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Yıl 2020, Sayı: 34, 122 - 140, 31.12.2020

Emine Şardagı , Canan Ozturk

https://doi.org/10.31123/akil.779638
Cited By: 1

Öz

Social innovation is a new concept, but it is one of the areas that attract attention. In academic literature, the number of studies in this field is increasing day by day. Social innovation can be defined as finding an innovative solution to a social problem, carrying out methods and initiatives. It is considered as both a result and a process towards achieving social goals. However, there is a need for a communication dimension through communication technologies and social media to ensure that it spreads as well as finding solutions. The purpose of this study is to discuss why communication is important and necessary in social innovation, to provide data that will guide those interested in the field and academic studies in the future. The framework of the field of practice is presented in terms of communication on social innovation.

Anahtar Kelimeler

social innovation communication diffusion of innovation theory social media

Kaynakça

  • Auerswald P. (2009). Creating Social Value. Stanford Social Innovation Review, 7(2), 51-55.
  • Barbu, C. M., Păunescu, A. F. ve Buşu, O. V. (2019). Promoting Social Innovation Using Marketing and Communication Tools. Annals of the University of Craiova, Economic Sciences Series, 2(48).
  • Bhattacharya, C.B (2013). The Importance of Marketing for Social Innovation. (Ed. Thomas Osburg ve René Schmidpeter). Social Innovation, Solutions for a Sustainable Future (147-154) içinde. Springer: Heidelberg.
  • Bruck, P. A., ve Roth, M. A. (2013). Social Innovation and the Power of Technology. (Ed. Thomas Osburg René Schmidpeter (Ed.). Social Innovation, Solutions for a Sustainable Future (267-279) içinde. Springer: Heidelberg.
  • Cajaiba-Santana, G. (2014). Social Innovation: Moving the Field Forward. A Conceptual Framework. Technological Forecasting and Social Change, 82, 42-51.
  • Caulier-Grice, J. , Davies, A., Patrick, R. Ve Norman, W. (2012). Defining Social Innovation. A Deliverable of the Project: “The Theoretical, Empirical and Policy Foundations for Building Social Innovation in Europe” (TEPSIE), European Commission – 7th Framework Programme, Brussels: European Commission, DG Research.
  • Charalabidis, Y., Loukis, E., ve Androutsopoulou, A. (2014). Fostering Social Innovation Through Multiple Social Media Combinations. Information Systems Management, 31(3), 225-239.
  • Chaudhuri, A. (1994). The Diffusion of an Innovation in Indonesia. Journal of Product & Brand Management, 3(3),19-26.
  • Demir, K. (2006). Rogersın Yeniliğin Yayılması Teorisi ve İnternetten Ders Kaydı. Kuram ve Uygulamada Eğitim Yönetimi Dergisi, 12(3), 367-392.
  • Eren, H. (2010). Üniversite Öğrencilerinin Sosyal Yenilikçilik Kapasitelerinin Teknolojik Yenilikçilik Eğilimlerine Etkisini Ölçmeye Yönelik Bir Model Önerisi. Kara Harp Okulu Savunma Bilimleri Enstitüsü Doktora Tezi.
  • Kaletka, C., Kappler, K. E., Pelka, B. ve de Querol, R. R. (2012). Challenges at the Intersection of Social Media and Social Innovation: A Manifesto. H.-W. Franz et al. (eds.), Challenge Social Innovation içinde, Springer: London.
  • Konda, I., Starc, J. ve Rodica, B. (2015). Development of Social Innovations and Their Marketing: A Slovenian Case Study. Informatologia, 48(3-4), 154-168.
  • Köse, B. (2012). Tüketici Yenilikçiliği ve Yeniliklerin Benimsenmesi: Bir Yenilik Olarak Mobil İnternet. Afyon Kocatepe Üniversitesi Sosyal Bilimler Enstitüsü İşletme Anabilim Dalı Doktora Tezi.
  • Lehtola, V. V. ve Ståhle, P. (2014). Societal Innovation at the Interface of the State and Civil Society. Innovation: The European Journal of Social Science Research, 27(2), 152-174.
  • Maiolini, R., Marra, A., Baldassarri, C. ve Carlei, V. (2016). Digital Technologies for Social Innovation: An Empirical Recognition on the New Enablers. Journal of Technology Management & Innovation, 11(4), 22-28.
  • Matti, S. (2017). Communication–the Road to Innovation: A Qualitative Case Study of a Municipality's Use of Social Media for Innovation. Umeå University, Faculty of Social Sciences, Master thesis.
  • Mehmood, A. and Parra, C. (2013). Social Innovation in an Unsustainable World. F. Moulaert, D. MacCallum, A. Mehmood, and A. Hamdouch, (Ed.) The International Handbook on Social Innovation: Collective Action, Social Learning and Transdisciplinary Research (53-66) içinde, Cheltenham: Edward Elgar.
  • Michelini, L.(2012). Social Innovation and New Business Models. Creating Shared Value in Low-Income Markets. Springer: Heidelberg New York Dordrecht London.
  • Millard, J. ve Carpenter, G. (2014). Case Study Analysis Report of Online Collaboration and Networking Tools for Social Innovation”, A Deliverable of the Project:“The Theoretical, Empirical and Policy Foundations For Building Social Innovation in Europe”(TEPSIE), European Commission–7th Framework Programme.14.04.2020 tarihinde https://cordis.europa.eu/project/id/290771/reporting adresinden edinilmiştir.
  • Montanari, A. ve Saberi, A. (2010). The Spread of Innovations in Social Networks. Proceedings of the National Academy of Sciences, 107(47).
  • Mulgan, G. ve Pulford, L. (2011). Study on Social Innovation for the Bureau of European Policy Advisors. Young Foundation, 14.04.2020 tarihinde https://youngfoundation.org/wp-content/uploads/2012/10/Study-on-Social-Innovation-for-the-Bureau-of-European-Policy-Advisors-March-2010.pdf adresinden edinilmiştir.
  • Mulgan, G., Tucker, S., Ali, R. ve Sanders, B. (2007). Social Innovation: What Is It, Why It Matters, How It Can Be Accelerated. Oxford: Skoll Center for Social Entrepreneurship and the Young Foundation, Working Paper.
  • Mumford, M. D. (2002). Social Innovation: Ten Cases from Benjamin Franklin. Creativity research journal, 14(2), 253-266.
  • OECD (2011). Fostering Innovation to Address Social Challenges. 20.03.2020 tarihinde https://www.oecd.org/sti/inno/47861327.pdf adresinden edinilmiştir.
  • Öztürk, M. C. (2016). İletişimci Bakışaçııyla Sosyal İnovasyon. Detay Yayıncılık: Ankara.
  • Phills, J. A., Deiglmeier, K. ve Miller, D. T. (2008). “Rediscovering Social Innovation”. Stanford Social Innovation Review, 6, 34–43.
  • Pol, E. ve Ville, S. (2009). Social Innovation: Buzz Word or Enduring Term?. The Journal of Socio-economics, 38(6), 878-885.
  • Rogers, E. M. (1983). Diffusion of Innovations. (3th ed.). New York: Free Press.
  • Rogers, E. M. (2002). Diffusion of Preventive Innovations. Addictive Behaviors 27, 989–993
  • Rogers, E. (2003). Diffusion of Innovations. New York: Free Press.
  • Rosa, E. D. (2017) Social Innovation and ICT in Social Services: European Experiences Compared, Innovation: The European Journal of Social Science Research, 30(4), 421-432.
  • Şekerdil, R. (2016). İç Girişimcilik Eğilimlerinin Sosyal İnovasyon Üzerine Etkisi: İzmir İlinde Özel Banka Çalışanlarına Yönelik Bir Araştırma. İzmir Kâtip Çelebi Üniversitesi, Sosyal Bilimler Enstitüsü, Yayınlanmamış Yüksek Lisans Tezi, İzmir.
  • Tanimoto, K. ve Doi, M. (2007). Social Innovation Cluster in Action: A Case Study of the San Francisco Bay Area. Hitotsubashi journal of commerce and management, 41(1), 1-17.
  • TEPSIE (2014). Socıal Innovatıon Theory and Research: A Guide for Researchers. European Union under the 7th Framework Programme. 17.04.2020 tarihinde https://youngfoundation.org/wp-content/uploads/2015/04/YOFJ2785_Tepsie_A-guide_for_researchers_06.01.15_WEB.pdf adresinden edinilmiştir.
  • BEPA (2011). Empowering People, Driving Change: Social Innovation in the European Union. Bureau of European Policy Advisors (BEPA) Publications. 12.04.2020 tarihinde https://ec.europa.eu/migrant-integration/librarydoc/empowering-people-driving-change-social-innovation-in-the-european-union adresinden edinilmiştir.

Sosyal İnovasyonların Yayılmasında İletişimin Rolüne Yönelik Bir Tartışma

Yıl 2020, Sayı: 34, 122 - 140, 31.12.2020

Emine Şardagı , Canan Ozturk

https://doi.org/10.31123/akil.779638
Cited By: 1

Öz

Sosyal inovasyon yeni bir kavram olmakla birlikte dikkat çeken alanlardan biridir. Akademik alanyazında bu alanda çalışmaların sayısı her geçen gün artmaktadır. Sosyal inovasyon; sosyal bir soruna yenilikçi bir çözüm bulmak, yöntemler, girişimler gerçekleştirmek olarak tanımlanabilir. Sosyal hedeflere ulaşmaya yönelik hem bir sonuç hem de bir süreç olarak ele alınmaktadır. Ancak çözüm bulmak kadar bunun yayılmasını sağlamak için gerek iletişim teknolojileri gerekse sosyal medya aracılığıyla bir iletişim boyutunun olmasına ihtiyaç vardır. Bu çalışmanın amacı, sosyal inovasyonda iletişimin neden önemli ve gerekli olduğunu tartışmak, alana ilgi gösterenlere ve gelecekte iletişim alanındaki akademik çalışmalara yol gösterecek veri sağlamaktır. Sosyal inavosyon konusunda iletişim açısından uygulama alanının çerçevesi sunulmaktadır.

Anahtar Kelimeler

sosyal inovasyon iletişim yeniliklerin yayılması teorisi sosyal medya

Kaynakça

  • Auerswald P. (2009). Creating Social Value. Stanford Social Innovation Review, 7(2), 51-55.
  • Barbu, C. M., Păunescu, A. F. ve Buşu, O. V. (2019). Promoting Social Innovation Using Marketing and Communication Tools. Annals of the University of Craiova, Economic Sciences Series, 2(48).
  • Bhattacharya, C.B (2013). The Importance of Marketing for Social Innovation. (Ed. Thomas Osburg ve René Schmidpeter). Social Innovation, Solutions for a Sustainable Future (147-154) içinde. Springer: Heidelberg.
  • Bruck, P. A., ve Roth, M. A. (2013). Social Innovation and the Power of Technology. (Ed. Thomas Osburg René Schmidpeter (Ed.). Social Innovation, Solutions for a Sustainable Future (267-279) içinde. Springer: Heidelberg.
  • Cajaiba-Santana, G. (2014). Social Innovation: Moving the Field Forward. A Conceptual Framework. Technological Forecasting and Social Change, 82, 42-51.
  • Caulier-Grice, J. , Davies, A., Patrick, R. Ve Norman, W. (2012). Defining Social Innovation. A Deliverable of the Project: “The Theoretical, Empirical and Policy Foundations for Building Social Innovation in Europe” (TEPSIE), European Commission – 7th Framework Programme, Brussels: European Commission, DG Research.
  • Charalabidis, Y., Loukis, E., ve Androutsopoulou, A. (2014). Fostering Social Innovation Through Multiple Social Media Combinations. Information Systems Management, 31(3), 225-239.
  • Chaudhuri, A. (1994). The Diffusion of an Innovation in Indonesia. Journal of Product & Brand Management, 3(3),19-26.
  • Demir, K. (2006). Rogersın Yeniliğin Yayılması Teorisi ve İnternetten Ders Kaydı. Kuram ve Uygulamada Eğitim Yönetimi Dergisi, 12(3), 367-392.
  • Eren, H. (2010). Üniversite Öğrencilerinin Sosyal Yenilikçilik Kapasitelerinin Teknolojik Yenilikçilik Eğilimlerine Etkisini Ölçmeye Yönelik Bir Model Önerisi. Kara Harp Okulu Savunma Bilimleri Enstitüsü Doktora Tezi.
  • Kaletka, C., Kappler, K. E., Pelka, B. ve de Querol, R. R. (2012). Challenges at the Intersection of Social Media and Social Innovation: A Manifesto. H.-W. Franz et al. (eds.), Challenge Social Innovation içinde, Springer: London.
  • Konda, I., Starc, J. ve Rodica, B. (2015). Development of Social Innovations and Their Marketing: A Slovenian Case Study. Informatologia, 48(3-4), 154-168.
  • Köse, B. (2012). Tüketici Yenilikçiliği ve Yeniliklerin Benimsenmesi: Bir Yenilik Olarak Mobil İnternet. Afyon Kocatepe Üniversitesi Sosyal Bilimler Enstitüsü İşletme Anabilim Dalı Doktora Tezi.
  • Lehtola, V. V. ve Ståhle, P. (2014). Societal Innovation at the Interface of the State and Civil Society. Innovation: The European Journal of Social Science Research, 27(2), 152-174.
  • Maiolini, R., Marra, A., Baldassarri, C. ve Carlei, V. (2016). Digital Technologies for Social Innovation: An Empirical Recognition on the New Enablers. Journal of Technology Management & Innovation, 11(4), 22-28.
  • Matti, S. (2017). Communication–the Road to Innovation: A Qualitative Case Study of a Municipality's Use of Social Media for Innovation. Umeå University, Faculty of Social Sciences, Master thesis.
  • Mehmood, A. and Parra, C. (2013). Social Innovation in an Unsustainable World. F. Moulaert, D. MacCallum, A. Mehmood, and A. Hamdouch, (Ed.) The International Handbook on Social Innovation: Collective Action, Social Learning and Transdisciplinary Research (53-66) içinde, Cheltenham: Edward Elgar.
  • Michelini, L.(2012). Social Innovation and New Business Models. Creating Shared Value in Low-Income Markets. Springer: Heidelberg New York Dordrecht London.
  • Millard, J. ve Carpenter, G. (2014). Case Study Analysis Report of Online Collaboration and Networking Tools for Social Innovation”, A Deliverable of the Project:“The Theoretical, Empirical and Policy Foundations For Building Social Innovation in Europe”(TEPSIE), European Commission–7th Framework Programme.14.04.2020 tarihinde https://cordis.europa.eu/project/id/290771/reporting adresinden edinilmiştir.
  • Montanari, A. ve Saberi, A. (2010). The Spread of Innovations in Social Networks. Proceedings of the National Academy of Sciences, 107(47).
  • Mulgan, G. ve Pulford, L. (2011). Study on Social Innovation for the Bureau of European Policy Advisors. Young Foundation, 14.04.2020 tarihinde https://youngfoundation.org/wp-content/uploads/2012/10/Study-on-Social-Innovation-for-the-Bureau-of-European-Policy-Advisors-March-2010.pdf adresinden edinilmiştir.
  • Mulgan, G., Tucker, S., Ali, R. ve Sanders, B. (2007). Social Innovation: What Is It, Why It Matters, How It Can Be Accelerated. Oxford: Skoll Center for Social Entrepreneurship and the Young Foundation, Working Paper.
  • Mumford, M. D. (2002). Social Innovation: Ten Cases from Benjamin Franklin. Creativity research journal, 14(2), 253-266.
  • OECD (2011). Fostering Innovation to Address Social Challenges. 20.03.2020 tarihinde https://www.oecd.org/sti/inno/47861327.pdf adresinden edinilmiştir.
  • Öztürk, M. C. (2016). İletişimci Bakışaçııyla Sosyal İnovasyon. Detay Yayıncılık: Ankara.
  • Phills, J. A., Deiglmeier, K. ve Miller, D. T. (2008). “Rediscovering Social Innovation”. Stanford Social Innovation Review, 6, 34–43.
  • Pol, E. ve Ville, S. (2009). Social Innovation: Buzz Word or Enduring Term?. The Journal of Socio-economics, 38(6), 878-885.
  • Rogers, E. M. (1983). Diffusion of Innovations. (3th ed.). New York: Free Press.
  • Rogers, E. M. (2002). Diffusion of Preventive Innovations. Addictive Behaviors 27, 989–993
  • Rogers, E. (2003). Diffusion of Innovations. New York: Free Press.
  • Rosa, E. D. (2017) Social Innovation and ICT in Social Services: European Experiences Compared, Innovation: The European Journal of Social Science Research, 30(4), 421-432.
  • Şekerdil, R. (2016). İç Girişimcilik Eğilimlerinin Sosyal İnovasyon Üzerine Etkisi: İzmir İlinde Özel Banka Çalışanlarına Yönelik Bir Araştırma. İzmir Kâtip Çelebi Üniversitesi, Sosyal Bilimler Enstitüsü, Yayınlanmamış Yüksek Lisans Tezi, İzmir.
  • Tanimoto, K. ve Doi, M. (2007). Social Innovation Cluster in Action: A Case Study of the San Francisco Bay Area. Hitotsubashi journal of commerce and management, 41(1), 1-17.
  • TEPSIE (2014). Socıal Innovatıon Theory and Research: A Guide for Researchers. European Union under the 7th Framework Programme. 17.04.2020 tarihinde https://youngfoundation.org/wp-content/uploads/2015/04/YOFJ2785_Tepsie_A-guide_for_researchers_06.01.15_WEB.pdf adresinden edinilmiştir.
  • BEPA (2011). Empowering People, Driving Change: Social Innovation in the European Union. Bureau of European Policy Advisors (BEPA) Publications. 12.04.2020 tarihinde https://ec.europa.eu/migrant-integration/librarydoc/empowering-people-driving-change-social-innovation-in-the-european-union adresinden edinilmiştir.
Toplam 35 adet kaynakça vardır.

Ayrıntılar

Birincil Dil Türkçe
Konular İletişim ve Medya Çalışmaları
Bölüm Makaleler
Yazarlar

Emine Şardagı 0000-0003-2042-679X

Canan Ozturk 0000-0002-2677-6902

Yayımlanma Tarihi 31 Aralık 2020
Gönderilme Tarihi 12 Ağustos 2020
Yayımlandığı Sayı Yıl 2020 Sayı: 34

Kaynak Göster

APA Şardagı, E., & Ozturk, C. (2020). Sosyal İnovasyonların Yayılmasında İletişimin Rolüne Yönelik Bir Tartışma. Akdeniz Üniversitesi İletişim Fakültesi Dergisi(34), 122-140. https://doi.org/10.31123/akil.779638

Cited By

DİJİTAL ÇAĞDA SÜRDÜRÜLEBİLİRLİK VE SOSYAL İNOVASYON ÜZERİNE BİR ÇALIŞMA: HAYATA DOKUNUYORUM GÖRME ENGELLİLER İNOVATİF ATÖLYESİ ÖRNEĞİ
Kamu Yönetimi ve Teknoloji Dergisi
https://doi.org/10.58307/kaytek.1388115
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