A BIBLIOMETRIC AND SYSTEMATIC ANALYSIS FOR THE EVALUATION OF CONSUMER PURCHASING BEHAVIOR IN THE ELECTRIC VEHICLE MARKET

Öz

It is important to examine the purchasing behavior of consumers in order to change their current habits and ensure their transition to electrification. This study aims to provide outputs to stakeholders by evaluating 74 articles based on consumers' electric vehicle purchasing behavior in the Scopus database between 2014 and 2023. In the study, first a quantitative analysis was carried out through Bibliometrix and VOSviewer programs, and then a qualitative analysis was carried out within the framework of PRISMA Meta-Analysis. As a result of the research; It has been observed that the studies increased after 2020, the most cited author was Hair and the scientific source was the Journal of Energy Policy, the expression electric vehicles was determined as the most frequent keyword, the most studies at the country level were conducted in China, and researchers benefited greatly from the Theory of Planned Behavior.

Anahtar Kelimeler

• Electric Vehicle
• Purchase
• Consumer Behavior
• Bibliometric Analysis
• Systematic Analysis
• VOSSviewer

ELEKTRİKLİ ARAÇ PAZARINDA TÜKETİCİ SATIN ALMA DAVRANIŞLARININ DEĞERLENDİRİLMESİNE YÖNELİK BİR BİBLİYOMETRİK VE SİSTEMATİK ANALİZ

Öz

Yüksek çevrecilik özelliğiyle ön plana çıkan elektrikli araçların etkisi gün geçtikçe daha fazla hissedilmektedir. Bu perspektifte tüketicilerin mevcut alışkanlıklarının değiştirebilmesi ve elektrifikasyona geçişinin sağlanabilmesi için satın alma davranışlarının incelenmesi önemlidir. Bu çalışma, 2014-2023 yılları arasında Scopus veri tabanında tüketicilerin elektrikli araç satın alma davranışları temelindeki 74 makaleyi değerlendirerek markalara, karar alıcılara ve araştırmacılara çok yönlü bilgiler sağlamayı amaçlamaktadır. Araştırmada önce Bibliometrix ve VOSviewer programları aracılığıyla nicel yönden ve sonra PRISMA Meta-Analiz çerçevesinde nitel yönden inceleme gerçekleştirilmiştir. Bibliyometrik ve sistematik analiz sonucunda; çalışmaların 2020 yılından sonra arttığı, en fazla alıntı yapılan yazarın Hair ve bilimsel kaynağın Enerji politikası dergisi olduğu, elektrikli araçlar ifadesinin en sık anahtar kelime olarak belirlendiği, ülkeler düzeyinde çalışmanın ve iş birliğinin Çin’de yoğunlaştığı, etkisi incelenen unsurların belirlenmesinde Planlı Davranış Teorisinden fazlaca yararlanıldığı görülmüştür.

Anahtar Kelimeler

• Elektrikli Araç
• Tüketici Davranışı
• Bibliyometrik Analiz
• Sistematik Analiz
• VOSSviewer

Kaynakça

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