Destinasyon İmajının ve Gastronomik Deneyimin Destinasyon Sadakatine Etkisi: Ayvalık Örneği

Bihter Zeybek Hüsem; Üzeyir Kement; Ayşe Şengöz

doi:10.31592/aeusbed.1314504

Destinasyon İmajının ve Gastronomik Deneyimin Destinasyon Sadakatine Etkisi: Ayvalık Örneği

Öz

Destinasyonlarda turistlerin gastronomi deneyimi yaşama arzuları ziyaret etme niyetlerini arttırmakta ve gastronomi alanında yeni ürünleri, bölgenin yöresel mutfaklarını ve yemek kültürünü tanımalarına yardımcı olmaktadır. Ayrıca yiyeceklerin destinasyonlarda yaratmış olduğu imaj, turistlerin davranışlarının şekillenmesinde oldukça etkilidir. Bu doğrultuda Ayvalık’ı ziyaret eden turistlerin destinasyon imajı ve benzeri olmayan turizm deneyimlerinin, destinasyon sadakatine olan etkisinin incelenmesi bu çalışmanın amacıdır. Araştırma modelinin analizi aşamasında WarpPLS istatistik programından faydalanılmıştır. Hipotezlerin testi için yapısal eşitlik modeli (SEM) kullanılmıştır. Çalışmaya Ayvalık destinasyonunu daha önce ziyaret etmiş 18 yaşından büyük 384 kişi katılmıştır. Veriler anket tekniği kullanılarak çevrimiçi platformda Aralık 2022-Ocak 2023 tarihleri arasında toplanmıştır. Hipotez sonuçlarına göre destinasyon imajının gastronomik deneyim üzerinde pozitif yönde anlamlı bir etkisi olduğu saptanmıştır. Gastronomik deneyimin destinasyon sadakatini pozitif yönde etkilediği sonucuna ulaşılmıştır. Araştırma kapsamında Ayvalık’ı ziyaret edecek turistlere ve destinasyon yöneticilerine gastronomik deneyim konusunda önerilerde bulunulmuştur.

Anahtar Kelimeler

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Ayrıntılar

Birincil Dil

Türkçe

Konular

Modern ve Postmodern Edebiyat

Bölüm

Araştırma Makalesi

Yazarlar

Bihter Zeybek Hüsem
0000-0002-4766-8118
Türkiye

Üzeyir Kement
0000-0002-3190-9079
Türkiye

Ayşe Şengöz ^*
0000-0002-0311-9141
Türkiye

Yayımlanma Tarihi

30 Kasım 2023

Gönderilme Tarihi

14 Haziran 2023

Kabul Tarihi

21 Kasım 2023

Yayımlandığı Sayı

Yıl 2023 Cilt: 9 Sayı: 3

DOI

https://doi.org/10.31592/aeusbed.1314504

IZ

https://izlik.org/JA92CB96TT

Kaynak Göster

RIS / Bibtex

APA

Zeybek Hüsem, B., Kement, Ü., & Şengöz, A. (2023). Destinasyon İmajının ve Gastronomik Deneyimin Destinasyon Sadakatine Etkisi: Ayvalık Örneği. Ahi Evran Üniversitesi Sosyal Bilimler Enstitüsü Dergisi, 9(3), 840-859. https://doi.org/10.31592/aeusbed.1314504

AMA

1.Zeybek Hüsem B, Kement Ü, Şengöz A. Destinasyon İmajının ve Gastronomik Deneyimin Destinasyon Sadakatine Etkisi: Ayvalık Örneği. Ahi Evran Üniversitesi Sosyal Bilimler Enstitüsü Dergisi. 2023;9(3):840-859. doi:10.31592/aeusbed.1314504

Chicago

Zeybek Hüsem, Bihter, Üzeyir Kement, ve Ayşe Şengöz. 2023. “Destinasyon İmajının ve Gastronomik Deneyimin Destinasyon Sadakatine Etkisi: Ayvalık Örneği”. Ahi Evran Üniversitesi Sosyal Bilimler Enstitüsü Dergisi 9 (3): 840-59. https://doi.org/10.31592/aeusbed.1314504.

EndNote

Zeybek Hüsem B, Kement Ü, Şengöz A (01 Kasım 2023) Destinasyon İmajının ve Gastronomik Deneyimin Destinasyon Sadakatine Etkisi: Ayvalık Örneği. Ahi Evran Üniversitesi Sosyal Bilimler Enstitüsü Dergisi 9 3 840–859.

IEEE

[1]B. Zeybek Hüsem, Ü. Kement, ve A. Şengöz, “Destinasyon İmajının ve Gastronomik Deneyimin Destinasyon Sadakatine Etkisi: Ayvalık Örneği”, Ahi Evran Üniversitesi Sosyal Bilimler Enstitüsü Dergisi, c. 9, sy 3, ss. 840–859, Kas. 2023, doi: 10.31592/aeusbed.1314504.

ISNAD

Zeybek Hüsem, Bihter - Kement, Üzeyir - Şengöz, Ayşe. “Destinasyon İmajının ve Gastronomik Deneyimin Destinasyon Sadakatine Etkisi: Ayvalık Örneği”. Ahi Evran Üniversitesi Sosyal Bilimler Enstitüsü Dergisi 9/3 (01 Kasım 2023): 840-859. https://doi.org/10.31592/aeusbed.1314504.

JAMA

1.Zeybek Hüsem B, Kement Ü, Şengöz A. Destinasyon İmajının ve Gastronomik Deneyimin Destinasyon Sadakatine Etkisi: Ayvalık Örneği. Ahi Evran Üniversitesi Sosyal Bilimler Enstitüsü Dergisi. 2023;9:840–859.

MLA

Zeybek Hüsem, Bihter, vd. “Destinasyon İmajının ve Gastronomik Deneyimin Destinasyon Sadakatine Etkisi: Ayvalık Örneği”. Ahi Evran Üniversitesi Sosyal Bilimler Enstitüsü Dergisi, c. 9, sy 3, Kasım 2023, ss. 840-59, doi:10.31592/aeusbed.1314504.

Vancouver

1.Bihter Zeybek Hüsem, Üzeyir Kement, Ayşe Şengöz. Destinasyon İmajının ve Gastronomik Deneyimin Destinasyon Sadakatine Etkisi: Ayvalık Örneği. Ahi Evran Üniversitesi Sosyal Bilimler Enstitüsü Dergisi. 01 Kasım 2023;9(3):840-59. doi:10.31592/aeusbed.1314504