), pp. 543-577.
  • Geraghty, L. (2014). Cult collectors. Routledge.
  • Greenburg, Z. O. (2018). The World's Highest-Paid Women In Music 2018. https://www.forbes.com/sites/zackomalleygreenburg/2018/11/19/highest-paid-women-in-music-2018-katy-perry-taylor-swift-beyonce/#435b5e006a24 adresinden alındı.
  • Hedlund, D. P. (2014). Creating value through membership and participation in sport fan consumption communities. European Sport Management Quarterly, 14(1), 50-71.
  • Himma-Kadakas, M., Rajavee, A., Orgmets, M. L., Eensaar, L., & Kõuts-Klemm, R. (2018). The food chain of YouTubers: engaging audiences with formats and genres. Observatorio (OBS*), 12(SPE1), 54-75.
  • Hollander, P. (2010a). Why the celebrity cult?. Society, 47(5), 388-391.
  • Hollander, P. (2010b). Michael Jackson, the celebrity cult, and popular culture. Society, 47(2), 147-152.
  • Hollows, J. (2003). The masculinity of cult. Ed.(Jancovich, M., Reboll, A.L., Stringer, J., Willis, A.). Defining cult movies: The cultural politics of oppositional taste, 35-53, Manchaster University Press, Birleşik Krallık.
  • Justin Bieber (n.d.). Justin Bieber Biography. https://www.imdb.com/name/nm3595501/bio adresinden alındı.
  • Katy Perry (n.d.). Katy Perry Wiki. https://katyperry.fandom.com/wiki/Katy_Perry adresinden alındı.
  • Kaymas, S., & Yakin, O. (2019). Bodies in alliance: rethinking cultural and economic logics of social media celebrity constitution in Turkey’s new media ecosystem. Celebrity Studies, 1-16.
  • Kozinets, R. V. (2001). Utopian enterprise: Articulating the meanings of Star Trek's culture of consumption. Journal of consumer research, 28(1), 67-88.
  • Lawrence, C. (2009). Cult of celebrity: What our fascination with the stars reveals about us. Rowman & Littlefield.
  • Mardon, R., Molesworth, M., & Grigore, G. (2018). YouTube Beauty Gurus and the emotional labour of tribal entrepreneurship. Journal of Business Research, 92, 443-454.
  • MJD (2018). CSPC: Justin Bieber Popularity Analysis. https://chartmasters.org/2018/04/cspc-justin-bieber-popularity-analysis-2/10/ adresinden alındı.
  • Moutinho, L., Dionísio, P., & Leal, C. (2007). Surf tribal behaviour: a sports marketing application. Marketing Intelligence & Planning, 25(7), 668-690.
  • Odabaşı, Y., ve Barış, G. (2002). Tüketici Davranışı, İstanbul: MediaCat Kitapları.
  • Rojek, C. (2004). Celebrity. Reaktion Books.
  • Silvera, D. H., & Austad, B. (2004). Factors predicting the effectiveness of celebrity endorsement advertisements. European Journal of marketing, 38(11/12), 1509-1526.
  • Smith, A. C., & Stewart, B. (2007). The travelling fan: Understanding the mechanisms of sport fan consumption in a sport tourism setting. Journal of sport & tourism, 12(3-4), 155-181.
  • Smith, D. (2014). Charlie is so ‘English’-like: nationality and the branded celebrity person in the age of YouTube. Celebrity studies, 5(3), 256-274. Top 10 Twitter Users by Followers (n.d.). Twitter Top Charts. https://socialblade.com/twitter/top/10/followers adresinden alındı.
Toplam 33 adet kaynakça vardır.

Ayrıntılar

Birincil Dil Türkçe
Bölüm Tüm Bölümler
Yazarlar

Adnan Kara 0000-0002-9045-0392

Yayımlanma Tarihi 31 Temmuz 2019
Gönderilme Tarihi 1 Temmuz 2019
Yayımlandığı Sayı Yıl 2019 Cilt: 5 Sayı: 1

Kaynak Göster

APA Kara, A. (2019). İnternetin Popüler Paylaşım Alanlarında Ünlü Kültü Oluşturma Ve Fan Tüketim Kültürü Üzerine Etkileri. Artvin Çoruh Üniversitesi Uluslararası Sosyal Bilimler Dergisi, 5(1), 60-76. https://doi.org/10.22466/acusbd.584851

Artvin Çoruh Üniversitesi Uluslararası Sosyal Bilimler Dergisi

ACUSBDCreative Commons Atıf-GayriTicari 4.0 Uluslararası Lisansı (CC BY-NC) ile lisanslanmıştır.